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Which Online Advertising Platform Offers The Most Bang For Your Buck?

With various online advertising platforms in the mix, which boasts the most bang for your buck? Jennifer Hahn Masterson shares four metrics for advertising effectiveness.

Seven Things Every Leader Should Stop Doing In 2021

If you want to thrive in the new world of work, you’ve got a lot to learn — and a lot to unlearn. Ed Hess suggests you make quitting those outdated (and harmful) leadership behaviors your resolution for the upcoming year.

5 Legal Mistakes To Avoid

Vivek Jayaram, founder and president of Jayaram Law Group highlights five common trademark-related mistakes made by entrepreneurs and tips for how they could have avoided them.

Starting And Growing A Small Business In The Midst Of Uncertainty

In times of uncertainty, a new business owner should carefully evaluate three things: business relationships, business credit, and how to fund current and future operations during a worst-case scenario.

3 Marketing Tips For eCommerce Retailers In 2021

Andy Bojko, Director at Hidepark Leather shares 3 tips on how businesses can successfully implement small changes to their website to succeed over the next year.

The Power Of Mind Mapping In Decision Making

Mind maps can help you visualize and document all connected information to a decision, and will guide your analysis of the situation, with clear documentation of pros, cons, risks, resources and outcomes. Joel Roberts of Seavus shares more.

5 AI Trends That Will Shape Your Business In 2021

Christa Martin shares some of the fundamental considerations for businesses to understand prior to undertaking the deployment AI for audience segmentation.

3 Reasons Why Failure Is Essential For Success 

There are many upsides to embracing failure and knowing how to manage it. Here are three reasons why failure is essential for success. 

Upskilling Your Workforce For Remote Work: 5 Best Practices

Alexandra Goger, SharePoint and Office 365 Evangelist at Iflexion shares five essential practices you can apply to help your staff keep at the top of their game, in and out of the office.

6 Social Media Mistakes That Are Killing Your Marketing Campaign

Social media marketing is a hip and brilliant way to drive traffic to your business. But if you're using these platforms, Teddy Hunt says you should make sure you're not making any of these ghastly mistakes.

How Effective Budgeting Helps Small Businesses And Entrepreneurs

Too many businesses with great ideas fail because they run out of money. Ensuring success starts with effective budgeting, argues Elie Y. Katz, founder, president & CEO of National Retail Solutions (NRS).

How To Build Your Personal Brand – 8 Tips

In today’s ever-connected, cached-forever world, your personal brand affects who hires you, who fires you, who follows you, and who trolls you, which is particularly important to remember as you enter the job market. Pamela Webber, Chief Marketing Officer at 99designs shares some simple steps that can help you create a personal brand to be proud of that reflects who you are and where you’re going.

Five Ogres And An Angel: Guarding The Gates Of Organizational Improvement

Who are the ogres guarding the gates organizational improvement? By “ogre” we are referring to obstacles.

10 Top Trends In Branding In 2021

2021 brings a lot of opportunities for brands to shape how they are communicating with their audiences. Danielle Yuthas of SpeedPro shares some trends.

24 Phrases That Are Totally Holding You Back At Work

May Habib, co-founder and CEO of Writer shares 24 examples of the words and phrases we say that we should catch and fix every day.

Choose A Property That Can Be Recession-Proofed

Is commercial property just too risky to invest in during this recession? No, says Terry Painter. The author of "The Encyclopedia of Commercial Real Estate Advice" shares some advice.

Introverts And Extroverts Working Together, They’re Better

Extroverts and introverts can work together. The diversity of perspectives contributes to making a company more progressive, innovative, and productive.

How To Choose A Registered Agent For Your Business

A registered agent is your business’s officially designated point of contact to receive critical legal notices, such as lawsuits. Here's how to choose one.

How To Create Job Families

Job families offer a useful and objective measure to group employees, organise human resource systems, and compare and contrast in a way that really makes sense to every party involved.

The Sound Of Your Brand: Auditory Marketing As Part Of A Cohesive Brand 

Music elicits emotion, which contributes to a powerful brand experience. The right music for a brand can forge positive associations and elicit the desired emotional response from consumers.

What Good Is It To Be Engaged With Your Team If You Can’t Be...

Cynthia Spraggs, author of "How to Work from Home and Actually Get Sh*t Done" shares some tips on how you can remain productive and produce results in this unprecedented time.

Free Has No Value

When you give without getting anything in return, you actively undermine your value, argues Paul Cherry, author of "The Ultimate Sales Pro".

The Remote Workplace Is Here To Stay, And With It, An Essential New Role

The dramatic rise in remote working as a result of the COVID-19 pandemic has created a demand for a new type of manager, writes Brendan Kiely, CEO and Co-founder of Thinscale Technology.

Four Ways To Create A Positive Team Culture

J. Clint Anderson Ph.D., founder and president of J. Clint Anderson Company shares four steps to help a leader create a positive team culture in their organization.

The Key Fundamentals Of Starting An Online Business

Building and growing a business online usually depends on leveraging various digital marketing tactics to outperform your competition and scaling up your outreach. 

Mute Off And Video On: Tips For Building Trust And Engagement 

When meeting virtually, we can’t always avoid an unstable internet connection, but building team connection can be as easy as keeping your sound and your video on, says Marsha Acker, author of "The Art & Science of Facilitation".

How Learning A New Language Can Help You Boost Business Success In 2021

Becoming fluent in a new language can be the ultimate solution for helping you on your journey to achieving greater business success.

The Three P’s And Two S’s For Any Successful Startup

Tim Heger shares a three P’s and two S’s approach he's used successfully for more than 20 years as a structure that has helped startups to become successful in a shorter period of time.

Four Questions To Ask During A Tough Conversation At Home And At Work

Chuck Wisner, author of "Conscious Conversations" shares four questions we should ask ourselves when we start to feel a conversation spiral out of control.
life coach

How Younger Workers Can Mentor Older Ones And Move Companies Forward

Reverse mentoring can be a plus for businesses in bridging generation gaps and knowledge gaps, and also a lifeline for older workers who otherwise might get phased out. Rod Robertson shares some tips on how to implement reverse mentoring successfully