Books & Reviews
[Review] StoryBranding
"StoryBranding: Creating Stand-out Brands Through the Power of Story" by advertising veteran Jim Signorelli provides a useful way to think about how advertisements should be created.
[Review] Startup Rising
"Startup Rising: The Entrepreneurial Revolution Remaking the Middle East", written by seasoned U.S. internet executive and venture investor Christopher M. Schroeder, looks at how a wave of entrepreneurial activity - especially tech entrepreneurship - is sweeping across that region.
[Review] 6 Secrets To Startup Success
In "6 Secrets to Startup Success", author John Bradberry explores the reasons why there's such a massive gap between the high levels of desire of entrepreneurship to what entrepreneurs actually achieve, and looks at lessons on how to improve their chances of success.
Planning A Career
by Nigel Dessau, author of "Become a 21st Century Executive"
“Would you tell me, please, which way I ought to go from here?”
“That depends a...
[Review] The World’s Richest Man: Carlos Slim In His Own Words
"The World's Richest Man: Carlos Slim In His Own Words" gives a look into the mind of a modern yet elusive business icon - the first non-American to breach the list of the world's wealthiest people - and the empire he has created.
[Review] Monster Loyalty
Lady Gaga is probably the greatest pop phenomenon of the 2010s. Church of the Customer co-founder Jackie Huba's book "Monster Loyalty: How Lady Gaga Turns Followers into Fanatics" distills 7 monster marketing lessons from the chameleonic queen of pop.
[Review] Rework
Divided into 12 short chapters on various aspects of business - from progress to productivity and competitors to culture - "Rework" by founders of 37Signals Jason Fried and David Heinemeier Hansson isn't an ordinary book on entrepreneurship.
[Review] The SOHO Solution: 21 Selling Strategies For Growing Your Small Business
In "The SOHO Solution: 21 Selling Strategies For Growing Your Small Business", author and certified sales trainer Tom Abbott recommends 21 strategies that you can employ - one for each week - to help you increase sales.
[Review] Warren Buffett’s Management Secrets
In the audio book, "Warren Buffett's Management Secrets: Proven Tools for Personal and Business Success", Mary Buffett (Buffett's former daughter-in-law) and David Clark depicts some of the management philosophies behind the billionaire's success.
[Review] The Social Customer
"The Social Customer" by Adam Metz covers a wide range of topics on social Customer Relationship Management (CRM) ranging from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services.
[Review] YOUtility
Can businesses be helpful without getting paid? After all, they are created to make money by selling a product or a service to a customer. Well, Jay Baer, author of "Youtility: Why Smart Marketing Is about Help Not Hype", seems to think so.
[Review] Futuretainment: Yesterday the World Changed, Now It’s Your Turn
Futuretainment packs a good dose of wisdom in the form of 23 insights on how social media and technologies change the way entertainment is consumed.
[Review] An Innocent Story
Written by writer and brand consultant John Simmons, "Innocent" narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a "tasty little juice company" with a unique culture founded on strong values.
[Review] Likeable Business
The world of business is like a cocktail party. At least according to Dave Kerpen, author of "Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver".
[Review] Pebble Steel
The Pebble Steel is still probably one of the best smartwatches in the market; Apple's recent Apple Watch announcement is unlikely to challenge that anytime soon, at least till it officially launches in 2015. Right now it sits in the sweet spot where it gives both Android and iOS phone users a viable smartwatch option that few other brands do.
[Review] Marketing Greatest Hits
Kevin Duncan's "Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing" is touted as a "definitive compendium of everything you need to know from the best minds in modern marketing".
[Review] Beyond The Pale – The Story Of Sierra Nevada Brewing Co.
Written by Sierra Nevada Brewing Co's president and owner Ken Grossman, "Beyond the Pale" tells the story of the Chico, California-based craft brewery's early days to its current place as America's sixth largest brewing company .
[Review] The Mom’s Guide To Running A Business
Country Living's "The Mom's Guide to Running a Business", written by Michelle Lee Riberio, looks at the remarkable stories of 28 enterprising 'mompreneurs' who juggle family commitments while running their own businesses.
[Review] It’s Already Inside
"It's Already Inside: Nurturing Your Innate Leadership for Business and Life Success" by author Robert S. Murray offers heartfelt stories and personal examples garnered over years of experience leading, managing, cajoling, or even threatening people into doing the things they're supposed to do.
[Review] Building A Small Business That Warren Buffett Would Love
In the book "Building a Small Business that Warren Buffett Would Love", author Adam Brownlee puts together some advice for small business owners on how to structure their companies with fundamentals that would impress the Oracle of Omaha.
[Review] HBR’s 10 Must Reads: On Change
Harvard Business Review's latest compilation "HBR's 10 Must Reads" is a selection of carefully selected journal articles centered on the most pressing issues of management.
[Review] Roadside MBA
"Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners", by Michael Mazzeo, Paul Oyer, and Scott Schaefer chronicles the authors' road trip where they encounter the various small businesses - with their individual quirks and peculiarities - that make the United States tick.
[Review] How Asian Women Lead
"How Asian Women Lead" by career and organizational consultant Jane Horan looks at how organizations can recognize, nurture and celebrate Asian women leaders.
[Review] How China’s Leaders Think
In How China’s Leaders Think, author and investment banker Robert Kuhn notes that Chinese leaders recognize that free access to information is critical for technological advancement and competitive success in world markets.
[Review] The Big Enough Company
"The Big Enough Company: Creating a Business That Works for You" by Adelaide Lancaster and Amy Abrams uses plenty of case studies, success stories and personal anecdotes to dispense advice on how you can find the best way forward for your company.
[Review] Rock Your Business
Music industry veteran David Fishof combines his hard-earned experience and channels that wisdom into his book "Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll".
[Review] The 51 Fatal Business Errors And How To Avoid Them
"The 51 Fatal Business Errors and How to Avoid Them" offers 51 key reasons why many businesses fall flat on their faces, and is chockful of rather harsh business lessons that will lead you, the business owner, to plenty of soul-searching.
[Review] Your Company Sucks: It’s Time To Declare War On Yourself
Sales have plateaued, your employees are griping, customers are unhappy and you have no idea what is going wrong. Yes, your company sucks and you're at your wits' end. It's time for some self-reflection, and the book "Your Company Sucks: It's Time to Declare War on Yourself" may be able to help you find out what's wrong.
[Review] No Fear: Business Leadership In The Age Of Digital Cowboys
Leading business information architect and IT entrepreneur Pekka A. Viljakainen's book "No Fear: Business Leadership for the Digital Age" looks at how business leaders can attract and harness Digital Cowboys, essentially the crème de la crème of a new generation of digital natives, in order to future-proof their organizations.
[Review] Smart Leaders, Smarter Teams
If your company is under-performing despite having a A team, you may be suffering from a case of "unilateral control mindset", asserts Roger Schwarz, author of "Smart Leaders, Smarter Teams".