Professionalisms
The Future Of SEO And Online Visibility
SEO is no longer the only important component to online success; social media has taken over how people search, argues Jennifer Sultzaberger, founder of #vidit.
Seven Questions To Help You Attract Your Ideal Clients
When you know what your ideal client looks like, it’s much easier to create marketing messages that truly resonate. Mark Satterfield offers a few questions that will help you determine who your ideal clients really are.
5 Things Every Small Business Should Know About Payroll
Life as a business owner isn’t easy. Sure, you’ve got freedom, and you are doing - hopefully - work you enjoy for clients you like. But once you employ staff, your worries seems to triple, says Shrad Rao, CEO of Wagepoint.
How To Have A Future-Proof Mobile Strategy For Your Business
But in a rapidly transforming technology space, how do you ensure that your business’s mobile strategy stay relevant not just today but also a couple of years from now? Vishal Gumber, founder of Appsquare, shares ideas for a future-proof mobile strategy.
Will Your Company Be Ready If Disaster Strikes?
with data and computing power becoming an increasingly essential part of modern companies’ value propositions and product portfolios, a Business Continuity and Disaster Recovery (BCDR) plan is arguably more important today than ever before, says Travis Nisbett, Senior Project Manager at Hostway Services, Inc.
How To Introduce Yourself Effectively To Grow Your Business
Everybody already knows how to introduce themselves, but as Michael Henderson, author of "Above the Line" has discovered, not many people know how to do so effectively.
A Guide To Establishing And Maintaining Good Business Credit
Nothing is more important to the health of a business than having access to credit. You should begin building a good business credit profile so that your business is in the best position to obtain credit when the need arises, says Brian Manson, Credit Manager at Balboa Capital.
What We’ve Learned From Exhibiting
Exhibitions pose an excellent opportunity to get some face-to-face time with potential clients. Doormakers Vufold has been attending exhibitions for years - they attend around ten exhibits each year. - and shares some of their tips to help you get those all important sales conversions.
Stop Chasing Clients Once And for All: A Five-Day Plan To Bring Them To Your...
Tired of constantly chasing clients and seeing only poor results? Mark Satterfield offers a way to end your exhausting pursuit and get prospective clients to reach out to you. Learn more about his One Week Marketing Plan.
Six Myths That Undermine Customer Satisfaction
Many leaders dislike the “improving customer satisfaction” aspect of their jobs because (they think!) this goal is so difficult to achieve. But according to Liz Jazwiec, service excellence isn’t about improving outcomes and results; nor is it about treating customers like royalty. Here, she spotlights six myths about customer satisfaction that may be keeping you from receiving the excellent customer satisfaction ratings you deserve.
What Should Small Businesses Check On Their Employees?
If you run a small business the question you should be asking is which types of background checks are the most applicable to your business and what you do, says Michael Klazema of Backgroundchecks.com.
The Seven Deadly Sins Of Digital User Experience
To successfully compete in today’s digital world, companies must design user experiences that resonate with customers and keep engaged. Thelton McMillian, Founder & CEO of Comrade points out the 7 most common transgressions.
4 Emerging Concepts & Trends In Social Media Marketing
Marketing to Millennials? Tech Entrepreneur Identifies Opportunities for Businesses
Righting The Ship Before 2015
Don’t dwell and drive yourself crazy thinking about the goals that you will not be able to reach in 2014, says Joel Freimuth, CEO of Blue Pearl Consulting. He lends advice for business owners who are stressing over the first half stats.
What Will I Blog About? 17 Evergreen Posts That Pull Readers In (And Turn Them...
Mark Satterfield, author of "The One Week Marketing Plan", offers 17 blog post ideas that will help you to attract new clients by establishing yourself as a thought leader in your field.
Five Ways To Attract New Customers And Grow Your Business
By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers, says Jake Dacillo, Marketing Director of Balboa Capital.
18 Things To Consider Before You Attend A Business Interview Dinner
Why do some companies conduct a meeting or an interview over a meal? To learn beyond what’s on paper, says Rosalinda Oropeza Randall, author of "Don't Burp in the Boardroom".
Open For Business: Everything You Need To Know About Brick And Mortar Marketing
If you run a traditional retail store, you might feel just a little overwhelmed by the fact that online businesses are snapping up more and more of the market share in your industry. Peter Decker, owner and operator of BizCardXpress offers some tips to beef up your marketing so that you can out-compete your online counterparts.
5 Lead Generation Avenues You May Never Have Thought Of
The Internet is a powerful channel that continuously develops the way people connect with brands, products, and services. Frank E. Paterno, VP of Marketing at Intelliverse shares 5 simple and easy Internet based lead generation avenues every company should be taking advantage of.
3 Considerations Before Deciding To Hire Or Outsource
At some point in their journey, most entrepreneurs will reach a tipping point where they need to grow from a one-person shop into a small business with extra help on board to really expand and reach their goals. Here are three guiding principles from Hunter Hoffmann, Head of US Communications at Hiscox Insurance, to consider when you need to bring in some additional help:
How To Manage Your Time More Effectively
Sometimes it can seem like there are not enough hours in the day to finish your workload. Here are six tips from Ian Cowley, managing director of www.cartridgesave.co.uk that will not only improve your efficiency in your workplace but help reduce the stress in your life.
Gamification For Better Project Management
Enterprise gamification is one of those increasingly popular trends for management that are simply bound to explode in the next few years. Monica Wells of BizDB looks at how to get the most from gamification in project management.
7 Tips To Follow When Hiring Start-Up Employees
Searching for the right employee can be as difficult as finding the perfect partner. There are, however, some useful tips to follow when hiring staff members. Nicole Davies, online content executive at ShortCourseFinder.com.au, offers some.
Business Blogs That Work: Eight Tips For Building A Successful One
Anyone can type words into an online template — but making sure they’re words that strengthen your brand and attract customers takes know-how and skill. Mark Satterfield, author of "The One Week Marketing Plan", shares eight tactics to help you successfully showcase what you know, what you think, and why prospective clients should do business with you.
Startups Experiencing Problems Paying HMRC: What Are Your Options?
If you are experiencing problems paying HMRC and finding your business suffering from HMRC debt then there are a few options available, shares Mike Field, Client Director at Cashsolv.
5 Things Your Business Should Never Stop Doing
The everyday grind of running such an operation can easily force a loss of focus on some of the things that are of the utmost importance to company growth. Joel Freimuth, CEO of Blue Pearl Consulting points out five of the most glaring aspects of operating a business that leadership tends to lose sight of.
5 Tips On How To Turn A Bad Customer Into A Good One
Frances Kweller, entrepreneur and founder of Kweller Prep, a learning incubator specializing in advanced test preparation in New York, New York, offers the following tips on how to turn a bad customer into a good one.
Small Business Marketing – New Strategies to Get Noticed
The growth of social media and online platforms makes it possible for even the smallest company to get its message out, delivering a big punch for little pain, says Nancy Gerstein, CEO of Creative Marketing Associates.
3 Reasons To Seek Only What You Need During The Funding Process
For those choosing to seek funding from investors as a way to sustain growth, Paul Jackson, founder of Worthworm advises to avoid the temptation of initially overvaluing your venture and only seek what you truly need.
Four Reasons Marketers Need Native Ads To Reach Millennials
Millennials’ information consumption and sharing behaviors have presented marketers with a unique opportunity to capture the attention of this group, muses Ash Nashed, CEO and founder of Adiant.