Professionalisms
Three Ghoulish Blunders SMBs Make Applying For SBA Funding
Despite their attractiveness, acquiring an SBA loan can be a trick not a treat, especially for business owners that aren’t organized or don’t pay attention to the fine print. Evan Singer, General Manager for SmartBiz, shares three frequent bogeymen that can trip up a small business that wants an SBA loan.
7 Reasons Businesses Need Expert Online Visibility
SMB brands are damaging their own success by not having an online presence. Because just having a website is not enough, Russell Wallace, founder and CEO of 29 Prime, Inc. shares 7 reasons why such presence is a must.
Five Sales Tips For Entrepreneurs To Close More Deals
It is critically important to overcome fears of rejection and embrace a positive attitude toward selling if you want real success. Here are five key sales tips for entrepreneurs as shared by Martin Limbeck, "NO is Short for Next Opportunity: How Top Sales Professionals Think".
Best Practices For Merry Marketing Campaigns
As the holiday season draws near, companies must use their website and email to their advantage to ensure that consumers have their brand in mind this holiday season, says Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc.
4 Marketing Tips Every Startup Should Ignore
The Web is laden with marketing advice, and it's not always easy to decipher which of it is the real deal and which of it is from people that have no idea what they’re talking about.
To help you sort it out, Mark Ditteaux is the President and COO of Mark-it-Smart, Inc. shares a collection of some of the worst marketing advice on the Web. Don't listen to it.
Three Common Expense Tracking Mistakes
It seems like tax time is fraught with last minute scrambling to gather business records for those who claim business deductions. William Olsen, CPA, Co-founder and VP of Product Development at Deductr highlights three common errors in expense tracking will help you prepare better and have less tax time stress.
Ways To Give Your Website An Additional Competitive Edge
It is vital now more than any other year to ensure that the main website for your business stands out for the crowd. Here are just a few features which can be added to your professional website to give it that unique edge, provided by Chloe Hashemi, marketing consultant for film and video production company LAMBDA Films.
Test Drive Project Management Software To Know Its True Value For Your Business
How do you choose project management software which best suits your needs? Sharon Thomson, Business Manager at ProofHub gives some reasons why you should get a demo session.
How to Communicate Appreciation on a Tight Budget
Why is feeling appreciated so important in a work setting? Because each of us wants to know that what we are doing matters. Paul White, Ph.D., author of "The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People" offers a few ways to communicate appreciation and encouragement to colleagues in ways that don’t require a lot of money.
Essential Steps To Consider Before Launching An Online Store
Ready to dive into the world of ecommerce and set up a state-of-the-art web store? Woodgate, PR and marketing manager at Simtech outlines all hidden pitfalls online business owners should be aware of and the most essential steps to take before launching an ecommerce project.
Prospects Wanted: Six Tips To Drive More Traffic To Your Website
Want to drive more traffic to your website? Mark Satterfield explains how to get the most bang for your buck when you purchase online advertising.
Seven Reasons To Bite Your Tongue In The Office
When it comes to behavior in the office, it’s important to err on the side of caution when you are establishing your professional image in the workplace. Diane Gottsman, modern manners and etiquette expert, and author of "Pearls of Polish, An Etiquette Guide for Today’s Busy Woman" offerssome tips and reminders to follow while you’re at work to keep your reputation intact and to avoid any turmoil with your peers.
Accepting Credit Card Payments: What You Don’t Know About Chargebacks That Can Hurt You
Any business that uses online payment systems and takes card payments, will be familiar with the fact that a chargeback is a result of a customer disputing a sale that has been charged to their card and requesting a refund of the money.
How To Earn Customer Loyalty
How does a company get repeat customers? How do they break through the din of competition? Well first they must recognize the importance of customer loyalty and then follow these 5 steps, says Gabriel Bristol, president and CEO of Intelicare Direct.
