Books & Reviews
[Review] The Impact Equation
Authored by social media savants Chris Brogan and Julien Smith, "The Impact Equation" is a book on content marketing that reveals how you can generate attention, affection and action amongst the people you care about - your customers and other stakeholders.
[Review] To Sell Is Human
"To Sell Is Human: The Surprising Truth About Moving Others" by bestselling author Daniel H. Pink is sprinkled with discoveries from fields such as behavioral economics, life coaching, and improv acting.
[Review] Mastering Story, Community & Influence
Jay Oatway's "Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader" details not only the role of social media plays in modern-day narrative and competitive landscape, but how one can also maximize one's own digital influence whether in a personal or professional capacity.
[Review] Change With Confidence
"Change with Confidence: Answers to the 50 Biggest Questions that Keep Change Leaders Up at Night" by Phil Buckley is a practical, useful and absolutely crucial guide for those tasked with change management in their organizations.
[Review] Talk Like TED
Communications coach Carmine Gallo explores the reasons behind why TED speakers seem to be able to mesmerize their audiences so easily in his new book "Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds".
[Review] Going Social
"Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media" by social marketing practitioner Jeremy Goldman, shows how companies can inject "social" into their business processes.
[Review] The Supermanager
"The Supermanager" by Greg Blencoe reveals seven timeless management principles that should be in the toolkit of every manager.
[Review] Customer Sense
How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers? Enter "Customer Sense: How the 5 Senses Influence Buying Behavior".
[Review] Citizen Marketers: When People Are The Message
Admittedly, the social media universe have changed since Citizen Marketers was published in 2007. However, some of its principles are still enduring.
[Review] The Three Commitments Of Leadership
In the book "Three Commitments of Leadership: How Clarity, Stability, and Rhythm Create Great Leaders", authors Tom Endersbe, Jon Wortmann, and Jay Therrien - all of whom are learning and development experts - attempt to distil individual experiences and learning to piece together a model of leadership that can be applied to any organization, big or small.
[Review] Six Pixels of Separation
Published in 2009, Mitch Joel's book on business strategy in the age of social media titled "Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone" is a laudable effort to tie in the disparate threads of the online world for those keen to experiment in this space.
[Review] The Dragonfly Effect: Driving Social Change Through Social Media
Co-authored by Stanford University Marketing Professor Jennifer Aaker and her husband Andy Smith, a leading marketing consultant of Vonavona Ventures, "The Dragonfly Effect" offers a recipe for social change leveraging on the power of social media.
[Review] Social Nation
How does one leverage on the power of social communities? What does it mean to build a "Social Nation"? Seasoned marketer Walter Lim found out the answers to these and more after reading Barry Libert's breezy volume "Social Nation".
[Review] Things A Little Bird Told Me
For aspiring startup technology entrepreneurs, "Things a Little Bird Told Me" by Twitter co-founder Biz Stone provides a great insight into what it is like to live and breathe a startup.
[Review] Brewing Up A Business
Sam Calagione's book "Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery" is as much an insightful look into history and business of Dogfish Head Brewery as the American beer industry.
[Review] The Rebel Entrepreneur
You know the conventional advice that can now be found everywhere, in books, blogs, newspapers and entrepreneur magazines? Jonathan Moules, who has devoted six years to interviewing and reporting on successful entrepreneurs as the Enterprise Editor for The Financial Times, tries to turn some of this advice on its head with his book "The Rebel Entrepreneur".
[Review] Disciplined Dreaming
According to Josh Linkner, CEO of ePrize, anybody in any profession can be creative and it doesn't just happen by accident. In his book "Disciplined Dreaming", the business innovator and jazz musician shows that creativity isn't born but made.
[Review] Adapt: Why Success Always Start With Failure
"Undercover Economist" Tim Harford's latest book "Adapt: Why Success Always Starts with Failure" blends economics, psychology, evolutionary biology, and anthropology to explain why trial and error is preferred over grand strategic plans.
[Review] Likeonomics
Marketing expert Rohit Bhargava's new book "Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action" looks at the subject of likeability and argues that this quality has become the currency of a new era.
Best New Self-Help Business Books
Self-improvement is on most people’s agenda. Whether as leaders or entrepreneurs, making a more meaningful mark on their organization and taking their work — and...
[Review] The Monk Who Sold His Ferrari
Part self help book, part fable, "The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny" by leadership guru Robin Sharma is a slim volume that packs powerful life and leadership lessons in the form of a novel.
[Review] Say Yes, And!
The author of "Say "Yes, And!": 2 Little Words That Will Transform Your Career, Organization, and Life!", Avish Parashar, believes that just by saying two simple words - "Yes, And" - can have a profound impact on your life.
[Review] The Pirate’s Dilemma
Pirate DJ, music buff, and magazine publisher Matt Mason's book The Pirate's Dilemma - How Youth Culture is Reinventing Capitalism is a fascinating tour-de-force of the world of youth culture, content piracy and the future of commerce.
[Review] Karen Okulicz’s Try!, Decide!, And Attitude!
Sometimes you just need some inspiration in your life. Perhaps you've recently lost your job, encountered some personal tragedy or are simply down on your luck. Karen Okulicz, with her three books "Try! A Survival Guide to Unemployment", "Decide! How to Make Any Decision" and "Attitude! (For Your Best Lived Life)", may just offer the right antidote to help you through these difficult times.
[Review] The Good Fail
Richard Keith Latman saw his startup company Microworkz go from the brink of tremendous success to being shut down, have himself enter personal bankruptcy and his personal life destroyed. He chronicles that experience and the aftermath in the book "The Good Fail: Entrepreneurial Lessons from the Rise and Fall of Microworkz".
[Review] Startup From The Ground Up
Startup founder and consultant Cynthia Kocialski shares hard-earned knowledge in her new book Startup from the Ground Up, which provides many practical insights for entrepreneurs to bring their ideas to fruition into a thriving business.
[Review] Unusually Excellent
Are you an unusually excellent leader? Leadership expert John Hamm's book, "Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership" delves deep into the key aspects that defines a great leader and sets a framework for helping you apply these fundamentals of leadership.
[Review] The Transformational Entrepreneur
Many startup books focus on the nitty-gritties of actually setting up, running and growing a business. "The Transformational Entrepreneur: Igniting The Mind, Heart, & Spirit For Breakthrough Business Success", by Terry Murray, takes a different approach.
[Review] Engagement Marketing
"Engagement Marketing: How Small Business Wins in a Socially Connected World" by Gail Goodman argues that delivering a 'WOW!' experience to the customer should always come first in any social media marketing effort.
[Review] The Compound Effect
The book "The Compound Effect" is based around a very simple principle: that little, everyday decisions have, in the long run, very significant impact on your life.