Professionalisms
The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing
It’s easy to see why companies are seduced by the buying potential of Facebook’s one billion users. Unfortunately, many try to market to them (and those on similar sites) using old-school tools and tactics that are inherently unsuited to social media. Bill Lee, author of The Hidden Wealth of Customers, describes a better approach.
5 Tips For Recruiting World-Class Talent
Now that you’ve acquired funding and gotten that startup off the ground, it’s time to staff your business with the best of the best. To ensure that your business attracts only qualified applicants, use these tips.
3 Reasons To Reconsider Pre-packing Your Company
Prepack administration is an insolvency process. It is used by insolvency practitioners to sell the assets and business of an insolvent company as soon as it enters administration. Eamonn Wall, managing director of Robson Scott Associates shares a few potential reasons why you should reconsider pre-packing your company when that happens.
10 Things You Need to Know (Now!) About Successful Networking
Many people spend a lot of time and energy trying to make effective business connections, only to find that their networking is not working. Vickie Milazzo shares her insight on how to build meaningful relationships with the right people.
8 Scientific Steps For Hiring The Best Salesperson
CEO of Peak Sales Recruiting Eliot Burdett explains that a scientific approach is essential and why going with gut instinct is a recipe for disaster.
Six Big Problems You’ll Solve When You Apply Design Thinking To Your Learning And Development
CLOs and other learning and development professionals have long wrestled with problems that keep them off balance — and that (not coincidentally) keep their organizations from thriving. Patti and Jack Phillips of the ROI Institute say design thinking holds the solution to all of them.
How Video Conferencing Can Take Your Business To The Next Level
As your business grows, the need for video conferencing across multiple sites becomes essential. Having the right solution in place can help take your business to new highs and keep a healthy spirit of collaboration alive and well. Nicole Swartwout, partner at CallTeks shares a few ways your business can make the most of the benefits of video conferencing without burning out your IT department.
5 Ways To Build Your Brand Organically
To grow your brand organically, you have to literally plant your seeds, nurture them, and watch the seeds grow. Kevin Stimpson, CEO of Strive & Grind shares 5 steps to help you get there.
How to Evaluate Your Leadership Style
How do you rate yourself as a leader, asks Ken Blanchard, co-author of "Great Leaders Grow: Becoming a Leader for Life".
Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars
Sponsored poolfunding brings competitors together to share in both advertising spend and exposure by pooling their advertising investments to multiply their exposure, build substantial brand recognition, and generate solid business leads. Angela Stringfellow, Startup Advisor for 25K Startups, explains more.
Five Powerful Tools For Tough Negotiations
Whether you’re trying to work out the terms of a sale, a contract or a job, preparing yourself for the hardball tactics employed by opposing sides can help you avoid an impasse and bring a good deal safely home. Prof. Deepak Malhotra, author of the bestselling book "Negotiating the Impossible" shares 5 ways to avoid the hardballs (or make a hit when they’re hurled).
4 Ways To Create A Workplace Environment That Breeds Greatness
Adam Witty's goal is to always hire smart people, and to create a working environment that breeds greatness in them. He shares a few tactics he uses.
“What the Heck Is Wrong With My Leadership?”
Former executive vice president of Tieto and co-author of "No Fear: Business Leadership for the Digital Age" Pekka A. Viljakainen shares his personal leadership nightmare and how he overcame it.
Dot.com-ing Your Business: Eight Elements Of A Successful Online Marketing Plan
Many small business owners know that they should develop an online presence, but they’re unsure of what to do and where to start. Annie Tsai breaks this process down into eight understandable — and doable — elements.
The Learning Curve: Your Company’s Only Sustainable Competitive Advantage And How To Develop It
Old-school competitive advantages that depend on all-knowing leaders and better mousetraps are dead. In today’s competitive, rapidly evolving global marketplace, says Professor Edward D. Hess, the only way to develop and sustain a competitive advantage is to create a “learning organization.” Here, Hess explains what that means and shares four key points to keep in mind as your company makes the transition.
