Books & Reviews

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[Review] Ctrl Alt Delete

What will the future of business be like? More importantly, what will your life be like? Renowned marketing blogger Mitch Joel's latest book "Ctrl Alt Delete" attempts to address these questions.

[Review] Buyology – Truth And Lies About Why We Buy

Written by renowned marketer Martin Lindstrom, "Buyology" provides a fascinating glimpse into the world of neuromarketing, fusing the disparate disciplines of neurological science with marketing and consumer behavior.

[Review] Beyond The Pale – The Story Of Sierra Nevada Brewing Co.

Written by Sierra Nevada Brewing Co's president and owner Ken Grossman, "Beyond the Pale" tells the story of the Chico, California-based craft brewery's early days to its current place as America's sixth largest brewing company .

[Review] Loveworks

"Loveworks: How the world's top marketers make emotional connections to win in the marketplace"by Brian Sheehan looks at 20 real world business examples of how brands can engage and stir the deepest emotions of their consumers.

[Review] Work Women Want

"Work Women Want" a good read for women who want the best of both their private and professional worlds; it's probably most suited for those women who are planning a mid-career change due to an impending life-changing situation such as the coming birth of a baby.

[Review] Manage Your Day-To-Day

"Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind" - part of the 99U Series by talent management platform Behance - contains wise advice for using your time wisely and making your best work from 20 leading creative minds of our time.

[Review] The Social Commerce Handbook

Short and succinct yet packed with useful case studies and tips, "The Social Commerce Handbook" is a useful addition for marketers, entrepreneurs and business folks keen to crack into the space of social commerce.

[Review] What Keeps Leaders Up At Night

"What Keeps Leaders Up at Night" is going to be a very painful read for leaders, not because it's poorly written but because it will cruelly expose you for the inadequate leader that you are. It will help you recognize your own leadership and management fallibility... and then help build you back up to be the better leader you can be.

[Review] To Sell Is Human

"To Sell Is Human: The Surprising Truth About Moving Others" by bestselling author Daniel H. Pink is sprinkled with discoveries from fields such as behavioral economics, life coaching, and improv acting.

[Review] Click! Work Anytime, Live Anywhere.

Internet entrepreneur Fabian Lim's book "Click! Work Anytime, Live Anywhere" looks at helping readers change their minds and attitudes about entrepreneurial success, and recommends various personal productivity and time management tools to help busy, busy people to streamline their own lives.

[Review] The Art Of Thinking Clearly

How do we rid ourselves of these maladies of the mind? Enter Swiss author Rolf Dobelli's bestselling volume "The Art of Thinking Clearly".

[Review] YOUtility

Can businesses be helpful without getting paid? After all, they are created to make money by selling a product or a service to a customer. Well, Jay Baer, author of "Youtility: Why Smart Marketing Is about Help Not Hype", seems to think so.

[Review] The Leader’s Pocket Guide

Being a leader is easy; becoming a great leader isn't. And it's infinitely worse when you're totally new to leadership. That's where "The Leader's Pocket Guide: 101 Indispensable Tools, Tips, and Techniques for Any Situation" can come in handy.

[Review] Customer Sense

How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers? Enter "Customer Sense: How the 5 Senses Influence Buying Behavior".

[Review] The Three Rules – How Exceptional Companies Think

"The Three Rules - How Exceptional Companies Think", written by Michael E. Raynor and Mumtaz Ahmed, argues that it's how exceptional companies think, and not what they do or how they act, that really determines their success. #thethreerules

[Review] Social Marketology

"Social Marketology" by Ric Dragon, CEO of DragonSearch, provides a useful and practical reference for folks tasked with social media marketing in their organizations.

[Review] The Entrepreneur Mind

"The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs" by 33 year-old serial entrepreneur Kevin D. Johnson, president of Johnson Media Inc, looks at some of the ways how elite, successful entrepreneurs think.

[Review] We Are All Weird

With a book cover like the one above, and a title like "We Are All Weird", you can probably guess that marketing maven Seth Godin's latest effort isn't a normal business book.

[Review] Change With Confidence

"Change with Confidence: Answers to the 50 Biggest Questions that Keep Change Leaders Up at Night" by Phil Buckley is a practical, useful and absolutely crucial guide for those tasked with change management in their organizations.

[Review] The Impact Equation

Authored by social media savants Chris Brogan and Julien Smith, "The Impact Equation" is a book on content marketing that reveals how you can generate attention, affection and action amongst the people you care about - your customers and other stakeholders.

[Review] My Secret Life On The McJob

"My Secret Life on the McJob" by Jerry Newman shares the story of how the SUNY professor donned the uniform of an undercover fast food worker and goes through seven jobs in burger chains like McDonald's, Burger King, and Wendy's.

[Review] Rock Your Business

Music industry veteran David Fishof combines his hard-earned experience and channels that wisdom into his book "Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll".

[Review] The Supermanager

"The Supermanager" by Greg Blencoe reveals seven timeless management principles that should be in the toolkit of every manager.

[Review] The Lean Startup

"The Lean Startup" is an invaluable resource for anybody charged with starting a new business venture - be they entrepreneurs or intrapreneurs. By embracing the philosophy of thinking big and starting small coupled with a meticulous step-by-step analysis of what went right or wrong, startups can improve their chances of success.

[Review] Heart, Smarts, Guts, And Luck

"Heart, Smarts, Guts, and Luck" captures the essence of personal leadership. Delving deeply into the heart and soul of what true entrepreneurship is about, it questions fundamental tenets of our beliefs as business builders, leaders and managers.

[Review] Tell To Win

Crafted from Peter Guber's decades of experience as Chairman and CEO of Mandalay Entertainment, Sony Pictures, Polygram and more, "Tell to Win" guides us on the art and science of storytelling as a tool for business.

[Review] Can’t Buy Me Like

"Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results" by long-time journalist Bob Garfield and CEO of MEPlusYOU Doug Levy urges companies are urged to shift from transaction and campaign-oriented consumer marketing to a more purposeful, trust-oriented form of relationship era marketing in the onset of a "Relationship Era".

[Review] The Intention Economy

"Caveat Venditor - Let the Seller Beware". So proclaimed Doc Searls in "The Intention Economy: When Customers Take Charge", whose main thesis is that customers - like markets - should be free.

[Review] Custom Nation

If you're a small business owner or an aspiring entrepreneur hoping to disrupt the market you're in using customization, "Custom Nation" by entrepreneur Anthony Flynn and business journalist Emily Flynn Vencat gives you a great insight on how customer needs have changed and how you can give customers what they want.

[Review] Smart Leaders, Smarter Teams

If your company is under-performing despite having a A team, you may be suffering from a case of "unilateral control mindset", asserts Roger Schwarz, author of "Smart Leaders, Smarter Teams".