11 Signs Your Company’s Mood Has Soured — And What To Do About It
When your whole company is in a bad mood, employees don’t feel that they have a stake in its future—and that’s a problem. Here, Michael Houlihan and Bonnie Harvey explain how to turn a bad mood around by helping your employees develop an entrepreneurial spirit.
Five Expert Tips To Build An Online Travel Business
by Bob Diener, co-founder of Getaroom.com
At first glance, the online travel business would seem to be conquered by entrenched players that have their reach...
How Project Management Software Can Help Your Startup
The right project management software can help a growing team focus on just that: growing. It can be the difference between having an efficient workflow on a productive team, or being a scattered organization that is constantly picking up the loose ends of lost projects and unassigned tasks, says Rob Bellenfant, founder and CEO of TechnologyAdvice.
Office Design Elements That Can Boost Performance
Create a space that feeds you, and you'll find you have the energy and motivation to get the job done, says Kerrie Kelly of Kerrie Kelly Design Lab.
Set It And Forget It: Seven Messages For A Seamless, Hassle-Free Marketing Campaign
If you’ve been avoiding creating an email marketing campaign for your business because you just don’t have the time, Mark Satterfield has some good news for you. He explains how to put your email marketing on autopilot.
Seven Tips For Surviving Uncomfortable Moments At Work
Embarrassing moments happen to all of us and it is the way that you handle that moment that sets you apart from the rest. Here are seven key tips from Diane Gottsman, modern manners and etiquette expert, and author of "Pearls of Polish, An Etiquette Guide for Today's Busy Woman", for how to handle any awkward moment with grace.
Multichannel Mastery: The 3 C’s of Effective Integrated Marketing
Integrated marketing requires creating clear, consistent and compelling content for a brand identity that flows smoothly throughout all of your messages, on any device, and across all departments in your company, from customer service and management, to sales and advertising, asserts Allen Baler, partner at 4Patriots LLC.
How To Be A Great Project Sponsor
Just like project managers and project teams, project sponsorship is also needed to make the difference between successful projects versus failures, says Russell Harley, veteran project manager and Director at PMO.
Conquering Keywords: Six SEO Tips To Boost Your Blog Views
When it comes to blogging, creating great content is only half the battle. You also have to make sure people are actually reading it. Mark Satterfield offers SEO tips to help get your blog in front of more prospective clients.
6 Effective Website Design Strategies That Directly Impacts Your Business
While the current technological mind of most people is very technical to please, there are specific ways and methods of making a user friendly website to attract ever increasing traffic. by Deepak Chauhan, CEO and founder of VOCSO Web Studio, offers some few factors to make a website fully user friendly and optimized.
How To Use Video Content To Boost Your Marketing
Video content is in demand and the rising amount of videos viewed by people every day means that this type of content is becoming an ever increasing effective tool to stand out in search engines, engage social audiences, and sell products and services, says Markus Wilson, co-founder of Phink TV.
Why Your StartUp Needs HR
Think HR only matters to large companies and corporations? Think again. Start-ups and small businesses need HR, too. In fact, Abby Perkins, Managing Editor at Talent Tribune says start-ups and small business often have more of a need for dedicated HR personnel than larger organizations.
Seven (More) Cool Marketing Tips To Help You Reel In Clients
Mark Satterfield, author of “The One Week Marketing Plan" says small businesses could continue boosting their marketing efforts with these suggestions of his.
Social Media Policy Tips For Small Businesses
Social media has become an inextricable part of everyone’s life — both personally and professionally. How should small businesses address the security risks involved in allowing employees to use social media on the job? Peter LaMotte, Senior Vice President at LEVICK shares some ideas.
How To Work As A Team
We hear it so often that it seems like a mantra: teamwork is essential to a good company. Without teamwork, you, your company and everyone around you are about as useful as dead ducks floating in the water, says David Jones, managing director of Frontline Communications.
The Future Of SEO And Online Visibility
SEO is no longer the only important component to online success; social media has taken over how people search, argues Jennifer Sultzaberger, founder of #vidit.