This isn’t your father’s customer base. It takes more than tweaks to meet their needs; it takes a complete overhaul. Howard Tiersky, author of the new book Winning Digital Customers, lays out six big reasons why you need to transform — starting yesterday.
Scott Greenberg, author of "The Wealthy Franchisee" shares three essential components in ensuring the success of your franchise business.
As a corporation looking to weather the storm, or as a successful startup hoping to gain longstanding market traction, consider your entry-level hiring practices, your early stage training, and the investments you make in building your team from the ground up.
Engagement marketing may produce various advantages for businesses, including improved brand loyalty, enhanced opportunities to capture interests, and being able to gather relevant data.
Launching and maintaining a lifestyle blog is an efficient avenue for promoting your insight to a vast audience. If you’re ready to start your own lifestyle blog, Stephanie Fatta of BeautyBrite.com shares the main fundamentals to keep in mind.
Changing the way we use language can be difficult, but inclusive language really can create a more inclusive workplace. Here are some words not to use at the workplace.
Have you ever thought about working for a digital marketing firm? Digital marketing is a great field for professionals who enjoy doing something different every day while utilizing both their brains' analytical and creative sides.
When life is chaotic and precarious, leaders must be calm, positive, and perpetually open to hearing and acting on the best ideas. Ed Hess offers some tips for achieving a far more impactful and influential way of leading.
Today’s customer is “digitally driven.” So, if your brand is going to thrive, digital must be at the core of what you do. Howard Tiersky shares five steps to set you on the path to adapting to meet your customers’ modern needs and stay relevant in the Digital Age.
Aligning leadership qualities with Aesopian metaphors leads to interesting insights and helps identify areas of focus for growth and improvement. Jan-Benedict Steenkamp, author of "Time to Lead: Lessons for Today's Leaders from Bold Decisions that Changed History" explains.
Change that disrupts the economy is nothing new – with or without a pandemic. Juan Riboldi, president of Ascent Advisor shares some ways businesses can meet the changes caused by COVID-19 head on.
A new challenge has bloomed for founders and managers in the Covid-19 era –how do they set key performance indicators (KPIs) for the years ahead? Manni Sidhu and William Gilchrist share their thoughts.
Toxic workplaces sometimes start at the top. Difficult, abrasive leaders can create a culture of tension, fear, and abusive behavior at every organizational level, says Dr. Katrina Burrus.
In order for short-term rental hosts and property managers to best position themselves to thrive amid an ever-changing backdrop, they must respond quickly to the changing market conditions. Pamela Knudsen highlights five particular areas to address.
This holiday season will be totally dominated and led by e-commerce stores. To prepare your online store for the holiday season during COVID-19, you’d best get started now.
When looking to acquire more customers and ultimately increase sales, a well optimized website is the best course of action for any business to take.
Ed Hess explains why courage must be part of your organization’s culture. Here are nine indicators that courage is alive and well in your workplace… and six red flags that fear might be preventing your employees from doing their best work.
Life coaches help their customers reach different life goals, ranging from career-oriented objectives to building meaningful relationships. Acquiring the help of a reliable and certified wellness professional can help you achieve your various life goals.
It is important to reinforce a culture of enjoying learning and growing. James Van of SoloLearn shares a few tips that will help your company grow a culture of learning, curiosity, and strategic learning initiatives.
A leader’s primary role is to coach and to create an environment that perpetually develops new leaders. Jennifer Mackin, ForbesBook author of "Leaders Deserve Better" shares some tips on how senior management can align business strategies with their people strategies and develop leaders in the process.
When writing a business case for payment automation, draw attention to the permanently simplified (and cheaper) workload that automated processes would bring, rather than focusing on the temporary unfamiliarity of your solution.
How do we make remote work last over time? How can we keep this from feeling like there’s no real connection or organic collaboration? Larry English, author of "Office Optional: How to Build a Connected Culture with Virtual Teams" shares his thoughts.
A strong online brand is vital for securing sales, but it also plays a critical role in fostering trust and connection in an age where face-to-face interactions are far from guaranteed. Shayne Tilley, Head of Marketing at 99designs shares some ideas to build a stronger digital brand.
As the pandemic continues, so do the job losses. If you’re a leader, you may find yourself having to lay people off or make “temporary” furloughs permanent. Award-winning author Deb Boelkes says how you do it matters — and she offers some guidelines on delivering the bad news with love.
Hiring a new remote team member? Take the time to get a more full and complete picture of someone’s work history, personality, strengths and weaknesses to determine who is the best match for your role.