Books & Reviews

Part of the New Rules of Social Media series, "Inbound Marketing" by co-founders of HubSpot Brian Halligan and Dharmesh Shah is an essential guide to B2B marketers keen to embrace inbound and content marketing.

Dorie Clark's "Reinventing You: Define Your Brand, Imagine Your Future" is a step-by-step guide is designed to help you evaluate what you are good (and not so good) at, grow your personal brand, and reinvent yourself professionally.

Comprehensive and detailed,"Optimize" is an invaluable resource for digital marketers trying to understand how the new wave of content marketing rides on to its older predecessors.

How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket? The answer to both questions is yes. At least according to Chris Guillebeau, author of "The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future".

Anchoring its core ideas in psychology and human behaviour, Simon Sinek’s book "Start with Why: How Great Leaders Inspire Everyone to Take Action" teaches us that outstanding leaders and organisations achieve a disproportionate degree of influence by following the principles of the “Golden Circle”.

In a nutshell,"The Social Customer" provides a comprehensive guide to the emerging world of social CRM, social commerce and customer experience management.

Providing over 120 'power tips for power users', the "The Art of Social Media: Power Tips for Power Users" co-authored by Guy Kawasaki and Peg Fitzpatrick provides practical hands-on “tips, tricks and insights” culled from their years of battle-hardened experience at the forefront of social media and content marketing.

"The Goal: A Process of Ongoing Improvement" written by Israeli physicist Eliyahu Moshe Goldratt is a read for those interested in business and success.

How does one become a world class performer in any field? Can we improve our chances of success despite being born to adverse conditions? With an eye-catching title and an alluring subtitle – "What Really Separates World-Class Performers from Everybody Else" – Fortune editor-at-large Geoff Colvin’s book "Talent is Overrated" provides excellent food for thought in today’s knowledge economy.

Comprehensive and systematic,"The Cultural Intelligence Difference" by cultural intelligence thought leader David Livermore provides a useful roadmap to anybody seeking to navigate the unchartered oceans of diverse cross-cultural situations. Backed by research and case studies, it tackles an important yet oft neglected element of management and leadership.

Chris Brogan's book "The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators" touts itself to be a “real-world business playbook” for entrepreneurs (or wannabe entrepreneurs) who have a problem fitting into the strictures of society.

The author of "The Cowshed: Memories of the Chinese Cultural Revolution", Ji Xianlin (1911-2009), was one of those persons who became victim of the Cultural Revolution and was made to suffer the torture even worse than from the cruel emperors of China.

Handbooks on English grammar are too numerous, yet few are written with keeping in mind the usual problems of students. Among such rare grammar books is the one written by Jane Straus, named as "The Blue Book of Grammar and Punctuation".

Commander One is a free software that has a dual-panel file manager. It has the capability to seamlessly merge an FTP client for Mac with an Amazon S3 browser.

Here's a review of CloudMounter to give you an idea why you should mount and encrypt cloud services as a local disk on any Mac platform.

CPL One is an online advertising platform that offers users an easy way to get a foot in the door as affiliate marketers. The platform is suitable for both novice and newcomer marketers alike, and perhaps its biggest advantage lays in its simplicity and intuitive interface.

The Mymonero wallet was put into operation in 2014 by Riccardo Spagni, a Monero project steward, to provide options to Monero GUI.

Truebill is an app that helps you organize your spending habits. It breaks down your finances and enables you to understand what you are spending on, how much you are spending, and how often you spend.