Shrewd Ideas For Effective Web Design
Effective web design can make or break your company’s efforts to find new customers. Consider investing in web design to increase sales for your business. Here's some advice.
Sales Survival Tactics For Struggling Companies
Closing deals and increasing sales can be challenging in the best of times, but with the ongoing recession, it's even tougher for sales reps to hit their goals. David Mattson, CEO of Sandler Training, offers five sales survival tactics for struggling companies.
How To Use Power Questions To Turn Your Office Holiday Party Into A Career-Boosting...
Talk too much about yourself or have too many cocktails, and the office holiday party can turn into a missed opportunity if not a disaster. It doesn’t have to be that way, says Andrew Sobel. Go in armed with a few power questions, and you can leave the party having created and strengthened key relationships.
Seven Lessons The Business World Can Learn from The Downfall Of Lance Armstrong
Teams are more than the sum of their parts. Yet when the “dark side” is allowed to flourish — as in the case of Lance Armstrong — great harm can result. Here, bestselling author Bruce Piasecki explains how to make sure your team is working from a positive place and focused on the good of all.
Primal Teams: Defying The Modern Myths Of Business Leadership
The practices of most teams contradict basic human nature. There’s a better way. It is better to build teams that nurture the human spirit and thereby spark the sharpness and creativity that lead to unprecedented levels of performance, says Jackie Barretta, author of “Primal Teams” . She shares some of the ways primal teams literally defy the myths of modern business.
Using Competency Based Interviewing To Build Your Strongest Team
Start-up organizations that have neither the time nor the resources to deal with high turnover or alienating customers by hiring the wrong employee are increasingly turning to competency-based behavioral interviewing techniques, says business consultant Andrew Armstrong.
Forget The ‘Likes’ – How To Market Effectively Using Today’s Facebook
Jonathan Sellers, social media strategist at EMSI Public Relations offers small businesses 3 ways to benefit from paid ads and boosted posts on Facebook.
Tips On Choosing A Control Panel For Your Web Hosting Environment
While pricing is not the only factor that is considered for choosing a right control panel, Greg Rockwood, the community and PR manager at Softsys Hosting, suggests looking at a few important aspects to consider while choosing the right panel which helps you in mitigating your hosting management.
6 Reasons Diversifying Offshore Is An Urgent Agenda In Today’s Uncertain World
Moving assets offshore isn't a new idea. If you have wealth to protect, moving assets offshore is the best way to build an ironclad defense. However, you're advised to set up an offshore entity to do so. Lief Simon, editor of the Offshore Living Letter, explains.
Grace Under Fire: How To Manage Yourself During Stressful, Busy Times
Workplace stress is a reality, says Quint Studer. But how leaders manage themselves in the middle of the storm is everything. These insights can help leaders — from CEOs to middle managers — successfully navigate the stressors of the modern work environment.
Seven Big Rules To Follow When Firing A Client
Firing a client is one of the most difficult decisions a business owner will ever make. So, how do you do it properly? Michael Houlihan and Bonnie Harvey, authors of “The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People“ and “The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestseller“ shares seven rules to follow when firing a client.
Business Liability 101: What You Need To Understand About Risk And Your Business
Business liability and risk apply to each and every business in each and every avenue. As for those risks you and your business will be liable for, Ryan Hanley, Vice President of Marketing at TrustedChoice.com looks at three big exposures to consider.
[ADV] Top 5 Ways Social Media Has Changed PR
The power of social media has given public relations specialists and journalists a myriad of choice when deciding how to connect with their target audience.
The Simplicity Cure: Why True Employee Engagement Lies In The Little Things
We all know that employee disengagement can have a devastating impact on companies’ bottom lines. What’s not so obvious is the solution. Here, Todd Patkin shares eight simple and inexpensive ways to transform your organization’s environment. (And yes, they really work.)
How To Use Video Content To Boost Your Marketing
Video content is in demand and the rising amount of videos viewed by people every day means that this type of content is becoming an ever increasing effective tool to stand out in search engines, engage social audiences, and sell products and services, says Markus Wilson, co-founder of Phink TV.