Home Books & Reviews
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics? Enter 'Social Physics', a new theory of human social interaction coined by MIT Professor Alex Pentland and explained in his book "Social Physics: How Good Ideas Spread-The Lessons from a New Science".
Targeted at small and medium sized businesses, "Taking Down Goliath" by Kevin M Ryan and Rob “Spider” Graham acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
Microsoft Office 365 offers cloud computing with a number of affordable plans for businesses of all sizes. It’s a major overhaul for the recognized platform which a multitude of firms already rely on and the business packages in particular aim to make file sharing and collaboration easier in the workplace.
How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book "Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing".
"The Goal: A Process of Ongoing Improvement" written by Israeli physicist Eliyahu Moshe Goldratt is a read for those interested in business and success.
Anchoring its core ideas in psychology and human behaviour, Simon Sinek’s book "Start with Why: How Great Leaders Inspire Everyone to Take Action" teaches us that outstanding leaders and organisations achieve a disproportionate degree of influence by following the principles of the “Golden Circle”.
Mary Beall Adler's book "Who Scooped My Bagel?: One Woman's Story of Love, Loss and Success" describes in painful detail how she stumbled onto her love for the humble bagel, the man who would introduce her to the business, and then later to the artisan bagel business itself.
Is entrepreneurship an art or a science? Does founding and leading a company require finesse, gut feel, some degree of luck, or does it rely more on careful planning, surgical execution and detailed and constant reevaluation? The book "The Art and Science of Entrepreneurship" by Inderjit Singh attempts to answer the question even as he shares his lessons learned as an entrepreneur himself.
With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes? The answer, according to Dick Stroud and Kim Walker in "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business", is to embrace age-friendly approaches.
Boost Juice founder Janine Allis pens her entrepreneurial journey in the book "The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All", where she distills that experience into 30 business and leadership tips she calls her ‘recipes for success’.
"The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life" despite its title doesn't quite exhort everyone to ditch their current jobs and turn their latent passions into money-making endeavors. Author Kimberly Palmer, does, however, promote the idea of "side-gigging".
Futuretainment packs a good dose of wisdom in the form of 23 insights on how social media and technologies change the way entertainment is consumed.
"The World's Richest Man: Carlos Slim In His Own Words" gives a look into the mind of a modern yet elusive business icon - the first non-American to breach the list of the world's wealthiest people - and the empire he has created.
Chris Brogan's book "The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators" touts itself to be a “real-world business playbook” for entrepreneurs (or wannabe entrepreneurs) who have a problem fitting into the strictures of society.
Written by Sierra Nevada Brewing Co's president and owner Ken Grossman, "Beyond the Pale" tells the story of the Chico, California-based craft brewery's early days to its current place as America's sixth largest brewing company .
"It's Already Inside: Nurturing Your Innate Leadership for Business and Life Success" by author Robert S. Murray offers heartfelt stories and personal examples garnered over years of experience leading, managing, cajoling, or even threatening people into doing the things they're supposed to do.
TravelOutThere.com has put together in an infographic a great list of 10 books they feel every aspiring entrepreneur, small biz owner or wannabe traveller should read - and we agree with most of their choices.