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4 Key Online Features Businesses Should Have


In this present age, an online presence is essential for any business, regardless of the industry. The success of firms that embraced a digital approach earlier enticed other mortar-and-brick setups to consider this technological advancement. Therefore, almost all enterprises today have a company website. The online platform allows them a wider reach, hence more customers and higher productivity and profitability. 

That being so, succeeding in the online venture isn’t always as simple as it sounds. Competition on the world wide web is usually higher than offline. You have to keep in mind that on the internet, you’re rivaling the whole world. Also, you’ll be competing with giant companies, who’ve already captured a more significant number of customers in the market. 

Additionally, several operational processes could leave your company vulnerable to security threats like hacking, phishing, and others. Therefore, securing sensitive client and company information becomes critical. Make sure that you invest in securing your website, programs, or social media channels with the latest technologies and solutions to ensure that hackers can’t access any delicate information. For instance, you could hire information technology (IT) experts or outsource your IT tasks to efficient support companies. Additionally, you could also consider solutions such as the GoAnywhere SFTP server and many others available that could help enhance security. 

Factors That Promote Success For Online Businesses

There’s nothing as fulfilling as seeing your business prosper online. It makes all efforts worthwhile. However, you have to consider factors that help improve the users’ experience and increase engagement on your site for you to succeed. In addition, these aspects should also help you improve your market position, increase conversions, and boost website traffic as well. 

Some of the most efficient features include:

A User-Friendly Website.

Most customers prefer a website that’s easy to navigate. If they find it challenging to locate a particular service, product, or other information due to website complexity, they’ll leave your site and look for another less complicated one. 

One way to ease site navigation can be investing in menus that are well labeled. Also, make sure that the links that lead to a particular service or product aren’t too many. It’ll ensure that the user takes the least amount of time to locate something, which is what they prefer. It’s recommended that a customer should only navigate through a maximum of three links from the homepage to get to what they’re looking for. 

Additionally, ensure that the site has a search button. This feature will help your clients find a product faster. This can improve user interaction with the site, encourage more visits, and as a result, lead to increased conversions that promote profitability. To make the search box more interactive, you can consider query suggestions, an autocomplete function, provide recent searches, and also allow typographic errors.

Landing Pages.

A landing page is a unique page on your website that helps to transform visitors into leads. This page is considered an efficient marketing tool by most online businesses. Landing pages are designed to direct clients’ attention to certain content. They also persuade them via calls-to-action to provide personal details like an email to access the information. Considering this feature could help you attract more clients willing to purchase your products. In turn, this can translate into increased profits for your business.

Social Media Integration.

Social media is a significant part of people’s lives today. For businesses, social media channels can be efficient tools to promote your online presence. Integrating these channels into your site will boost clients’ experience by making the website more captivating and interactive. 

Ensure that your company is available on multiple social platforms to encourage a more significant following. Also, always put-up quality content to promote a positive image and to keep users engaged.

Enhanced Security.

The internet can present various security risks that can prevent the productivity of web-based activities. Cybersecurity threats are purposed to alter, obtain, delete, or damage data in a company’s website or internal system. Some of the attacks that can disrupt online processes today are spyware, hacking, malware, ransomware, and many others. 

These threats keep changing, and a solution that works today may not be effective in the future. It would therefore help to consider efficient cybersecurity practices that would secure your data from such threats.  


Having your business online can be quite advantageous for you. You stand a chance to outshine your competitors and gain more customers. However, this doesn’t come easy. Competition is higher online and security risks are ever-increasing. Thus, you have to make sure that you consider processes that will promote success for your business online. Some of the features you should invest in are landing pages, a user-friendly website, social media integration, and enhanced security.