Businesses must respond to what the market demands. In today’s digital era, video is the most preferred form of content in the world. Over 500 minutes’ worth of videos is uploaded per minute on YouTube alone. With that said, there are still many new influencers entering the YouTube ecosystem and are finding success.
If you want to elevate the status of your business, you can’t afford to miss out on harnessing the power of videos. It’s possible to get started with a low marketing budget for this purpose. Companies that continually offer tremendous value via video content eventually get a tremendous return on investment.
Top Reasons To Focus On Video Marketing.
Make sure you integrate video production into your company’s marketing plan. To test your market, you can try uploading a variety of videos on numerous media streaming platforms first without spending tons of money.
Here are some reasons why you need to incorporate video marketing to boost your business.
1. Amplifies Your Conversion Rate.
Videos can convey robust insights within a few minutes. Moreover, they are entertaining to watch as well. People who view videos understand what you’re trying to communicate with them through a more engaging audiovisual manner. Viewers are also more likely to retain the information they consume when presented in video format.
When people understand your message, they’re more likely to make a purchase. If you manage to get your video production and marketing right, you can dramatically boost your conversion rate. You can see an increase as high as 80% if you embed a video on your landing page.
2. Helps In Building Trust.
You can’t expect someone who has no idea about your offer to immediately purchase your product or service. It’s essential to build trust first. Video marketing helps you to build rapport with your audience quickly.
Video content is more likely to engage and ignite emotions among your viewers. When you keep offering high-value content, they will start seeing you as an authority on the subject. After building trust, you can promote your product or service easily.
3. Get More Love From Google.
Google already has a video section included in their search results. It means you can get a massive volume of free traffic if you manage to get into that section. Embedding a video on your website also means you can retain your visitors longer. When your visitors spend more time on your site, Google records this action as a positive sign.
Besides getting love from a traditional search engine, you can also get additional free traffic from recommended and search engine features of video platforms.
4. Receive More Social Shares.
Social media users don’t browse their feed to get information about products and services. They intend to check out interesting posts on their wall. Thus, having an exciting video appear on their feeds will entice them to watch and share your videos. This reaction will automatically amplify the reach of your content.
Video content is more likely to get shares compared with other forms of content. Try using live videos, explainer videos, or entertainment videos to see which type of video production suits your brand.
5. Engage Your Audience With Visual Representation.
Human minds retain most of the information they are exposed to when presented as visuals. If you aim to create awareness and share crucial facts, try to incorporate texts into your videos. Your viewers will engage with your post if you have something valuable to share.
For instance, you can now see many non-government organizations using explainer videos to present their vision and objectives. They now realize that by using visuals and animated messages, less interesting information can be easily shared in a more dynamic way. You can do the same.
6. Get More Attention Of Mobile Users.
There has been a dramatic increase in the use of smartphones, and this trend is going to continue in the future. To engage your mobile users, you need to use video content.
Mobile users love video content more than other forms of content. They watch more video ads on their devices. Thus, you can’t afford to ignore mobile users if your objective is to boost your business.
7. Offers Impressive Return On Investment.
One key to expanding a business is by reducing costs. By harnessing the power of video productions, you can bring down the expenses of your traditional marketing plan. Expensive traditional campaigns could be greatly reduced and converted into a simple low-cost video production. You can get an impressive return on investment if you manage to get your video marketing campaign right.
In this day and age of social media sharing, it’s possible to reach millions of viewers if your video goes viral. With that said, you need to develop an insightful video that offers excellent value to your viewers.
Companies who still haven’t integrated video production into their marketing plan miss a huge opportunity to boost their return on investment. Due to the advancement in technology, video marketing has become even more affordable these days. Thus, there is no excuse not to use it.
Utilizing videos can help businesses reach more audiences, generate more leads, and build trust. If you manage to get your video marketing strategy right, you can reach hundreds of thousands of viewers within a few days — viewers who could potentially become customers.