With various online advertising platforms in the mix, which boasts the most bang for your buck? Jennifer Hahn Masterson shares four metrics for advertising effectiveness.
If you want to thrive in the new world of work, you’ve got a lot to learn — and a lot to unlearn. Ed Hess suggests you make quitting those outdated (and harmful) leadership behaviors your resolution for the upcoming year.
In times of uncertainty, a new business owner should carefully evaluate three things: business relationships, business credit, and how to fund current and future operations during a worst-case scenario.
Customer analytics is essential to amplify returns by augmenting customer acquisition, retention, and upsell through calculated marketing moves.
Having strong core values and making sure one’s actions and one’s business aligns with them has a profoundly healthy and positive influence on an organization. Shawn Vij, author of "Moral Fiber: Awakening Corporate Consciousness" shares the five key values that outstanding leaders share.
In today’s ever-connected, cached-forever world, your personal brand affects who hires you, who fires you, who follows you, and who trolls you, which is particularly important to remember as you enter the job market. Pamela Webber, Chief Marketing Officer at 99designs shares some simple steps that can help you create a personal brand to be proud of that reflects who you are and where you’re going.
Who are the ogres guarding the gates organizational improvement? By “ogre” we are referring to obstacles.
If you’re like most businesspeople, you’d do almost anything to avoid a fearful, tearful, or angry client. Joseph Callaway, who has helped many people through the worst times of their lives, urges you to change the way you view these customers in distress. Not only might you change their lives, you might change yours.
Alexandra Goger, SharePoint and Office 365 Evangelist at Iflexion shares five essential practices you can apply to help your staff keep at the top of their game, in and out of the office.
Do the top leaders and successful managers use specific non-verbal communications skills and tactics to maximize on-the-job performance & professional success? You bet they do! Darlene Price, author of “Well Said!: Presentations and Conversations That Get Results“, shares five non-verbal communications tactics for achieving maximum performance in the workplace:
May Habib, co-founder and CEO of Writer shares 24 examples of the words and phrases we say that we should catch and fix every day.
Social media marketing is a hip and brilliant way to drive traffic to your business. But if you're using these platforms, Teddy Hunt says you should make sure you're not making any of these ghastly mistakes.
It's no secret that certain marketing tricks exist to help separate you from more of your money. Take a look at these 20 hidden marketing techniques designed to make you spend more, and be prepared next time you shop.
Too many businesses with great ideas fail because they run out of money. Ensuring success starts with effective budgeting, argues Elie Y. Katz, founder, president & CEO of National Retail Solutions (NRS).
Implementing automation technology into the finance function offers a business’s finance leader and their team the luxury of focusing more on strategy than on processes and deadlines.
Music elicits emotion, which contributes to a powerful brand experience. The right music for a brand can forge positive associations and elicit the desired emotional response from consumers.
Startups tend to have a misconception that only bigger businesses with bigger resources can reap the greatest benefits from content marketing. Gary Nissim, Managing Director at Indago Digital, shares how startups can execute a well-crafted content strategy as well.
Workplace bullying has intensified during COVID-19 and can occur in any workplace, or industry. Younger people are certainly more susceptible, says Kate Molloy of Weir Consulting.
Extroverts and introverts can work together. The diversity of perspectives contributes to making a company more progressive, innovative, and productive.
Building and growing a business online usually depends on leveraging various digital marketing tactics to outperform your competition and scaling up your outreach.