Professionalisms
Top 40 Tips To Prevent Business & Personal Fraud
Fraud and identity theft is a constant concern for both individuals and businesses. Ernie Rossi, Audit Partner at Sensiba San Filippo shares some practical tips to help keep business owners and individuals alert, prepared and guarded against fraud.
Five Mistakes Leaders Unknowingly Make That Scare Employees To Death
Without even realizing it, most leaders do and say things that send employees into their “Critter State” where every decision they make is driven by fear. Christine Comaford reveals some of the subtle, yet damaging mistakes we make — and how to fix them.
Seven Interview Tips To Make Sure You’re Hiring A Grad Who Plays Well With...
The job market is flooded with brilliant, high-performing new grads. Unfortunately, says Bruce Piasecki, growing up in an era that celebrates the individual (think Facebook and Twitter) doesn’t tend to make one a coachable, loyal team player—and that’s the kind of employee your company needs the most. Here’s how to find him or her.
Divide And Conquer: Seven Good Reasons To Segment Your Customers
By grouping your customers into segments that share certain characteristics, you'll not only gain a better understanding of current customer demographics; you'll also discover hitherto-untapped opportunities for better marketing and product development, says Jeff Sauro, author of "Customer Analytics For Dummies". He gives seven reasons why.
Four Common Fears About Employee Feedback (And How To Overcome Them)
It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. Tom Silk, Executive Vice President of WorkStride shares some common fears that keep managers from asking for employees’ opinions and how to overcome them.
Tips For Finding The Right Candidate For Your Company
Finding the right kind of employee might seem challenging at first, but there are of course a few things that can help make this process easier.
New To The SEO Game? Here’s Where To Start.
Increasing your Google rank and showing up in searches is a top priority for any business owner. Learn to increase your SEO now.
8 Things You Should Never Do At The Office
In the workplace, there are many things you will do right. But suck it up and recognize: there are many, many things that you will do wrong. Check out these eight things you should never do at the office.
Four Tips For Retaining And Motivating Your Staff
Jason O’Brien, Chief Operating Officer of TollFreeForwarding.com shares five easy ways you can influence your business’ culture and create a place where employees want to stay.
How To Avoid Outsourcing Nightmares
by Tesma Gwee, Senior Marketing Manager at ZomWork
Like many of us, you're probably managing several projects at once (some of them could be your...
Ten Phrases That Should Be Banned From The Workplace Forever
Are there words and phrases that should be avoided at all costs? Yes indeed! Here are the top ten phrases to stop using in the workplace, according to Darlene Price, author of "Well Said!: Presentations and Conversations That Get Results".
Is Employee Cynicism Killing Your Culture? Ten Strategic Ways To Re-Configure It Around Trust.
Hipness, snark, and cynicism are hallmarks of modern culture. But what about your company’s culture? Forbes publisher Rich Karlgaard says employee cynicism is a red flag signaling a serious dearth of trust — and explains what you can do to fix it.
Brand Identity – 5 Basic Steps You Need To Cover
Your brand identity is one of the most important assets of your small business. This guide above lays out the 5 key steps for creating a brand identity your ideal customers will come back to again and again.
Seven Power Questions to Help You Become a Bankable Star
Hollywood’s biggest stars mean blockbuster movies and big bucks for movie executives, and that’s why these stars are in such high demand. Is this how prospective clients in your market view you or your company? If not, Andrew Sobel has a
few tips to help you become the “Bankable Star” of your industry.
13 Habits That May Be Sabotaging Your Career
Some of your bad habits may actually be sabotaging your career. Whether it’s office gossip or playing around on Facebook, it’s time to kick these bad habits to the curb. Read on, and discover which bad work habits may be getting in the way of your next promotion.
5 Tips For Fair Business Deals
How do you make fair business deals? Here are some proven techniques that could give you the edge you need.
5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014
Wishing for a merry and bright 2014 holiday sales season? Start now. Matt Anderson, Chief Digital Officer of hibu shares a quick guide to making sure your store is holiday-ready in 2014.
6 Key Trends Shaping This Year’s Mobile Holiday Shopping Season
The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before. Ajay Kapur, CEO and Founder of Moovweb highlights six key mobile holiday shopping trends he's seeing take shape for 2015.
3 Critical Questions To Consider Before Hiring Your First Salesperson
When you are a young company the choice of whom to hire as your first salesperson and when to hire them is critical, says Jonathan Whistman, author of "The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team".
Twelve Not-So-Obvious Tips To Help Small Business Owners Prosper
Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tactics — all centered on putting clients first — that will help your company to succeed.
Eight Tips to Help Small Businesses Get Serious About Reaching Connected Consumers
Annie Tsai, author of "The Small Business Online Marketing Handbook", explains why all small businesses need to create a thoughtfully crafted online presence and offers eight strategies to help them get started.
Is Your Customer Communication Up to Par?
There is a need to communicate with clients, suppliers, partners, investors and most importantly customers. Customer communication is often overlooked in business. If you are looking for a way to increase communication with your customers, you need to know how to communicate.
Ten Critical Steps To Achieving Magnetic Leadership
Dianne Durkin, author of "The Power of Magnetic Leadership", offers ten top actions I recommend to people seeking to improve their success as a leader.
Small Business Marketing – New Strategies to Get Noticed
The growth of social media and online platforms makes it possible for even the smallest company to get its message out, delivering a big punch for little pain, says Nancy Gerstein, CEO of Creative Marketing Associates.
User Experience Is The Only Experience That Matters
A quality user experience is at the core of any good product, yet it so often falls by the wayside as developers continue adding unnecessary bells and whistles, weighing down the product with features that no one asked for, says Q Manning, CEO of Rocksauce Studios.
How To Choose An M&A Advisor When You’re Selling Your ‘Baby’
When reviewing potential M&A advisors, consider their background and approach to deal making. Larry Fontillas, managing director of the Americas for ansarada shares four areas to look at in your assessment that can help you to determine if a particular advisor is right for your deal.
Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing
Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan.
The Art Of Storytelling In Business: Captivating Your Audience
At its core, storytelling in business is about weaving a compelling narrative around your products, services, and brand identity.
Navigating Legal Challenges: A Startup’s Guide To Early-Stage Legal Hurdles
In the dynamic world of startups, ignorance of the law is not bliss — it's a perilous pitfall. Navigating legal challenges is key to startup survival.
Leadership & Little White Lies: How Those Seemingly Harmless Fibs And Half-Truths Can Hurt...
Every leader tells a white lie every now and then, right? Perhaps—but that doesn’t make it okay. Author of How to Run Your Business by THE BOOK, Dave Anderson, says that white lies can do serious damage to your reputation and can lead to much bigger issues down the road.