Written by renowned marketer Martin Lindstrom, "Buyology" provides a fascinating glimpse into the world of neuromarketing, fusing the disparate disciplines of neurological science with marketing and consumer behavior.
Written by Sierra Nevada Brewing Co's president and owner Ken Grossman, "Beyond the Pale" tells the story of the Chico, California-based craft brewery's early days to its current place as America's sixth largest brewing company .
"Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind" - part of the 99U Series by talent management platform Behance - contains wise advice for using your time wisely and making your best work from 20 leading creative minds of our time.
"What Keeps Leaders Up at Night" is going to be a very painful read for leaders, not because it's poorly written but because it will cruelly expose you for the inadequate leader that you are. It will help you recognize your own leadership and management fallibility... and then help build you back up to be the better leader you can be.
Internet entrepreneur Fabian Lim's book "Click! Work Anytime, Live Anywhere" looks at helping readers change their minds and attitudes about entrepreneurial success, and recommends various personal productivity and time management tools to help busy, busy people to streamline their own lives.
"The Three Rules - How Exceptional Companies Think", written by Michael E. Raynor and Mumtaz Ahmed, argues that it's how exceptional companies think, and not what they do or how they act, that really determines their success. #thethreerules
"The Lean Startup" is an invaluable resource for anybody charged with starting a new business venture - be they entrepreneurs or intrapreneurs. By embracing the philosophy of thinking big and starting small coupled with a meticulous step-by-step analysis of what went right or wrong, startups can improve their chances of success.
"Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results" by long-time journalist Bob Garfield and CEO of MEPlusYOU Doug Levy urges companies are urged to shift from transaction and campaign-oriented consumer marketing to a more purposeful, trust-oriented form of relationship era marketing in the onset of a "Relationship Era".
If you're a small business owner or an aspiring entrepreneur hoping to disrupt the market you're in using customization, "Custom Nation" by entrepreneur Anthony Flynn and business journalist Emily Flynn Vencat gives you a great insight on how customer needs have changed and how you can give customers what they want.