Books & Reviews
[Review] Reinventing You
Dorie Clark's "Reinventing You: Define Your Brand, Imagine Your Future" is a step-by-step guide is designed to help you evaluate what you are good (and not so good) at, grow your personal brand, and reinvent yourself professionally.
20 Biographies Every Serious Entrepreneur Should Read
Whether they’re rising from poverty, picking up the pieces and trucking on after multiple failures or ditching the familiar 9-5, these entrepreneurs have not only stories, but lessons to share.
[Review] The Three Rules – How Exceptional Companies Think
"The Three Rules - How Exceptional Companies Think", written by Michael E. Raynor and Mumtaz Ahmed, argues that it's how exceptional companies think, and not what they do or how they act, that really determines their success. #thethreerules
[Infographic] 10 Books Every Aspiring Entrepreneur Must Read
TravelOutThere.com has put together in an infographic a great list of 10 books they feel every aspiring entrepreneur, small biz owner or wannabe traveller should read - and we agree with most of their choices.
[Review] Our Iceberg Is Melting
"Our Iceberg Is Melting" is a fable by Harvard professor John Kotter about a penguin colony in Antarctica that weaves Kotter's eight steps of leading change to the lives of a group of emperor penguins.
[Review] Turning Silver Into Gold
While greying populations presents new challenges to global cities, aging authority Dr Mary Furlong views this as a golden opportunity in her book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace".
[Review] Thrive
Capturing the essential qualities of what life truly is about, "Thrive" by Arianna Huffington, founder and editor of Huffington Post Media Group, challenges us to give of ourselves. This applies not just to our professional pursuits, but to our families, friends, communities and ourselves.
[Review] Zag: The Number One Strategy Of High-Performance Brands
"In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag."
[Review] Marketing To The Ageing Consumer
With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes? The answer, according to Dick Stroud and Kim Walker in "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business", is to embrace age-friendly approaches.
[Review] The Innovator’s Dilemma
Backed by rigorous research, Clayton Christensen's "The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business" builds a premise that even well-managed companies that watch competitors, listen to customers, and invest heavily in new technologies can still lose market dominance.
[Review] Start With Why
Anchoring its core ideas in psychology and human behaviour, Simon Sinek’s book "Start with Why: How Great Leaders Inspire Everyone to Take Action" teaches us that outstanding leaders and organisations achieve a disproportionate degree of influence by following the principles of the “Golden Circle”.
[Review] The Art And Science Of Entrepreneurship
Is entrepreneurship an art or a science? Does founding and leading a company require finesse, gut feel, some degree of luck, or does it rely more on careful planning, surgical execution and detailed and constant reevaluation? The book "The Art and Science of Entrepreneurship" by Inderjit Singh attempts to answer the question even as he shares his lessons learned as an entrepreneur himself.
[Review] Content Rules
"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business" by content and social media marketing savants Ann Handley and C.C. Chapman takes a look at burgeoning growth of content marketing.
[Review] The Economy Of You
"The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life" despite its title doesn't quite exhort everyone to ditch their current jobs and turn their latent passions into money-making endeavors. Author Kimberly Palmer, does, however, promote the idea of "side-gigging".
[Review] Who Scooped My Bagel?
Mary Beall Adler's book "Who Scooped My Bagel?: One Woman's Story of Love, Loss and Success" describes in painful detail how she stumbled onto her love for the humble bagel, the man who would introduce her to the business, and then later to the artisan bagel business itself.
[Review] Hatching Twitter
"Hatching Twitter" by New York Times journalist Nick Bilton is as much as an exposé on Twitter's founding as it is a cautionary tale for anyone in the startup scene. When money and hunger for power comes into the picture, friendships - and the fate of the company - will be at stake.
[Review] Good To Great
Are charismatic superstar CEOs the answer to enduring success? What about dramatic mergers and acquisitions - aren't those the panacea to ailing companies? The answer, surprising, is no, according to "Good to Great: Why Some Companies Make the Leap... and Others Don't", a phenomenal business bestseller published in 2001 by renowned business author Jim Collins.
[Review] The Secrets Of My Success: The Story Of Boost Juice
Boost Juice founder Janine Allis pens her entrepreneurial journey in the book "The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All", where she distills that experience into 30 business and leadership tips she calls her ‘recipes for success’.
[Review] The Mindful Marketer
Part self-help book, part management manual, "The Mindful Marketer" by Lisa Nirell is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
[Review] The Social Customer
"The Social Customer" by Adam Metz covers a wide range of topics on social Customer Relationship Management (CRM) ranging from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services.
[Review] Startup: The Complete Handbook for Launching a Company for Less
If you're starting on your entrepreneurial journey, here's one book you must definitely consider: Elizabeth Edwards' Startup: The Complete Handbook for Launching a Company for Less is an excellent resource and step-by-step guide for the aspiring and budding entrepreneur.
[Review] Harry Potter: The Story Of A Global Business Phenomenon
Can Susan Gunelius' book "Harry Potter: The Story of a Global Business Phenomenon" offer some insight into how we can replicate some of the success experienced by Harry Potter, the world's most bankable fantasy brand with an estimated brand value of US$15 billion?
Persistence – The Only Difference
An extract from "The ABCs of Success: The Essential Principles from America's Greatest Prosperity Teacher" by Bob Proctor to be published June 9 by Tarcher, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © 2015, Bob Proctor.
The Complete Startup Reading List
Launching a startup is no small feat; if you’ve got one in the works, surely you know there’s plenty of hard work and a very real possibility of failure ahead of you. We’ve compiled a list of some of the most important books for startups of any kind.
[Review] Great By Choice
"Great by Choice" is a highly thought provoking business book by bestselling "Good to Great" author Jim Collins and his partner Morten T. Hansen that attempts to find a "secret sauce" to enduring corporate performance.
[Review] Startup Rising
"Startup Rising: The Entrepreneurial Revolution Remaking the Middle East", written by seasoned U.S. internet executive and venture investor Christopher M. Schroeder, looks at how a wave of entrepreneurial activity - especially tech entrepreneurship - is sweeping across that region.
[Review] Startup Guide For The Technopreneur
If you're a startup founder that needs to understand and work out the financial aspects for your company, "Start-Up Guide for the Technopreneur" by David Shelters is a must-read.
Planning A Career
by Nigel Dessau, author of "Become a 21st Century Executive"
“Would you tell me, please, which way I ought to go from here?”
“That depends a...
[Review] YOUtility
Can businesses be helpful without getting paid? After all, they are created to make money by selling a product or a service to a customer. Well, Jay Baer, author of "Youtility: Why Smart Marketing Is about Help Not Hype", seems to think so.
[Review] 6 Secrets To Startup Success
In "6 Secrets to Startup Success", author John Bradberry explores the reasons why there's such a massive gap between the high levels of desire of entrepreneurship to what entrepreneurs actually achieve, and looks at lessons on how to improve their chances of success.