Books & Reviews
[Review] YOUtility
Can businesses be helpful without getting paid? After all, they are created to make money by selling a product or a service to a customer. Well, Jay Baer, author of "Youtility: Why Smart Marketing Is about Help Not Hype", seems to think so.
[Review] The Art Of Thinking Clearly
How do we rid ourselves of these maladies of the mind? Enter Swiss author Rolf Dobelli's bestselling volume "The Art of Thinking Clearly".
[Review] Click! Work Anytime, Live Anywhere.
Internet entrepreneur Fabian Lim's book "Click! Work Anytime, Live Anywhere" looks at helping readers change their minds and attitudes about entrepreneurial success, and recommends various personal productivity and time management tools to help busy, busy people to streamline their own lives.
[Review] Manage Your Day-To-Day
"Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind" - part of the 99U Series by talent management platform Behance - contains wise advice for using your time wisely and making your best work from 20 leading creative minds of our time.
[Review] To Sell Is Human
"To Sell Is Human: The Surprising Truth About Moving Others" by bestselling author Daniel H. Pink is sprinkled with discoveries from fields such as behavioral economics, life coaching, and improv acting.
[Review] Loveworks
"Loveworks: How the world's top marketers make emotional connections to win in the marketplace"by Brian Sheehan looks at 20 real world business examples of how brands can engage and stir the deepest emotions of their consumers.
[Review] What Keeps Leaders Up At Night
"What Keeps Leaders Up at Night" is going to be a very painful read for leaders, not because it's poorly written but because it will cruelly expose you for the inadequate leader that you are. It will help you recognize your own leadership and management fallibility... and then help build you back up to be the better leader you can be.
[Review] The Social Commerce Handbook
Short and succinct yet packed with useful case studies and tips, "The Social Commerce Handbook" is a useful addition for marketers, entrepreneurs and business folks keen to crack into the space of social commerce.
[Review] Work Women Want
"Work Women Want" a good read for women who want the best of both their private and professional worlds; it's probably most suited for those women who are planning a mid-career change due to an impending life-changing situation such as the coming birth of a baby.
[Review] Beyond The Pale – The Story Of Sierra Nevada Brewing Co.
Written by Sierra Nevada Brewing Co's president and owner Ken Grossman, "Beyond the Pale" tells the story of the Chico, California-based craft brewery's early days to its current place as America's sixth largest brewing company .
[Review] Kickstarter For Dummies
"Kickstarter For Dummies", authored by Aimee Cebulski, is aimed at helping prevent aspiring inventors who intend to leverage on the crowdfunding site to obtain funds to get their projects off the ground.
[Review] Buyology – Truth And Lies About Why We Buy
Written by renowned marketer Martin Lindstrom, "Buyology" provides a fascinating glimpse into the world of neuromarketing, fusing the disparate disciplines of neurological science with marketing and consumer behavior.
[Review] Startup Rising
"Startup Rising: The Entrepreneurial Revolution Remaking the Middle East", written by seasoned U.S. internet executive and venture investor Christopher M. Schroeder, looks at how a wave of entrepreneurial activity - especially tech entrepreneurship - is sweeping across that region.
[Review] It’s Already Inside
"It's Already Inside: Nurturing Your Innate Leadership for Business and Life Success" by author Robert S. Murray offers heartfelt stories and personal examples garnered over years of experience leading, managing, cajoling, or even threatening people into doing the things they're supposed to do.
[Review] Ctrl Alt Delete
What will the future of business be like? More importantly, what will your life be like? Renowned marketing blogger Mitch Joel's latest book "Ctrl Alt Delete" attempts to address these questions.
[Review] The 5 Levels Of Leadership
How are peak leaders developed? What differentiates a superstar CEO like Jack Welch from other less extraordinary leaders? The answer, according to bestselling author John C. Maxwell, lies in "The 5 Levels of Leadership".
[Review] The Secrets Of My Success: The Story Of Boost Juice
Boost Juice founder Janine Allis pens her entrepreneurial journey in the book "The Secrets of My Success: The Story of Boost Juice, Juicy Bits and All", where she distills that experience into 30 business and leadership tips she calls her ‘recipes for success’.
[Review] The Social Customer
"The Social Customer" by Adam Metz covers a wide range of topics on social Customer Relationship Management (CRM) ranging from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services.
[Review] Likeable Business
The world of business is like a cocktail party. At least according to Dave Kerpen, author of "Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver".
[Review] How Children Succeed
What is the secret to long-term success? Why do some kids do well while others falter as they journey through life? The answers to these and more can be found in Paul Tough's "How Children Succeed: Grit, Curiosity, and the Hidden Power of Character".
[Review] The Necessity Of Strangers
Innovation consultant Alan Gregerman's latest book "The Necessity of Strangers" urges us to embrace strangers as sources of innovation, inspiration and success.
[Review] The Economy Of You
"The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life" despite its title doesn't quite exhort everyone to ditch their current jobs and turn their latent passions into money-making endeavors. Author Kimberly Palmer, does, however, promote the idea of "side-gigging".
[Review] The Myths Of Creativity
If you're looking to inject some creativity into your company or organization, "The Myths of Creativity" is a good reference to tell you where the common pitfalls are when it comes to thinking about creativity,
[Review] Monster Loyalty
Lady Gaga is probably the greatest pop phenomenon of the 2010s. Church of the Customer co-founder Jackie Huba's book "Monster Loyalty: How Lady Gaga Turns Followers into Fanatics" distills 7 monster marketing lessons from the chameleonic queen of pop.
[Review] Like A Virgin
Warm and whimsical, Richard Branson's book "Like a Virgin: Secrets They Won't Teach You at Business School" is broken up into many bite-sized nuggets of business and managerial wisdom, gleaned through his years of successful serial entrepreneurship.
[Review] StoryBranding
"StoryBranding: Creating Stand-out Brands Through the Power of Story" by advertising veteran Jim Signorelli provides a useful way to think about how advertisements should be created.
[Review] Put That Cell Phone Down And Look Me In The Eye
"Put That Cell Phone Down and Look Me In The Eye" is no one-man anti-technology Luddite crusade to turn people away from their technological follies. Instead author Brian Haggerty focuses on the various soft skills and character traits he believes can help a person on their goal to success.
[Review] Talk Like TED
Communications coach Carmine Gallo explores the reasons behind why TED speakers seem to be able to mesmerize their audiences so easily in his new book "Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds".
[Review] David And Goliath
Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength? In yet another entertaining trip of the intellect, Malcolm Gladwell's latest volume "David and Goliath" tackles perennial paradoxes with much aplomb.
[Review] Launch
"Launch" by social media marketing guru Michael Stelzner provides useful and practical tips to guide marketers in creating their own content marketing strategy and tactics while leveraging on both internal and external influencers.