Books & Reviews
[Review] The Real Truth About Social Media
What do small businesses Brendan's Irish Pub and Butter Lane have in common with big brands Old Spice and Starbucks? According to Eric Harr, author of "The Real Truth About Social Media: Confessions of a Social Media CEO", these names "get it" when it comes to engaging their audiences when it comes to social media.
[Review] Disciplined Dreaming
According to Josh Linkner, CEO of ePrize, anybody in any profession can be creative and it doesn't just happen by accident. In his book "Disciplined Dreaming", the business innovator and jazz musician shows that creativity isn't born but made.
[Review] Startup Asia
if you are interested in the rise of Asia's startup scene and how trends are shaping entrepreneurship in those countries, there's no better book you can pick up than "Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom", authored by journalist and Forbes contributor Rebecca Fannin.
[Review] The Mesh: Why The Future Of Business Is Sharing
Every now and then, you pick up a book which offer such a compelling new idea that you simply cannot put down. "The Mesh: Why the Future of Business Is Sharing" by Lisa Gansky is one such title.
[Review] The Power In A Link: Open Doors, Close Deals, And Change The Way...
In the book "The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn", author David Gowel argues that it's not about the number of connections that you have, but the true power of your LinkedIn network is the utility that you derive from it.
[Review] Marketing Greatest Hits
Kevin Duncan's "Marketing Greatest Hits: Mastering the Brightest Minds of Modern Marketing" is touted as a "definitive compendium of everything you need to know from the best minds in modern marketing".
[Review] Corporate Entrepreneurship
How do companies like 3M, Apple, Google, Xerox, Siemens and Grameen Bank continually generate game changing products and services? What can large organizations do to retain talent while building innovative cultures? The answer may be in the book, "Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company".
[Review] Poke The Box
Poke the Box is marketing guru's Seth Godin's first title under The Domino Project, and promises to be all provocative and punchy.
[Review] Say Yes, And!
The author of "Say "Yes, And!": 2 Little Words That Will Transform Your Career, Organization, and Life!", Avish Parashar, believes that just by saying two simple words - "Yes, And" - can have a profound impact on your life.
[Review] The Element
In "The Element", Robinson proposes that the element is "the point at which natural talent meets personal passion". Finding our element allows us to tap onto that proverbial "sweet spot" and to maximize the vast powers of imagination, intelligence, feeling, intuition, spirituality, physical and sensory awareness inbuilt in every one of us.
[Review] Zag: The Number One Strategy Of High-Performance Brands
"In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag."
[Review] The Three Commitments Of Leadership
In the book "Three Commitments of Leadership: How Clarity, Stability, and Rhythm Create Great Leaders", authors Tom Endersbe, Jon Wortmann, and Jay Therrien - all of whom are learning and development experts - attempt to distil individual experiences and learning to piece together a model of leadership that can be applied to any organization, big or small.
[Review] Likeable Social Media
Likeable Social Media by Dave Kerpen provides truckloads of tips, hints and useful advice, and shares how companies should behave themselves on social networks and what they can do to build communities, strengthen their reputations, and increase sales.
[Review] The Lean Startup
If you have any interest in entrepreneurship at all, "The Lean Startup" by Eric Ries is an engrossing read, says Lee Shen Han.
20 Best Biographies For Tech-Minded Students
If you consider yourself at all tech-savvy, here are the 20 best biographies you'll want to check out.
[Review] Adapt: Why Success Always Start With Failure
"Undercover Economist" Tim Harford's latest book "Adapt: Why Success Always Starts with Failure" blends economics, psychology, evolutionary biology, and anthropology to explain why trial and error is preferred over grand strategic plans.
[Review] Steve Jobs
Written as a biography yet offering lots of business and life lessons, "Steve Jobs" by Walter Isaacson is a masterful work by the former Chairman and CEO of CNN.
The Complete Startup Reading List
Launching a startup is no small feat; if you’ve got one in the works, surely you know there’s plenty of hard work and a very real possibility of failure ahead of you. We’ve compiled a list of some of the most important books for startups of any kind.
[Review] Engagement Marketing
"Engagement Marketing: How Small Business Wins in a Socially Connected World" by Gail Goodman argues that delivering a 'WOW!' experience to the customer should always come first in any social media marketing effort.
[Review] Extreme Focus
How does one truly achieve one's dreams? What are the secrets behind ultra-successful folks who make a "dent in the Universe"? The answer according to NBA Orlando Magic's Senior Vice President Pat Williams and author Jim Denney is "Extreme Focus".
[Review] Uprising
To win over increasingly cynical consumers who expects nothing less than total transparency, what should companies and businesses do? Enter "movement marketing". Scott Goodson's book "Uprising: How to Build a Brand - and Change the World - By Sparking Cultural Movements" argues that the future of business is seeded in revolutions both big and small.
Eight Books That Shaped American Industry
There are plenty of books out there that make us think about life in a new way or feel something we haven’t felt before, but some books have the power to overhaul an entire industry. Here are eight of them.
[Review] Retail Truths
It doesn't matter if you run a small, family-run hardware store, electronics store, or even a coffee shop - "Retail Truths" by Chip Averwater is going to be invaluable to you.
[Review] Predictably Irrational
"Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions" by behavioural economist Dan Ariely provides an entertaining and enlightening read debunking conventional wisdom that human beings are rational and logical beings,
10 Best Books About Excellence
Here are 10 arenas of everyday life and a pick for the best book on excellence in that area. Some are how-tos and some are stories of people who achieved excellence, but all of them can inspire you to be the best.
[Review] Great From The Start
Although countless books have been written on how entrepreneurs can put together successful startup companies, corporate attorney, entrepreneur, executive coach and writer John B. Montgomery gives his take with "Great From the Start: How Conscious Corporations Attract Success".
[Review] Hits & Misses: New York Entrepreneurs Reveal Their Strategies
The book "Hits & Misses: New York Entrepreneurs Reveal Their Strategies" by award-winning journalist, columnist and essay writer Tina Traster, puts decision-making by some 60 New York-based entrepreneurs under the microscope.
[Review] Hacking Work
With the subtitle "Breaking Stupid Rules For Smart Results", "Hacking Work" by Bill Jensen and Josh Klein encourages workers of all stripes to utilize "benevolent" hacking to get their jobs done more effectively and efficiently.
[Review] Likeonomics
Marketing expert Rohit Bhargava's new book "Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action" looks at the subject of likeability and argues that this quality has become the currency of a new era.
25 Books To Sharpen Your Social Skills (And Transform Your Career)
These 25 books can help you take your social skills to the next level and earn you huge payoffs in both your personal and professional lives.