If you’re using Facebook for your business, you may have noticed that your marketing attempts aren’t performing to the level you’d originally hoped. There are several reasons why this might be the case. Take a look at our list, and see if any of these applies to you – 10 reasons your Facebook ads aren’t working:
1. They’re boring.
This is a social media death sentence. Remember, you are vying for the attention of an audience that has all sorts of built-in distractions online, Facebook specifically. You need ads that grab their attention and keep it; otherwise you’re wasting your time.
2. Not using an effective image in your ads.
Instead of using a logo or stock image, create a custom image that tells readers not only what you do, but how you can benefit them, and why they should choose you. Readers need to be able to understand immediately the benefit of your company.
3. You haven’t adequately tested the market.
Don’t settle on a specific ad or campaign strategy without testing several first. Get a feel for what works and what doesn’t before landing on one choice.
4. Selecting the wrong interest group(s) is another common error in advertising.
You may just not be targeting the right market for your business. The first thing you need to do is determine who your market is, and which people are most passionate about, and interested in, the service you offer. It will end up being a waste of time and money if you attempt to advertise to the wrong audience.
5. Ineffective copy or text.
Be unique and be compelling. Make your point clearly so that the ad inspires a closer look. Small ads don’t allow for a long spiel, and most users don’t have the time for it. Get to the point quickly and effectively.
6. You aren’t conveying value to your readers.
Effective ads tell the reader exactly how the product or service will solve their problems. That’s the bottom line for your market – what’s in it for them, and how can you deliver it?
7. You need to establish a dollar value for ‘likes’ and ‘friends’.
In other words, if your campaign is built around brand awareness, you need to know how many real dollars in profit those ‘likes’ will translate to; otherwise you may be spending more on advertising than you are gaining from it.
8. Placing sales ahead of relationships.
Your page should be most inviting to casual visitors and those people with whom you have core values and/or interests in common. You want to get them comfortable with you and give them time to kick their shoes off before trying to sell them a foot massager.
9. Not taking best advantage of the social element.
Remember you are using a social medium, and as such whatever advertising you do needs to be interactive, not static or one-way. When you have visitors come by and ‘like’ your page, see to it that you follow up with personal interaction of some sort.
10. It is a social networking site, after all.
Though it is possible to promote your business on Facebook very successfully, it’s important to understand that the Facebook model boils down to social interaction. Anything that detracts from that will likely not bring the results you’re looking for.
This post was first published in Longhorn Leads.