by Uday Tank
Reporting to your client is a crucial step in every marketing job. It gives your client the satisfaction that they have invested their money in the right place.
However, many marketers struggle to make a decent monthly report. To give you an idea on how it can be done, here’s an example of Instagram’s monthly reporting procedure through Instagram marketing service Stormlikes.
Step 1: Form a Pattern.
Forming a pattern is very important when it comes to writing an accurate report. The division will make your story more readable and compelling. When you talk about the Instagram report, you should form a pattern that has sections like:
- Series of metrics
- Details about your competitor
- Actionable insights to better the Instagram game
Step 2: Mention the Important Metrics.
The first metric you can write about is engagement. Let me tell you, your client is also most interested in this aspect of the report. He wants to see the level of engagement, the number of likes and comments, and the number of shares. Especially if your client has bought any of these metrics (likes, followers, etc). But in the event that your client hasn’t and you’re wondering should you buy Instagram followers or not for your client, you can check out the pros and cons of buying these metrics.
Top Performing Posts.
Your client will love to know about his best performing posts. These posts will also give you an idea about what the client’s followers want to see.
The fluctuation in the followers will tell your client how frequently the content from the website is appearing on the potential follower’s profile.
In these metrics, you will get to know the percentage of people that can see your posts. This will include the people that follow you and the ones that do not follow you.
Story Reach Rate.
Instagram stories also play an essential role in Instagram marketing. For this reason, including its metrics is an integral part of your monthly report. In this part, you will mention the number of views the profile is getting per story.
Hashtags are the new cool on Instagram, and they get you a lot of attention as well. Thus, it is imperative that you metrics about the hashtags that are doing well and what is ridiculous to add.
Step 3: Add Details about Your Competitors.
If you are in the market, there will be competition. Therefore, you need to keep an eye on your competition. You need to evaluate their performance. For this reason, it is a vital part to add in your report. It would be best to tell your client what they are doing right and what gaps they are leaving that you can fulfill.
Step 4: Actionable Insights.
Now that you have told the real details about the Instagram account, it is time that you understand them where they are going wrong. Guide them about your plans. Educate how the procedure is going to work. Give them an insight into what people are thinking about their products or services.
Writing a monthly report is crucial for the client, and it also helps evaluate your performance with the website.
Uday Tank has been working with writing-challenged clients for over five years. His educational background in family science and journalism has given him a broad base from which to approach many topics. He especially enjoys writing content after researching and analyzing different resources whether they are books, articles or online stuff.