by Veronica Davis
When you own a small business, you want to make sure that you are utilizing all of the tools at your disposal to ensure your business is successful. There are key components to any business like accounting and HR, however, an important yet overlooked aspect is marketing. Marketing helps build your business’s brand awareness, increase visibility, and can improve sales.
Owning a business is a lot of work, and you are likely too busy to take on yet another task. If you are looking to start or expand your business’s marketing strategies, hiring an expert marketer to help you is extremely beneficial. A chief marketing officer, or CMO, can help your business grow by marketing knowledge and expertise that you and your other employees don’t have.
Whether you are looking to hire a part-time CMO or bring someone on full-time, here are some of the benefits hiring an expert marketer can provide your small business.
By marketing your business you are attracting customers to your social media pages and websites, so one of the most valuable aspects of marketing a small business is increasing your sales. When potential customers become interested in your social media or advertising, they are more likely to visit your website and check out what you are selling. However, marketing is not all about attracting new customers, it is also about encouraging more sales from your past customers.
When you have a good marketing strategy your brand becomes more memorable, and an increase in engagement with your website and social media can make it easier to find. You not only want customers to be satisfied with your products and services, but you also want them to tell their friends, and come back again.
Another important marketing strategy that can increase your sales is having the right customer service tactics. A marketing expert can help you determine what strategies would work best for your company.
Engagement with Customers
Marketing is a great way to engage with the customer base you already have, and attract new customers. Using social media to engage your customers will keep your business relevant, and create a relationship between your business and the people purchasing your products or services. With social media marketing, you are able to reach clients you never would have been able to reach before.
Using a CMO can help you tell your customers anything you want about the business directly, instead of waiting for them to visit your website. If you are making changes to your business, adding new products or services, having a sale, and more you will be able to use marketing to let current and potential customers know.
Build and Maintain Reputation
Especially when your small business is first starting out, it can be difficult to have your name heard against all of the other businesses out there. With a marketing expert on your team, you will have a chance to curate a reputation and image for your business that you have control of.
With today’s easily accessed plethora of information, consumers will head online to thoroughly research what they are going to purchase, so the reputation of your business is extremely important. Depending on the product or service your business sells, you could be up against big brands with longstanding reputations, and infiltrating your small business into the conversation can be difficult.
The right marketing strategies give you an opportunity to get your business’s name out there and start building a positive reputation for your brand. Consumers cannot speak highly of your business if they do not have an opportunity to try it, so a large part of building a positive reputation is marketing your products to new customers.
When it comes to social media marketing especially, the way your business engages with customers is very valuable. Consumers will feel better about purchasing from your small business when they feel there is a relationship between customers and the brand.
Provide Insights About Your Business
Sales and numbers are not the sole indicators of how well your business is doing, and a marketing expert can help you evaluate the success of your small business from a marketing standpoint. By determining what audiences are engaging with your business, marketers can help you make adjustments to your products and services that will benefit your customers.
Offer Marketing Skills and Experience
Lastly, but certainly not least, hiring a CMO will bring expertise and knowledge to your small business that you likely don’t have. You can market your business without an expert, however navigating the world of social media marketing while also running your own business can be challenging.
In addition, you may not have time to learn everything that is important about marketing, but an expert marketer will have the knowledge as well as experience to know what strategies will work best for your business. You don’t want to invest time and money trying to market your business, only to have chosen unreliable methods.
Marketing can grow your small business tremendously, so you want someone who knows what they’re doing.
Veronica Davis is a writer, blogger, and legal assistant operating out of the greater Philadelphia area.