Professionalisms
Your Greatest Networking Weapon? Your Business Card.
So the networking event's over, you're stumbling back half-drunk from all that free booze, and you're half-cursing your arse luck over that pretty agency chick whose number you didn't quite manage to get.
A Guide To Exchanging Business Cards in Asia
Asian business etiquette can be very confusing to those who are not familiar with the inhabitants from this part of the world. Here’s a general guide when exchanging business cards with Asians.
Marketing Lessons From Obama’s Online Campaign
Thanks to the team at ad:tech and Upstream Asia, I had the opportunity to have a quick chat with Scott Goodstein who stopped by Singapore for the recent ad:tech Singapore.
Thoughts On Social Media After BlogOut ’09
I was invited to participate in a discussion panel on "Social Media in Business (Case Studies)" at the recent BlogOut '09.
Desperately Seeking Sponsorships – A “How-To” Guide
I get a lot of sponsorship requests at work.
The ones I receive run the whole gamut from being absolutely atrocious to bloody brilliant,...
Entrepreneurs: Think Beyond Product Or Service
Remember this? The Razr made Motorola, but could also break it.
I've received quite a few questions from readers about their entrepreneurial ideas and...
Content And FaceBook Groups
Note to marketers:
Creating a FaceBook group is the easy part.
Inviting people to join the group is not too difficult either (especially if there's a...
Always Carry Business Cards
I made a great boo-boo during a recent networking session - I didn't bring my business cards.
Suffice to say I was crippled without them while...
Twitter – The Potential For Marketers
I didn't used to like Twitter. After all, who could be interested in using the micro-blogging service (except for egomaniacs who think...
Working Social Networking – LinkedIn For Entrepreneurs
If you think that the social networking space revolves only MySpace, FaceBook, Multiply and Friendster, you're dead wrong - especially if you're an owner...
When Silence Is Not Golden
PR Tip:
When pressed for an answer by the media in the face of negative publicity, a "No Comment" is as good as "We're guilty".
Here's an example.
Prima Deli Faces PR Nightmare
Singapore saw one of its most serious food poisoning cases this year in when some 109 Singaporeans fell seriously ill recently after eating salmonella-laced chocolate cakes...
A Name By Any Other Name
I pointed out in a previous post the importance of naming things properly.
This sign was spotted in San Francisco:
Oh the name could be totally intended to...
Misguided Selling Can Affect Reputation
What happens when your sales person overpromises to a customer, and you find that you are unable to deliver?
I have a situation in which a sales...
Small Business But Mighty In Service
Usually I rant and rave about poor customer service (such as the one against a particular local bank), but I'd like to share about extraordinary...
Public Relations: Going It Alone
I recently gave some pointers on what small businesses should consider when looking for a public relations agency.
Earlier this week, Guy Kawasaki posted on his...
Public Relations and the Small Business
During the course of my work, I've been regularly approached by small business owners and starting entrepreneurs who are interested in public relations to help...
Your Proper Business Plan
Putting together a proper business plan is the most important for all new business owners, says Jeffrey Paine. And he should know - the private...