Books & Reviews
Home Books & Reviews
[Review] The Blue Book Of Grammar And Punctuation
Handbooks on English grammar are too numerous, yet few are written with keeping in mind the usual problems of students. Among such rare grammar books is the one written by Jane Straus, named as "The Blue Book of Grammar and Punctuation".
[Review] The Cowshed: Memories of the Chinese Cultural Revolution
The author of "The Cowshed: Memories of the Chinese Cultural Revolution", Ji Xianlin (1911-2009), was one of those persons who became victim of the Cultural Revolution and was made to suffer the torture even worse than from the cruel emperors of China.
[Review] The Freaks Shall Inherit The Earth
Chris Brogan's book "The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators" touts itself to be a “real-world business playbook” for entrepreneurs (or wannabe entrepreneurs) who have a problem fitting into the strictures of society.
[Review] The Cultural Intelligence Difference
Comprehensive and systematic,"The Cultural Intelligence Difference" by cultural intelligence thought leader David Livermore provides a useful roadmap to anybody seeking to navigate the unchartered oceans of diverse cross-cultural situations. Backed by research and case studies, it tackles an important yet oft neglected element of management and leadership.
[Review] Talent is Overrated
How does one become a world class performer in any field? Can we improve our chances of success despite being born to adverse conditions? With an eye-catching title and an alluring subtitle – "What Really Separates World-Class Performers from Everybody Else" – Fortune editor-at-large Geoff Colvin’s book "Talent is Overrated" provides excellent food for thought in today’s knowledge economy.
[Review] The Goal: A Process Of Ongoing Improvement
"The Goal: A Process of Ongoing Improvement" written by Israeli physicist Eliyahu Moshe Goldratt is a read for those interested in business and success.
[Review] The Art Of Social Media
Providing over 120 'power tips for power users', the "The Art of Social Media: Power Tips for Power Users" co-authored by Guy Kawasaki and Peg Fitzpatrick provides practical hands-on “tips, tricks and insights” culled from their years of battle-hardened experience at the forefront of social media and content marketing.
[Review] The Social Customer
In a nutshell,"The Social Customer" provides a comprehensive guide to the emerging world of social CRM, social commerce and customer experience management.
[Review] Start With Why
Anchoring its core ideas in psychology and human behaviour, Simon Sinek’s book "Start with Why: How Great Leaders Inspire Everyone to Take Action" teaches us that outstanding leaders and organisations achieve a disproportionate degree of influence by following the principles of the “Golden Circle”.
[Review] The $100 Startup
How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket? The answer to both questions is yes. At least according to Chris Guillebeau, author of "The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future".
Comprehensive and detailed,"Optimize" is an invaluable resource for digital marketers trying to understand how the new wave of content marketing rides on to its older predecessors.
[Review] Reinventing You
Dorie Clark's "Reinventing You: Define Your Brand, Imagine Your Future" is a step-by-step guide is designed to help you evaluate what you are good (and not so good) at, grow your personal brand, and reinvent yourself professionally.
[Review] Inbound Marketing
Part of the New Rules of Social Media series, "Inbound Marketing" by co-founders of HubSpot Brian Halligan and Dharmesh Shah is an essential guide to B2B marketers keen to embrace inbound and content marketing.
Planning A Career
by Nigel Dessau, author of "Become a 21st Century Executive" “Would you tell me, please, which way I ought to go from here?” “That depends a...
Persistence – The Only Difference
An extract from "The ABCs of Success: The Essential Principles from America's Greatest Prosperity Teacher" by Bob Proctor to be published June 9 by Tarcher, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © 2015, Bob Proctor.
[Review] Hatching Twitter
"Hatching Twitter" by New York Times journalist Nick Bilton is as much as an exposé on Twitter's founding as it is a cautionary tale for anyone in the startup scene. When money and hunger for power comes into the picture, friendships - and the fate of the company - will be at stake.
[Review] Social Physics
Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics? Enter 'Social Physics', a new theory of human social interaction coined by MIT Professor Alex Pentland and explained in his book "Social Physics: How Good Ideas Spread-The Lessons from a New Science".
[Review] The Art Of Social Media
Providing over 120 'power tips for power users', "The Art of Social Media" by Guy Kawasaki and Peg Fitzpatrick provides practical hands-on “tips, tricks and insights” culled from Guy and Peg’s years of battle-hardened experience at the forefront of social media and content marketing.
[Review] Sony Xperia E4
We take a look at Sony's Xperia E4 dual SIM smartphone, launched in the first quarter of this year.
How To Purchase Books At Online Stores
Buying books online gives the ardent readers ultimate shopping experience as they get to find a huge variety of books. Here are several ways by which you can save a lot of money buying books at a lesser price.
[Review] Taking Down Goliath
Targeted at small and medium sized businesses, "Taking Down Goliath" by Kevin M Ryan and Rob “Spider” Graham acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
[Review] Twitter Is Not A Strategy
How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book "Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing".
Capturing the essential qualities of what life truly is about, "Thrive" by Arianna Huffington, founder and editor of Huffington Post Media Group, challenges us to give of ourselves. This applies not just to our professional pursuits, but to our families, friends, communities and ourselves.
[Review] Content Rules
"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business" by content and social media marketing savants Ann Handley and C.C. Chapman takes a look at burgeoning growth of content marketing.
[Review] The Mindful Marketer
Part self-help book, part management manual, "The Mindful Marketer" by Lisa Nirell is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
[Review] Turning Silver Into Gold
While greying populations presents new challenges to global cities, aging authority Dr Mary Furlong views this as a golden opportunity in her book "Turning Silver into Gold: How to Profit in the New Boomer Marketplace".
[Review] Microsoft Office 365
Microsoft Office 365 offers cloud computing with a number of affordable plans for businesses of all sizes. It’s a major overhaul for the recognized platform which a multitude of firms already rely on and the business packages in particular aim to make file sharing and collaboration easier in the workplace.
[Review] Who Scooped My Bagel?
Mary Beall Adler's book "Who Scooped My Bagel?: One Woman's Story of Love, Loss and Success" describes in painful detail how she stumbled onto her love for the humble bagel, the man who would introduce her to the business, and then later to the artisan bagel business itself.
[Review] Marketing To The Ageing Consumer
With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes? The answer, according to Dick Stroud and Kim Walker in "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business", is to embrace age-friendly approaches.
If you're hankering for a light read for the weekend, "Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back" by Jeff Hoffman and David Finkel won't be it. Instead, it's a practical manual targeted at the serious entrepreneur who intend to free themselves from crushing everyday concerns and take their business to a totally new level.