Professionalisms
Entrepreneurs Need To Protect Their Business, But Where Should They Start?
Entrepreneurs know they need business insurance - but figuring out which kinds can be pretty confusing. Maxime Rieman, Director of Online Channel Product Marketing at CoverWallet shares some key coverage types to consider as you establish and grow your new venture.
How To Win Tenders As An Entrepreneur
A proposal document is an important statement about your company and the services or products you provide that can help you win tenders. Mark Protheroe, founder of The Bid Team shares what's important to have in one.
The Importance Of Setting Realistic Marketing Goals And Measuring Success
Too many young upstarts have been taught to nurture unrealistic goals and so few understand how to accurately measure their marketing ROI.
Vintage Selling Tactics: 6 Ways To Up Your Sales To Baby Boomers
Selling to baby boomers work very differently from selling to Gen X-ers, says Ron Volper, Ph.D., author of "Up Your Sales in a Down Market".
Ten Ways To Keep Cash Flow Problems From Putting You Out Of Business
Cash flows pose an unending challenge to business owners and managers, says Tage C. Tracy and John A. Tracy, authors of "Cash Flow For Dummies®". Read on to learn what you can do to make 2012 the year of the cash flow reboot for your business.
3 Strategies To Increase The Value Of Your Financial Legacy
After a lifetime of accumulating money, it’s common to start thinking about your legacy and what you want to leave to your children, grandchildren or a favorite charitable cause. There are plenty of options people can consider that will allow them to leverage those gifts so that the person or organization receiving them gets the maximum amount possible, shares Rich M. Groff II of TheMoneyMD.com.
Seven Lessons The Business World Can Learn from The Downfall Of Lance Armstrong
Teams are more than the sum of their parts. Yet when the “dark side” is allowed to flourish — as in the case of Lance Armstrong — great harm can result. Here, bestselling author Bruce Piasecki explains how to make sure your team is working from a positive place and focused on the good of all.
5 Traits Today’s Leaders Need To Revolutionize Their Management Style
Over the years Oleg Konovalov learned numerous lessons about what separates extraordinary leaders from the ordinary. The author of "Leaderology" shares five of the traits true leaders possess.
Build Your Brand On A Budget
So, you’re just starting out with your business and you don’t have much money to spend on marketing your brand. Founder of MediaBombshell.com Ellie Scarborough offers ideas on how you can use video on your site, in your blog and on social media.
Balancing Fun And Education In Gamified Learning: How To Ensure Gamified Cybersecurity Training Remains...
Gamification has the potential to reshape cybersecurity training. But to optimize the impact of gamified learning, companies must adopt an approach that balances fun and education.
10 Reasons Your Facebook Ads Aren’t Working
If you’re using Facebook for your business, you may have noticed that your marketing attempts aren’t performing to the level you’d originally hoped. Here are 10 reasons why that might be the case.
The Lender Perspective On Your Business Loan
In the current economic climate, getting the right business loan isn’t easy. Carl Faulds, managing director of Cashsolv shares the factors that banks consider when you make your application.
How to Evaluate Your Leadership Style
How do you rate yourself as a leader, asks Ken Blanchard, co-author of "Great Leaders Grow: Becoming a Leader for Life".
By All Accounts: Eleven Essential Bookkeeping Accounts For Any Small Business Owner
Detailed bookkeeping is essential to the success of every small business, and even more essential for small business owners is understanding what your books tell you about your business. Author of Bookkeeping Kit For Dummies® Lita Epstein provides an overview of what accounts are necessary for your business.
5 Crucial Things You Need To Know About Self-Employment Tax
Self-employment tax is a mystery to most new small business owners, says Steven Aldrich of online accounting service Outright.But it needn't be - he offers a few tips on self-employment tax for small businesses.
The Apparent Benefits Of Taking Your Business Online
The rapid rise of sites like eBay and Amazon have knocked down traditional sellers, but this is not just limited to ecommerce sites, other small to medium sized companies have also successfully established their online presence to fruition. Simon Horton, founder of ShopIntegrator.com, outlines a few reasons why your business should have online roots.
Friends In Remote Places – Nurturing Relationships With Unlikely Suppliers
Ever tried starting a business that is almost entirely reliant on individuals without access to phone or email, who are based in remote villages on the other side of the world? Rob Arnott, founder of Okapi Home, a UK-based homeware brand sourcing all its products from small-scale businesses in East and Southern Africa, offers his advice.
Four Common Fears About Employee Feedback (And How To Overcome Them)
It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. Tom Silk, Executive Vice President of WorkStride shares some common fears that keep managers from asking for employees’ opinions and how to overcome them.
Segmentation Is Killing Your Brand: Five Reasons To Find Your Unicorn Customer
Segmentation is a fine marketing tactic but it can work against a brand by diluting the brand identity, argues Deb Gabor, author of "Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything".
How To Have A Future-Proof Mobile Strategy For Your Business
But in a rapidly transforming technology space, how do you ensure that your business’s mobile strategy stay relevant not just today but also a couple of years from now? Vishal Gumber, founder of Appsquare, shares ideas for a future-proof mobile strategy.
Business Liability 101: What You Need To Understand About Risk And Your Business
Business liability and risk apply to each and every business in each and every avenue. As for those risks you and your business will be liable for, Ryan Hanley, Vice President of Marketing at TrustedChoice.com looks at three big exposures to consider.
Getting Your Remote Team To Work Effectively
Remote working is a full-time job that requires concentration. As a boss, it is your responsibility to ensure your virtual teams work effectively and are productive.
5 Tips To Making The Most Out Of Your Small Business Saturday
On Saturday November 24th, Small Business Saturday will be making its yearly (since 2010) return in an effort to help drive shoppers to local storefronts and merchants across the United States. Deborah Sweeney, CEO of MyCorporation, offers some tips to rally your community together and prove that shopping small is big for business.
Sales Survival Tactics For Struggling Companies
Closing deals and increasing sales can be challenging in the best of times, but with the ongoing recession, it's even tougher for sales reps to hit their goals. David Mattson, CEO of Sandler Training, offers five sales survival tactics for struggling companies.
Eight Ways To Be A Better Customer — And Get Better Service In Return
Customers wait on hold for an eternity. Complaints go unanswered. Smiles and a little extra help seem like too much to ask for these days. If you think customer service has taken a nosedive, you’re right, says Ron Kaufman — but there’s a lot you can do to change that. Read on for his tips for being a better customer.
Using The Language Of Genuine Engagement In A B2B Social Media Setting
Redefining the social space as a place for B2B brand storytelling can create more authentic long-term engagements with customers.
How To Be A Dog Of A Leader… In A Good Way
The old adage of ‘one bad apple makes the whole bunch go bad’ really does apply when it comes to work culture, says Dr. Warren Harmer, author of "Business Planning for Small Business".
Branding Yourself – 5 Ways To Lead The Pack
You can become the leader in your niche, but it needs branding consistency.
Marketing Strategies In A World Of Opt-Outs
A forced shift away from cookie-based tracking in digital media campaigns where consumers can opt out requires new strategies in this “cookieless” future.
Reznick Group: Top Ten Ways To Succeed In An Uncertain Economy
Leading accounting firm Reznick Group’s Growth Markets Practice offers some pragmatic tips to growth-oriented companies.