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Books & Reviews Archives - Young Upstarts

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[Review] Enchantment

Keen to change the world? Want to transform your "caterpillars" into "butterflies"? Guy Kawasaki's "Enchantment: The Art of Changing Hearts, Minds, and Actions" may show you a trick or two.

[Review] Put That Cell Phone Down And Look Me In The Eye

"Put That Cell Phone Down and Look Me In The Eye" is no one-man anti-technology Luddite crusade to turn people away from their technological follies. Instead author Brian Haggerty focuses on the various soft skills and character traits he believes can help a person on their goal to success.

[Review] Smart Leaders, Smarter Teams

If your company is under-performing despite having a A team, you may be suffering from a case of "unilateral control mindset", asserts Roger Schwarz, author of "Smart Leaders, Smarter Teams".

[Review] The Freaks Shall Inherit The Earth

Chris Brogan's book "The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators" touts itself to be a “real-world business playbook” for entrepreneurs (or wannabe entrepreneurs) who have a problem fitting into the strictures of society.

[Review] The Good Fail

Richard Keith Latman saw his startup company Microworkz go from the brink of tremendous success to being shut down, have himself enter personal bankruptcy and his personal life destroyed. He chronicles that experience and the aftermath in the book "The Good Fail: Entrepreneurial Lessons from the Rise and Fall of Microworkz".

[Review] Marketing To The Ageing Consumer

With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes? The answer, according to Dick Stroud and Kim Walker in "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business", is to embrace age-friendly approaches.

[Review] The Dragonfly Effect: Driving Social Change Through Social Media

Co-authored by Stanford University Marketing Professor Jennifer Aaker and her husband Andy Smith, a leading marketing consultant of Vonavona Ventures, "The Dragonfly Effect" offers a recipe for social change leveraging on the power of social media.

[Review] We Are All Weird

With a book cover like the one above, and a title like "We Are All Weird", you can probably guess that marketing maven Seth Godin's latest effort isn't a normal business book.

[Review] The $100 Startup

How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket? The answer to both questions is yes. At least according to Chris Guillebeau, author of "The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future".

[Review] Why Customers Really Buy

Debunking traditional research predicated on surveys, focus groups, and structured interviews, the authors of "Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales" claim that true insight can only be achieved through conducting emotional-trigger research.

[Review] Startup Asia

if you are interested in the rise of Asia's startup scene and how trends are shaping entrepreneurship in those countries, there's no better book you can pick up than "Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom", authored by journalist and Forbes contributor Rebecca Fannin.

[Review] Twitter Is Not A Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book "Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing".

[Review] Hacking Work

With the subtitle "Breaking Stupid Rules For Smart Results", "Hacking Work" by Bill Jensen and Josh Klein encourages workers of all stripes to utilize "benevolent" hacking to get their jobs done more effectively and efficiently.

[Review] The Cultural Intelligence Difference

Comprehensive and systematic,"The Cultural Intelligence Difference" by cultural intelligence thought leader David Livermore provides a useful roadmap to anybody seeking to navigate the unchartered oceans of diverse cross-cultural situations. Backed by research and case studies, it tackles an important yet oft neglected element of management and leadership.

[Review] How Children Succeed

What is the secret to long-term success? Why do some kids do well while others falter as they journey through life? The answers to these and more can be found in Paul Tough's "How Children Succeed: Grit, Curiosity, and the Hidden Power of Character".

[Review] The 5 Levels Of Leadership

How are peak leaders developed? What differentiates a superstar CEO like Jack Welch from other less extraordinary leaders? The answer, according to bestselling author John C. Maxwell, lies in "The 5 Levels of Leadership".

[Review] The Art And Science Of Entrepreneurship

Is entrepreneurship an art or a science? Does founding and leading a company require finesse, gut feel, some degree of luck, or does it rely more on careful planning, surgical execution and detailed and constant reevaluation? The book "The Art and Science of Entrepreneurship" by Inderjit Singh attempts to answer the question even as he shares his lessons learned as an entrepreneur himself.

[Review] Adapt: Why Success Always Start With Failure

"Undercover Economist" Tim Harford's latest book "Adapt: Why Success Always Starts with Failure" blends economics, psychology, evolutionary biology, and anthropology to explain why trial and error is preferred over grand strategic plans.

[Review] Return On Influence

Written by marketing consultant Mark Schaefer, "Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing" traces the origins of "citizen influence" on the social web, delves deeply into the world of Klout, and provides tips on how one can navigate this new digital landscape.

[Review] Out-Executing The Competition

"Out-Executing the Competition: Building and Growing a Financial Services Company in Any Economy" is a part-autobiography, part-business guide written by Irv Rothman, the president and CEO of HP Financial Services that covers issues such as leadership and business transformation.

[Review] The E-Myth Revisited

While "The E-Myth Revisited" may have been written quite some time ago, its teachings still ring true in this day and age. Although social technologies have transformed the business and consumer landscape, the basic principles of sound businesses still apply.

[Review] Turning Silver Into Gold

While greying populations presents new challenges to global cities, aging authority Dr Mary Furlong views this as a golden opportunity in her book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace".

[Review] Talent is Overrated

How does one become a world class performer in any field? Can we improve our chances of success despite being born to adverse conditions? With an eye-catching title and an alluring subtitle – "What Really Separates World-Class Performers from Everybody Else" – Fortune editor-at-large Geoff Colvin’s book "Talent is Overrated" provides excellent food for thought in today’s knowledge economy.

MyMonero Wallet – Review And Complete Guide

The Mymonero wallet was put into operation in 2014 by Riccardo Spagni, a Monero project steward, to provide options to Monero GUI.

[Review] The Myths Of Creativity

If you're looking to inject some creativity into your company or organization, "The Myths of Creativity" is a good reference to tell you where the common pitfalls are when it comes to thinking about creativity,

[Review] The Art Of Thinking Clearly

How do we rid ourselves of these maladies of the mind? Enter Swiss author Rolf Dobelli's bestselling volume "The Art of Thinking Clearly".

[Review] Work Women Want

"Work Women Want" a good read for women who want the best of both their private and professional worlds; it's probably most suited for those women who are planning a mid-career change due to an impending life-changing situation such as the coming birth of a baby.

[Review] The Art Of Social Media

Providing over 120 'power tips for power users', the "The Art of Social Media: Power Tips for Power Users" co-authored by Guy Kawasaki and Peg Fitzpatrick provides practical hands-on “tips, tricks and insights” culled from their years of battle-hardened experience at the forefront of social media and content marketing.

[Review] The Truth About IKEA: The Secret Success of the World’s Most Popular Furniture...

The book "The Truth about IKEA: The Secret Success of the World's Most Popular Furniture Brand", authored by 20-year Ikea veteran Johan Stenebo, provides a fascinating insight into what "really" happened behind its hallowed blue and yellow walls.

[Review] Go For It!: A Practical Guide To Success For Everyone

I'm usually very wary of any book that claims of being a guide to success. But "Go For It!" by John Tassone, a straight-talking, shoot-from-the-hip kind entrepreneur in the insurance industry, was seriously an enjoyable read.