Professionalisms
Want The Best Business Card Ever? Write A Book
Whenever someone asks Marsha Friedman for advice on the best way to promote their business or themselves, her answer is always the same: Write a book.
SEO Suggestions For Budget-Conscious Businesses
One area a small business owner can look into for marketing is search engine optimization, which does not need to be expensive in terms of marketing investment. David Nance shares why.
Seven Power Questions to Help You Become a Bankable Star
Hollywood’s biggest stars mean blockbuster movies and big bucks for movie executives, and that’s why these stars are in such high demand. Is this how prospective clients in your market view you or your company? If not, Andrew Sobel has a
few tips to help you become the “Bankable Star” of your industry.
10 Biggest Myths About Employee Motivation
Managers ignore employees' motivation at their own peril. Here are the 10 most commonly-believed myths about rallying the troops.
The “Grow or Die” Lie: Why Everything You Think You Know About Business Growth...
For decades entrepreneurs have been boldly following what they think they know about business growth. And for decades, they’ve folded under the pressures of improperly managed growth. Professor Ed Hess debunks some popular myths about growth and provides proven truths to help entrepreneurs grow their businesses successfully.
Build Your Brand On A Budget
So, you’re just starting out with your business and you don’t have much money to spend on marketing your brand. Founder of MediaBombshell.com Ellie Scarborough offers ideas on how you can use video on your site, in your blog and on social media.
Using Facebook For Small Business
Kirby Koo, Manager of Small and Medium Business Growth at Facebook gives us some top tips that will help you get the most out of your business’ Facebook Page.
14 Fascinating Theories From Leadership Studies
There are dozens of fascinating theories from the field of leadership studies that can help you become a better leader or at the very least offer insights into the reasons why we act the way we do when leading or being led. Here are 14 of the biggest and best theories.
5 Truths Of Competing With Big Box Stores
Many independent retailers despair when faced with superstores taking chunks of their market; meanwhile those determined to stay and willing to adapt find ways to coexist and thrive. Here are five retail truths local retailers can employ in competing against big box stores.
Taming The Apps Explosion With Data Center Convergence
With data increasing at this monumental rate, the adoption of new applications has become a double-edged sword for many organizations, says Joe Ong, managing director of Hitachi Data Systems Singapore.
Four Ways To Create A Positive Team Culture
J. Clint Anderson Ph.D., founder and president of J. Clint Anderson Company shares four steps to help a leader create a positive team culture in their organization.
Nine Power Questions To Help You Stand Up To Discount Pressure
Andrew Sobel explains how to respond when a customer hits you with the dreaded “D” word: “We like your proposal, but we need a discount!”
How To Build A Better Mousetrap With Social Media
Marsha Friedman, author of "Celebritize Yourself", says that anyone can integrate publicity and social media into their business.
By All Accounts: Eleven Essential Bookkeeping Accounts For Any Small Business Owner
Detailed bookkeeping is essential to the success of every small business, and even more essential for small business owners is understanding what your books tell you about your business. Author of Bookkeeping Kit For Dummies® Lita Epstein provides an overview of what accounts are necessary for your business.
4 Time Saving Tips For Internet Marketing Entrepreneurs
Internet marketers want to reach the last state as quickly as possible so that they can start earning money. Before they can improve their time management skills they must first understand every step of the process, says Sam Mauzy.
Stop Wasting Time In Meetings!
Author of "Wheel$pin: The Agile Executive's Manifesto" Mike Richardson offers various tips for meetings that get things done.
Do Businesses Know What Their Customers Want? Research Shows 90% Do Not.
What customers value most changes constantly, and the businesses who become relevant by addressing what customers really value at any given time will be the first ones out of the recession, says Jaynie L. Smith, CEO of marketing consultancy firm Smart Advantage, Inc. and author of the book "Relevant Selling".
Breaking Into Mobile Commerce
Jessica Sanders of Chonies tells small business owners that whether they sell high fashion products or gourmet food, mobile commerce should be on their checklist of goals for 2012
Clear Writing: It’s All About The Reader.
Authors of "Listen. Write. Present.: The Elements for Communicating Science and Technology" Stephanie Roberson Barnard and Deborah St James says there is economic value in honing a basic skill like writing.
Twelve Things Experienced Employees Know That Make Life So Much Better
Being a great employee isn’t just about doing the work. It’s about doing the work and navigating the minefield of leader, coworker, and customer needs.
The Seven Considerations For Securing Repeat Customers
Richard Shapiro, founder and president of The Center For Client Retention and author of “The Welcomer Edge: Unlocking the Secrets to Repeat Business", explains how businesses can improve their customer service - and boost their profits - by implementing "The Seven Considerations For Securing Repeat Customers".
What Makes an Exceptional Leader? A Comparison of Historic Antarctic Expedition Commanders.
The polar adventures of Shackleton, Scott, and Amundsen provide fundamental leadership lessons for any leader. Dennis N.T. Perkins, author of "Leading at the Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition" explains some of these.
How Does Your Brand Look To The Public?
Joe Thomas, founder and owner of Left Brain Digital, offers five steps to keep your brand from looking like a homeless street vendor with a card table full of old newspapers.
Five Ways To Know When You’re Done With What You’re Doing
If you often feel like you’ve barely skimmed the surface of what you should have accomplished on a given work day, Jason Womack has a secret for you - when you learn to “know when you’re done” with projects, tasks, and everything the work day throws at you, you’ll free up a lot more time to focus on those things that truly matter.
50 Blogs That Will Make You A Better Manager
While you may be a great manager now, these 50 blogs offer a look into great ideas for growing and improving in your role as a manager, creating a better workplace and getting more results from the people you manage.
The Importance Of Measurement In Marketing
President of Marketing AdvantEdge, Katleen Richardson, believes marketers need to assess their marketing goals and see if their measurement tools, ahem, measure up.
5 Tips To Help Your Team Be More Creative
In today's challenging economic times, creative thinking is more valuable than ever. Here are five tips from co-author of "Great Leaders Grow: Becoming a Leader for Life" Mark Miller to help your team be more creative.
How Seven Simple Words Can Save A Business Conversation Gone Wrong
When that meeting or conversation gets off to a rocky start — whether tense words are exchanged or you just don’t seem to be connecting — it’s time to push the reset button. Andrew Sobel, author of Power Questions, reveals the phrase that can turn it all around.
10 Things You Need to Know (Now!) About Successful Networking
Many people spend a lot of time and energy trying to make effective business connections, only to find that their networking is not working. Vickie Milazzo shares her insight on how to build meaningful relationships with the right people.
Are You Committing the Seven Deadly Sins of Business Transformation?
Clue #1 that the answer is yes: workplace full of people who struggle to get through the day. “Cause evangelist” Mohan Nair says that in order to survive in a world where markets are transforming rapidly, your company itself must transform. That means avoiding some common (and often deadly) sins.