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The author of "The Cowshed: Memories of the Chinese Cultural Revolution", Ji Xianlin (1911-2009), was one of those persons who became victim of the Cultural Revolution and was made to suffer the torture even worse than from the cruel emperors of China.
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics? Enter 'Social Physics', a new theory of human social interaction coined by MIT Professor Alex Pentland and explained in his book "Social Physics: How Good Ideas Spread-The Lessons from a New Science".
How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book "Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing".
Targeted at small and medium sized businesses, "Taking Down Goliath" by Kevin M Ryan and Rob “Spider” Graham acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
"The Goal: A Process of Ongoing Improvement" written by Israeli physicist Eliyahu Moshe Goldratt is a read for those interested in business and success.
Anchoring its core ideas in psychology and human behaviour, Simon Sinek’s book "Start with Why: How Great Leaders Inspire Everyone to Take Action" teaches us that outstanding leaders and organisations achieve a disproportionate degree of influence by following the principles of the “Golden Circle”.
Microsoft Office 365 offers cloud computing with a number of affordable plans for businesses of all sizes. It’s a major overhaul for the recognized platform which a multitude of firms already rely on and the business packages in particular aim to make file sharing and collaboration easier in the workplace.
Is entrepreneurship an art or a science? Does founding and leading a company require finesse, gut feel, some degree of luck, or does it rely more on careful planning, surgical execution and detailed and constant reevaluation? The book "The Art and Science of Entrepreneurship" by Inderjit Singh attempts to answer the question even as he shares his lessons learned as an entrepreneur himself.
Mary Beall Adler's book "Who Scooped My Bagel?: One Woman's Story of Love, Loss and Success" describes in painful detail how she stumbled onto her love for the humble bagel, the man who would introduce her to the business, and then later to the artisan bagel business itself.
With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes? The answer, according to Dick Stroud and Kim Walker in "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business", is to embrace age-friendly approaches.
Can Susan Gunelius' book "Harry Potter: The Story of a Global Business Phenomenon" offer some insight into how we can replicate some of the success experienced by Harry Potter, the world's most bankable fantasy brand with an estimated brand value of US$15 billion?
How does one become a world class performer in any field? Can we improve our chances of success despite being born to adverse conditions? With an eye-catching title and an alluring subtitle – "What Really Separates World-Class Performers from Everybody Else" – Fortune editor-at-large Geoff Colvin’s book "Talent is Overrated" provides excellent food for thought in today’s knowledge economy.
Chris Brogan's book "The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators" touts itself to be a “real-world business playbook” for entrepreneurs (or wannabe entrepreneurs) who have a problem fitting into the strictures of society.
Providing over 120 'power tips for power users', "The Art of Social Media" by Guy Kawasaki and Peg Fitzpatrick provides practical hands-on “tips, tricks and insights” culled from Guy and Peg’s years of battle-hardened experience at the forefront of social media and content marketing.
How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket? The answer to both questions is yes. At least according to Chris Guillebeau, author of "The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future".
Boost Juice founder Janine Allis pens her entrepreneurial journey in the book "The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All", where she distills that experience into 30 business and leadership tips she calls her ‘recipes for success’.
Providing over 120 'power tips for power users', the "The Art of Social Media: Power Tips for Power Users" co-authored by Guy Kawasaki and Peg Fitzpatrick provides practical hands-on “tips, tricks and insights” culled from their years of battle-hardened experience at the forefront of social media and content marketing.