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Marketing For Startups: The 3 Types Of Marketing Strategies


Marketing is the engine that drives everything else in a startup. It’s what makes people aware of your business, creates demand for your product or service, and ultimately helps you get more customers. Your marketing strategy will depend on one crucial factor: are you starting with a little-to-no customer base?

If so, you need to focus on building awareness and driving traffic to your website through content marketing strategies. If you already have a customer base but not much revenue coming from them yet – then it’s time for lead generation. And if there’s a steady flow of cash coming in but no growth – then it might be time for retention strategies.

3 Essential Marketing Strategies To Grow Your Business

Growing your startup business may seem like a complex task at first, but it’s not so bad when you break down the process into a few steps. For example, most startups set aside the idea of hiring a financial adviser until they reach a particular ‘stage,’ or are hesitant, thinking, “can a CPA near me help me move the business, moving forward?” But the truth is, accountants, play a crucial role in the growth of any business.

As a startup biz, you always search for marketing strategies that favor your company. Every minor detail counts from building awareness, driving traffic, leads, etc.

Inbound Marketing

Regardless of whether your business is small or large, you will need a marketing strategy to grow and keep your customers. Inbound Marketing is the process of attracting visitors who may be interested in what you have to offer by creating content that’s helpful for them.

With inbound marketing, you’ll create content that’s both useful and engaging for your target audience. This can be anything from blog posts to infographics – or a combination of the two.

Create new, helpful content regularly to provide value and share it with your customers on social media channels, through email newsletter campaigns, guest blogs, press releases, etc. 

Inbound Marketing is different because it focuses less on pushing out advertisements – but instead provides relevant information so that people naturally find their way back to your website again and again.

It might seem like there are many steps involved in building an effective marketing strategy – but by breaking down the process into these four steps: figure out what type of strategy is needed, choose the channels to execute it on, develop an effective plan, and create content that targets your customers – you’ll be well on your way.

  • Step 1: Figure out Your Marketing Strategy.

Is your business starting with a little-to-no customer base? Do you already have some revenue coming in from customers but want to grow faster? Is there a steady flow of cash coming in with no growth?

  • Step Two: Choose Your Marketing Channels.

Once you know which kind of marketing strategies are needed for your company’s current state, you can choose how to get them.

  • Step Three: Develop Your Strategy.

Choosing a marketing channel such as social media, content marketing, etc., doesn’t guarantee success for your company. Instead, you’ll need to develop an effective strategy that meets the needs of where you are in this process – and make sure it’s reachable by customers or leads.

  • Step Four: Execute Your Strategy.

Executing your marketing strategy is the final step, and it’s usually a combination of all three stages. First, you’ll need to make sure that what you’re executing is reaching the right people, that they don’t get bored with it too quickly, and be able to measure whether or not it works for your unique business needs.

Outbound Marketing

When it comes to outbound marketing, there are a few ways you can approach it. For example, you could send out email blasts to your contacts and hope for the best. You might spend time updating social media with links to engaging content that will draw in new visitors, or, if you’re feeling adventurous, try doing something different altogether – like buying banner ads on websites related to what your company sells.

Outbound marketing is all about getting more people visiting your site by using any means necessary.

Content Marketing

Content marketing is another form of marketing you might want to explore. It’s all about using your content – whether it be a blog post, video, photo essay, or something else – as an enticement to get people interested in what you’re doing and head over to your site because they found something interesting on social media.

It doesn’t matter if the article is about making cookies for Thanksgiving dinner or how your company benefits from outsourcing its manufacturing process. Either way, there will likely be some mention of the business involved, which can translate into more visitors coming across them!

The goal with content marketing isn’t always immediate sales but rather getting people interested in the subject at hand onto your website so that they’ll have an opportunity to buy your product or service.

Why Do Startups Need To Invest With Marketing?

Marketing startups is essential for any new business. It lures customers to your product or service and keeps them coming back, leading to more profit. People don’t just buy products from a company because they’re the cheapest; people want to be sure that it’s worth their time and money before investing in something new.

Marketing can also help you show other companies why what you have to offer is better than theirs — marketing provides validation of the quality of a product and its features, as well as awareness about how it stands out from competitors on shelves (or screens).

Final Words

With tight competition, startups need to be ready to invest in marketing. It may be tempting to use the money on something else, but this is probably one of your best investments when you start. Growing your business requires adding new clientele, and the most effective way to do that is by marketing your business.



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