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Social Media World Forum Asia, 22-23 September 2010, Singapore

Last year’s Social Networking Forum Asia event must have been so successful, it’s not only back this year but has a new name – Social Media World Forum (SMWF) Asia – to encompass more aspects of the social online space. Organized by Bristol-based events company Six Degrees, this two-day conference and exhibition dedicated to all things social media will take place in Singapore on 22nd and 23rd September this year.

The event will seek to examine and identify key Asian social media influencers and the major trends in the likes of China, Singapore and Indonesia. Leading Asian brands – such as P&G, Unilever, BMW, Fremantle Media, Toys R Us, Dell, MasterCard and Tiger Airways – will also take the opportunity to discuss and share the latest in social media marketing, social CRM, social search, community building and the role social media plays within their organizations. You can find the list of speakers here.

“Brands often struggle with social media and the danger is to view it as just another marketing channel. Many realize it’s a completely different approach to interacting with consumers, building communities, integrating social CRM strategies and more,” says Ian Johnson, managing director of Six Degrees.

“Much understanding still needs to be undertaken into consumer engagement, and the long term value social media can bring to brands.”

A key attraction of (SMWF) will be prominent social media thought leader Brian Solis, author of “Engage” and “Putting the Public Back in Public Relations” who will be speaking at the event.

You can register for the event here. Early bird discount ends on 22 August.

Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.

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