Books & Reviews

Home Books & Reviews Page 3

Planning A Career

by Nigel Dessau, author of "Become a 21st Century Executive" “Would you tell me, please, which way I ought to go from here?” “That depends a...

[Review] 6 Secrets To Startup Success

In "6 Secrets to Startup Success", author John Bradberry explores the reasons why there's such a massive gap between the high levels of desire of entrepreneurship to what entrepreneurs actually achieve, and looks at lessons on how to improve their chances of success.

[Review] The Benevolent Dictator

To successfully launch and lead a successful startup, there needs to be a benevolent dictator, asserts Michael Feuer, author of The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition".

[Review] StoryBranding

"StoryBranding: Creating Stand-out Brands Through the Power of Story" by advertising veteran Jim Signorelli provides a useful way to think about how advertisements should be created.

[Review] Futuretainment: Yesterday the World Changed, Now It’s Your Turn

Futuretainment packs a good dose of wisdom in the form of 23 insights on how social media and technologies change the way entertainment is consumed.

[Review] Scale

If you're hankering for a light read for the weekend, "Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back" by Jeff Hoffman and David Finkel won't be it. Instead, it's a practical manual targeted at the serious entrepreneur who intend to free themselves from crushing everyday concerns and take their business to a totally new level.

[Review] The World’s Richest Man: Carlos Slim In His Own Words

"The World's Richest Man: Carlos Slim In His Own Words" gives a look into the mind of a modern yet elusive business icon - the first non-American to breach the list of the world's wealthiest people - and the empire he has created.

[Review] Warren Buffett’s Management Secrets

In the audio book, "Warren Buffett's Management Secrets: Proven Tools for Personal and Business Success", Mary Buffett (Buffett's former daughter-in-law) and David Clark depicts some of the management philosophies behind the billionaire's success.

[Review] The SOHO Solution: 21 Selling Strategies For Growing Your Small Business

In "The SOHO Solution: 21 Selling Strategies For Growing Your Small Business", author and certified sales trainer Tom Abbott recommends 21 strategies that you can employ - one for each week - to help you increase sales.

[Review] How Asian Women Lead

"How Asian Women Lead" by career and organizational consultant Jane Horan looks at how organizations can recognize, nurture and celebrate Asian women leaders.

[Review] We Are All Born Entrepreneurs

Steve Welch chronicles the struggles and successes of men and women across the United States who overcame amazing odds to build successful businesses in his new book, "We Are All Born Entrepreneurs".

[Review] The Mom’s Guide To Running A Business

Country Living's "The Mom's Guide to Running a Business", written by Michelle Lee Riberio, looks at the remarkable stories of 28 enterprising 'mompreneurs' who juggle family commitments while running their own businesses.

[Review] Social Marketology

"Social Marketology" by Ric Dragon, CEO of DragonSearch, provides a useful and practical reference for folks tasked with social media marketing in their organizations.

[Review] An Innocent Story

Written by writer and brand consultant John Simmons, "Innocent" narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a "tasty little juice company" with a unique culture founded on strong values.

[Review] Monster Loyalty

Lady Gaga is probably the greatest pop phenomenon of the 2010s. Church of the Customer co-founder Jackie Huba's book "Monster Loyalty: How Lady Gaga Turns Followers into Fanatics" distills 7 monster marketing lessons from the chameleonic queen of pop.

[Review] Rework

Divided into 12 short chapters on various aspects of business - from progress to productivity and competitors to culture - "Rework" by founders of 37Signals Jason Fried and David Heinemeier Hansson isn't an ordinary book on entrepreneurship.

[Review] Likeable Business

The world of business is like a cocktail party. At least according to Dave Kerpen, author of "Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver".

[Review] Unrelenting Innovation

There's plenty already written on the topic of innovation, but "Unrelenting Innovation: How to Build a Culture for Market Dominance" by Gerard J. Tellis is still likely to offer fresh new insight for those who're involved in building innovative organizations.

[Review] How China’s Leaders Think

In How China’s Leaders Think, author and investment banker Robert Kuhn notes that Chinese leaders recognize that free access to information is critical for technological advancement and competitive success in world markets.

[Review] The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own...

"The Entrepreneur Equation" by Carol Roth is a hard book to read, but only because it poses the aspiring entrepreneur the most difficult questions that need answering.

[Review] Marketing Greatest Hits

Kevin Duncan's "Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing" is touted as a "definitive compendium of everything you need to know from the best minds in modern marketing".

[Review] Roadside MBA

"Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners", by Michael Mazzeo, Paul Oyer, and Scott Schaefer chronicles the authors' road trip where they encounter the various small businesses - with their individual quirks and peculiarities - that make the United States tick.

[Review] It’s Already Inside

"It's Already Inside: Nurturing Your Innate Leadership for Business and Life Success" by author Robert S. Murray offers heartfelt stories and personal examples garnered over years of experience leading, managing, cajoling, or even threatening people into doing the things they're supposed to do.

[Review] Enterprise Social Technology

Enterprise Social Technology offers an actionable 12-step process for those who intend to harness social technologies for business and enterprise use, and one that is interestingly crowdsourced in its making.

[Review] Execution – The Discipline of Getting Things Done

In a world inundated with numerous management theories, "Execution" provides a great reminder that winning companies are not built through brilliant strategies but a relentless focus on implementation.

[Review] Building A Small Business That Warren Buffett Would Love

In the book "Building a Small Business that Warren Buffett Would Love", author Adam Brownlee puts together some advice for small business owners on how to structure their companies with fundamentals that would impress the Oracle of Omaha.

60 Great Books To Spur Your Entrepreneurial Spirit

The selection of books on business seems limitless, but entrepreneurs can pay special attention to those that offer a spark of entrepreneurial spirit. Inspiration, innovation, management, leadership, and more are all addressed in these books.

[Review] Rubies In The Orchard

Serial entrepreneur and billionaire Lynda Resnick's book "Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business" provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint.

[Review] No Fear: Business Leadership In The Age Of Digital Cowboys

Leading business information architect and IT entrepreneur Pekka A. Viljakainen's book "No Fear: Business Leadership for the Digital Age" looks at how business leaders can attract and harness Digital Cowboys, essentially the crème de la crème of a new generation of digital natives, in order to future-proof their organizations.

[Review] Like A Virgin

Warm and whimsical, Richard Branson's book "Like a Virgin: Secrets They Won't Teach You at Business School" is broken up into many bite-sized nuggets of business and managerial wisdom, gleaned through his years of successful serial entrepreneurship.