Books & Reviews
[Review] Buyology – Truth And Lies About Why We Buy
Written by renowned marketer Martin Lindstrom, "Buyology" provides a fascinating glimpse into the world of neuromarketing, fusing the disparate disciplines of neurological science with marketing and consumer behavior.
[Review] The Truth About IKEA: The Secret Success of the World’s Most Popular Furniture...
The book "The Truth about IKEA: The Secret Success of the World's Most Popular Furniture Brand", authored by 20-year Ikea veteran Johan Stenebo, provides a fascinating insight into what "really" happened behind its hallowed blue and yellow walls.
[Review] How Asian Women Lead
"How Asian Women Lead" by career and organizational consultant Jane Horan looks at how organizations can recognize, nurture and celebrate Asian women leaders.
[Review] StoryBranding
"StoryBranding: Creating Stand-out Brands Through the Power of Story" by advertising veteran Jim Signorelli provides a useful way to think about how advertisements should be created.
[Review] The Benevolent Dictator
To successfully launch and lead a successful startup, there needs to be a benevolent dictator, asserts Michael Feuer, author of The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition".
[Review] Futuretainment: Yesterday the World Changed, Now It’s Your Turn
Futuretainment packs a good dose of wisdom in the form of 23 insights on how social media and technologies change the way entertainment is consumed.
[Review] The SOHO Solution: 21 Selling Strategies For Growing Your Small Business
In "The SOHO Solution: 21 Selling Strategies For Growing Your Small Business", author and certified sales trainer Tom Abbott recommends 21 strategies that you can employ - one for each week - to help you increase sales.
[Review] Scale
If you're hankering for a light read for the weekend, "Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back" by Jeff Hoffman and David Finkel won't be it. Instead, it's a practical manual targeted at the serious entrepreneur who intend to free themselves from crushing everyday concerns and take their business to a totally new level.
[Review] The World’s Richest Man: Carlos Slim In His Own Words
"The World's Richest Man: Carlos Slim In His Own Words" gives a look into the mind of a modern yet elusive business icon - the first non-American to breach the list of the world's wealthiest people - and the empire he has created.
[Review] The Mom’s Guide To Running A Business
Country Living's "The Mom's Guide to Running a Business", written by Michelle Lee Riberio, looks at the remarkable stories of 28 enterprising 'mompreneurs' who juggle family commitments while running their own businesses.
[Review] Warren Buffett’s Management Secrets
In the audio book, "Warren Buffett's Management Secrets: Proven Tools for Personal and Business Success", Mary Buffett (Buffett's former daughter-in-law) and David Clark depicts some of the management philosophies behind the billionaire's success.
[Review] We Are All Born Entrepreneurs
Steve Welch chronicles the struggles and successes of men and women across the United States who overcame amazing odds to build successful businesses in his new book, "We Are All Born Entrepreneurs".
[Review] Monster Loyalty
Lady Gaga is probably the greatest pop phenomenon of the 2010s. Church of the Customer co-founder Jackie Huba's book "Monster Loyalty: How Lady Gaga Turns Followers into Fanatics" distills 7 monster marketing lessons from the chameleonic queen of pop.
[Review] The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own...
"The Entrepreneur Equation" by Carol Roth is a hard book to read, but only because it poses the aspiring entrepreneur the most difficult questions that need answering.
[Review] Likeable Business
The world of business is like a cocktail party. At least according to Dave Kerpen, author of "Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver".
[Review] Social Marketology
"Social Marketology" by Ric Dragon, CEO of DragonSearch, provides a useful and practical reference for folks tasked with social media marketing in their organizations.
[Review] An Innocent Story
Written by writer and brand consultant John Simmons, "Innocent" narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a "tasty little juice company" with a unique culture founded on strong values.
[Review] Rework
Divided into 12 short chapters on various aspects of business - from progress to productivity and competitors to culture - "Rework" by founders of 37Signals Jason Fried and David Heinemeier Hansson isn't an ordinary book on entrepreneurship.
[Review] How China’s Leaders Think
In How China’s Leaders Think, author and investment banker Robert Kuhn notes that Chinese leaders recognize that free access to information is critical for technological advancement and competitive success in world markets.
[Review] Unrelenting Innovation
There's plenty already written on the topic of innovation, but "Unrelenting Innovation: How to Build a Culture for Market Dominance" by Gerard J. Tellis is still likely to offer fresh new insight for those who're involved in building innovative organizations.
[Review] Marketing Greatest Hits
Kevin Duncan's "Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing" is touted as a "definitive compendium of everything you need to know from the best minds in modern marketing".
[Review] Smart Leaders, Smarter Teams
If your company is under-performing despite having a A team, you may be suffering from a case of "unilateral control mindset", asserts Roger Schwarz, author of "Smart Leaders, Smarter Teams".
[Review] Roadside MBA
"Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners", by Michael Mazzeo, Paul Oyer, and Scott Schaefer chronicles the authors' road trip where they encounter the various small businesses - with their individual quirks and peculiarities - that make the United States tick.
[Review] No Fear: Business Leadership In The Age Of Digital Cowboys
Leading business information architect and IT entrepreneur Pekka A. Viljakainen's book "No Fear: Business Leadership for the Digital Age" looks at how business leaders can attract and harness Digital Cowboys, essentially the crème de la crème of a new generation of digital natives, in order to future-proof their organizations.
[Review] Enterprise Social Technology
Enterprise Social Technology offers an actionable 12-step process for those who intend to harness social technologies for business and enterprise use, and one that is interestingly crowdsourced in its making.
[Review] The 51 Fatal Business Errors And How To Avoid Them
"The 51 Fatal Business Errors and How to Avoid Them" offers 51 key reasons why many businesses fall flat on their faces, and is chockful of rather harsh business lessons that will lead you, the business owner, to plenty of soul-searching.
60 Great Books To Spur Your Entrepreneurial Spirit
The selection of books on business seems limitless, but entrepreneurs can pay special attention to those that offer a spark of entrepreneurial spirit. Inspiration, innovation, management, leadership, and more are all addressed in these books.
[Review] HBR’s 10 Must Reads: On Change
Harvard Business Review's latest compilation "HBR's 10 Must Reads" is a selection of carefully selected journal articles centered on the most pressing issues of management.
6 Parts Of Your Company That Should Be Listening To Social Conversations
Businesses need to pay attention to discussions online via social media listening. Authors of The Now Revolution Jay Baer and Amber Nashlund outline six areas of your business that should be listening.
[Review] Building A Small Business That Warren Buffett Would Love
In the book "Building a Small Business that Warren Buffett Would Love", author Adam Brownlee puts together some advice for small business owners on how to structure their companies with fundamentals that would impress the Oracle of Omaha.