by Axle Boris, founder and President of FenceFast Ltd
Starting a business is not easy, especially if it needs a huge budget. Most business startups don’t have the significant capital to do all necessary things such as setting up the company, getting permits, and especially marketing. We all know that marketing needs funding. Many businesses don’t have compelling marketing since leading ad agencies are expensive. However, due to the progress of technology, many different and proven techniques arise.
One of the most popular and most used is the SEO technique or also known as Search Engine Optimization. A business can easily be seen worldwide through SEO. If the company is under budget, internet marketing is the answer. In this article, we will discuss some techniques on how to work on your marketing under the budget.
The Challenge in Startups
Every new business faces the same fundamental challenge: getting people to know their brand and what they have to offer.
It’s not enough to make a great product or offer a service that everyone wants. If no one knows about your business, it may as well not even exist. The good news is that in today’s digital world, there are plenty of ways to spread the word about your business and let people know what you have to offer.
The trick is making sure that once people start searching for your company, they can easily find you. This is where SEO comes into the picture. By making sure that your website is optimized for search engines, you can drastically improve your chances of driving traffic to your store and converting visitors into customers.
Why SEO is Critical For Startups
SEO marketing for business startups and companies is the best way to create an online presence and reach out to potential customers. SEO stands for Search Engine Optimization. It is a strategy that uses keywords and phrases that are relevant to your business, products, or services you offer.
When you have a business website, you will want to optimize it so that it can be found by the search engines such as Google, Yahoo!, and MSN. This is done by using keywords. These are words that are commonly used by people who are looking for information or products on the Internet. This is called SEO marketing because these words are used in the content of your website as well as advertisements.
SEO marketing for business startups and companies can be very cost-effective if done properly. You need to find a company that offers affordable and high-quality services. The goal is to get your website ranked highly on search engines such as Google, Yahoo! and MSN so that when people search for your business or products you will be at the top of the list and they will visit your site first before visiting any other sites that may offer similar services or products.
This type of marketing also helps your business become more visible on popular social networking sites such as Facebook, Twitter, and MySpace.
How to use SEO to Boost Your Business
The world of eCommerce is filled with sellers just like Fence Fast Online Store. Many of them are larger companies with bigger budgets and more resources than you have.
How can you get your store noticed in a sea of competition?
1. Utilize Social Media.
Not many people realize that there is money in social media. Ever wonder why there are many pages on Facebook that share content? It is because there is money there. Social media platforms such as Facebook, Instagram, Tweeter, LinkedIn, etc. are excellent platforms to promote your business. People will quickly find you if you are present on one of these platforms.
The consumers are now in social media and traditional advertisements like TV commercials, newspaper ads, radio ads, and billboards will be soon outdated. In social media marketing, it is easy to share your ads and even go viral. When you hit the right keywords, your business will surely grow.
2. Create or Upgrade Your Website.
Check your business website, check its domain authority, page rank, Alexa rank, and traffic Did you see any improvement in the past three months? If not, there may be a problem there- either the function, interface, navigation, or content. You can check with a website designer what went wrong. Or maybe the way you promote your site is not effective. You can have organic visitors if people find your site engaging which will lead us to the next point.
3. Content Management.
At this point, SEO is a primary factor to manage your content. If you are very new to SEO techniques, better to hire someone to do it. You can hire an SEO specialist but make sure to check the profile first and see the past work. Content management requires a thorough study of the market- it requires keyword stuffing, ranking, etc. You need to make engaging content that will be able to reach your target market. SEO is beneficial in doing so. You will get surprised when you have engaging content, and people will eventually see you as an influencer. Content is king so make sure you utilize its potential.
Final Thoughts on SEO Marketing
For businesses looking to enter the online arena, consider implementing at least some form of SEO marketing. SEO is a proven internet marketing technique. You can easily find companies that specialize in SEO and help you build your profile and be visible in the internet world and reach your target market.
Remember that if budget is an issue, SEO is your first resort. Aside from being budget-friendly, it is a proven technique that many businesses are already using. In particular, pay close attention to keyword research, content, and link building. In this way, your business will be thoroughly prepared for the next wave of web personalization and can ensure organic growth for the foreseeable future.
Axle Boris the founder and President of FenceFast Ltd grew up on a cattle ranch in British Columbia’s Northern Interior. After having spent several summers working for his father custom fencing as a youth years later in 1998 he started AB Custom Fencing in the BC interior. Being impressed with how electric fences consistently kept out a wide variety of animals and were a cost-effective option for customers; Axle became a dealer for Gallagher Animal Management in 2000. Since then AB Custom Fencing has become an industry leader specializing in Livestock, Wildlife, Bear, and Predator Management permanent and portable fence structures.