Home Professionalisms

Knowing Customers – How XYZ Inc. Almost Doubled Its Users In 3 Years

Customer analytics is essential to amplify returns by augmenting customer acquisition, retention, and upsell through calculated marketing moves.

Which Online Advertising Platform Offers The Most Bang For Your Buck?

With various online advertising platforms in the mix, which boasts the most bang for your buck? Jennifer Hahn Masterson shares four metrics for advertising effectiveness.

5 Legal Mistakes To Avoid

Vivek Jayaram, founder and president of Jayaram Law Group highlights five common trademark-related mistakes made by entrepreneurs and tips for how they could have avoided them.

Seven Things Every Leader Should Stop Doing In 2021

If you want to thrive in the new world of work, you’ve got a lot to learn — and a lot to unlearn. Ed Hess suggests you make quitting those outdated (and harmful) leadership behaviors your resolution for the upcoming year.

The Power Of Mind Mapping In Decision Making

Mind maps can help you visualize and document all connected information to a decision, and will guide your analysis of the situation, with clear documentation of pros, cons, risks, resources and outcomes. Joel Roberts of Seavus shares more.

The 5 Core Values That All Great Leaders Have

Having strong core values and making sure one’s actions and one’s business aligns with them has a profoundly healthy and positive influence on an organization. Shawn Vij, author of "Moral Fiber: Awakening Corporate Consciousness" shares the five key values that outstanding leaders share.

How To Create Job Families

Job families offer a useful and objective measure to group employees, organise human resource systems, and compare and contrast in a way that really makes sense to every party involved.

Starting And Growing A Small Business In The Midst Of Uncertainty

In times of uncertainty, a new business owner should carefully evaluate three things: business relationships, business credit, and how to fund current and future operations during a worst-case scenario.

How To Effectively Market Content As A Startup

Startups tend to have a misconception that only bigger businesses with bigger resources can reap the greatest benefits from content marketing. Gary Nissim, Managing Director at Indago Digital, shares how startups can execute a well-crafted content strategy as well.

How To Build Your Personal Brand – 8 Tips

In today’s ever-connected, cached-forever world, your personal brand affects who hires you, who fires you, who follows you, and who trolls you, which is particularly important to remember as you enter the job market. Pamela Webber, Chief Marketing Officer at 99designs shares some simple steps that can help you create a personal brand to be proud of that reflects who you are and where you’re going.

3 Reasons Why Failure Is Essential For Success 

There are many upsides to embracing failure and knowing how to manage it. Here are three reasons why failure is essential for success. 

Dealing With Distressed Clients: Nine Ways To Stop Dreading Them… And Start Helping Them

If you’re like most businesspeople, you’d do almost anything to avoid a fearful, tearful, or angry client. Joseph Callaway, who has helped many people through the worst times of their lives, urges you to change the way you view these customers in distress. Not only might you change their lives, you might change yours.

What Automation Technology Can Do For Your Finance Department

Implementing automation technology into the finance function offers a business’s finance leader and their team the luxury of focusing more on strategy than on processes and deadlines.

Upskilling Your Workforce For Remote Work: 5 Best Practices

Alexandra Goger, SharePoint and Office 365 Evangelist at Iflexion shares five essential practices you can apply to help your staff keep at the top of their game, in and out of the office.

5 AI Trends That Will Shape Your Business In 2021

Christa Martin shares some of the fundamental considerations for businesses to understand prior to undertaking the deployment AI for audience segmentation.

Five Ogres And An Angel: Guarding The Gates Of Organizational Improvement

Who are the ogres guarding the gates organizational improvement? By “ogre” we are referring to obstacles.

The Five Most Important Non-Verbal Communications Tactics For The Workplace

Do the top leaders and successful managers use specific non-verbal communications skills and tactics to maximize on-the-job performance & professional success? You bet they do! Darlene Price, author of “Well Said!: Presentations and Conversations That Get Results“, shares five non-verbal communications tactics for achieving maximum performance in the workplace:

3 Marketing Tips For eCommerce Retailers In 2021

Andy Bojko, Director at Hidepark Leather shares 3 tips on how businesses can successfully implement small changes to their website to succeed over the next year.

10 Top Trends In Branding In 2021

2021 brings a lot of opportunities for brands to shape how they are communicating with their audiences. Danielle Yuthas of SpeedPro shares some trends.

Top 5 Lessons Learned From Tax Season 2018 

Steve Moskowitz of San Francisco-based tax law firm of Moskowitz LLP shares top lessons from this past tax season, offering guidance for the year ahead.

20 Hidden Marketing Techniques That Make Consumers Spend More

It's no secret that certain marketing tricks exist to help separate you from more of your money. Take a look at these 20 hidden marketing techniques designed to make you spend more, and be prepared next time you shop.

24 Phrases That Are Totally Holding You Back At Work

May Habib, co-founder and CEO of Writer shares 24 examples of the words and phrases we say that we should catch and fix every day.

6 Social Media Mistakes That Are Killing Your Marketing Campaign

Social media marketing is a hip and brilliant way to drive traffic to your business. But if you're using these platforms, Teddy Hunt says you should make sure you're not making any of these ghastly mistakes.

The Effects Of Workplace Bullying On Younger Workers

Workplace bullying has intensified during COVID-19 and can occur in any workplace, or industry. Younger people are certainly more susceptible, says Kate Molloy of Weir Consulting.

The Sound Of Your Brand: Auditory Marketing As Part Of A Cohesive Brand 

Music elicits emotion, which contributes to a powerful brand experience. The right music for a brand can forge positive associations and elicit the desired emotional response from consumers.

Choose A Property That Can Be Recession-Proofed

Is commercial property just too risky to invest in during this recession? No, says Terry Painter. The author of "The Encyclopedia of Commercial Real Estate Advice" shares some advice.

How Effective Budgeting Helps Small Businesses And Entrepreneurs

Too many businesses with great ideas fail because they run out of money. Ensuring success starts with effective budgeting, argues Elie Y. Katz, founder, president & CEO of National Retail Solutions (NRS).

The Path To Accomplishing True Scalability In SaaS Applications

Achieving true scalability, and not just pouring money into infrastructure expansion, is the only way a business will survive and grow.  

Why Building a Culture of Trust Will Boost Employee Performance — And Maybe Even...

If your employees don’t trust leaders, they won’t feel safe—and when they don’t feel safe, they spend all their creative energy covering their butts. (Hint: This is terrible for business!) The new book, Unusually Excellent, offers some tips on how to build your employee “trust fund”…starting now.

Introverts And Extroverts Working Together, They’re Better

Extroverts and introverts can work together. The diversity of perspectives contributes to making a company more progressive, innovative, and productive.