Books & Reviews
[Review] Secrets To Entrepreneurial Success
"Secrets to Entrepreneurial Success" provides the new entrepreneur much advice at every stage in the growth cycle of a small business, from starting up to growth to near exit, and shares wisdom and simple common sense in equal measure.
[Review] Entrepreneurial DNA
"Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths" by serial entrepreneur and author Joe Abraham helps you identify what kind of entrepreneur you are so that you can optimize and leverage your business approach, processes and relationships for maximum success.
[Review] Things A Little Bird Told Me
For aspiring startup technology entrepreneurs, "Things a Little Bird Told Me" by Twitter co-founder Biz Stone provides a great insight into what it is like to live and breathe a startup.
[Review] Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People
Brian Tracy's book "Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People" is really about fully engaging people - your employees, for example - so as to maximize their potential and work effectiveness.
[Review] Beam, Straight Up
Fred Noe, author of "Beam, Straight Up" and a 7th-generation Beam (of the Jim Beam fame), is an inside look at the family that's pretty much created the Kentucky bourbon whiskey category, and helped cement the drink as America's "native spirit".
[Review] The Good Fail
Richard Keith Latman saw his startup company Microworkz go from the brink of tremendous success to being shut down, have himself enter personal bankruptcy and his personal life destroyed. He chronicles that experience and the aftermath in the book "The Good Fail: Entrepreneurial Lessons from the Rise and Fall of Microworkz".
[Review] How Pleasure Works
Written by Yale's evolutionary psychologist Paul Bloom, "How Pleasure Works: The New Science of Why We Like What We Like" uncovers the "new science of why we like what we like" by delving into the fields of anthropology, evolution, history, biology and psychology, and investigates why we humans are so different compared to our fellow earthlings.
[Review] How To Speak American
"How to Speak American" is really a part-sociology, part-marketing book about addressing the need for brand marketers to embrace the largely ignored - in the marketing scheme of things - "New Heartland" of the United States.
[Review] Out-Executing The Competition
"Out-Executing the Competition: Building and Growing a Financial Services Company in Any Economy" is a part-autobiography, part-business guide written by Irv Rothman, the president and CEO of HP Financial Services that covers issues such as leadership and business transformation.
[Review] Calling All Grads!
"Calling All Grads!" by Marco Buscaglia is a concise yet comprehensive guide that covers a wide variety of useful topics for the new graduate that includes identifying your career path, actual job search, and professional networking (both online and offline), amongst others.
[Review] Why Customers Really Buy
Debunking traditional research predicated on surveys, focus groups, and structured interviews, the authors of "Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales" claim that true insight can only be achieved through conducting emotional-trigger research.
[Review] Tell To Win
Crafted from Peter Guber's decades of experience as Chairman and CEO of Mandalay Entertainment, Sony Pictures, Polygram and more, "Tell to Win" guides us on the art and science of storytelling as a tool for business.
[Review] Predictably Irrational
"Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions" by behavioural economist Dan Ariely provides an entertaining and enlightening read debunking conventional wisdom that human beings are rational and logical beings,
[Review] Small Is The New Big
Are you feeling the entrepreneurial (or intrapreneurial) itch lately? If so, "Small Is the New Big" may be the right up your alley.
[Review] Success By Design
If following tried-and-true processes and templates for your small business can lead to success, then perhaps Richard B. Sanford's "Success By Design: How to Create Ever-Increasing Income, Profit & Wealth in the World of Small Business" may be the answer.
Eight Books That Shaped American Industry
There are plenty of books out there that make us think about life in a new way or feel something we haven’t felt before, but some books have the power to overhaul an entire industry. Here are eight of them.
[Review] Enchantment
Keen to change the world? Want to transform your "caterpillars" into "butterflies"? Guy Kawasaki's "Enchantment: The Art of Changing Hearts, Minds, and Actions" may show you a trick or two.
[Review] Superfreakonomics
Creators of the highly popular book "Freakonomics", hosts of the Freakonomics radio podcasts, University of Chicago economist Steven D. Levitt and New York Times journalist Stephen J. Dubner join forces yet again in "SuperFreakonomics".