Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

2 Marketing Trends That Have Staying Power

The importance of marketing your business effectively cannot be ignored.

Below, we assess two marketing trends that have not gone anywhere, and won’t be going anywhere. 

QR (quick response) codes.

QR (quick response) codes have taken the online marketing world by storm. They are really starting to flourish. The concept first came around in Japan. It operates as a machine-readable optical label. Every code is unique and they are being successful because they enable you to combine in-store with the online world, and this is a must if you want to be successful. With this, you will be able to turn up the heat on your conversion rates, turning one-off visitors into lifelong fans. 

You can read how to make a QR code to find out more. The QR Reader is available free and it is typically already installed in phones. Once the app is installed, all the individual needs to do is scan the code, which will be displayed on a poster anywhere that you have chosen to display it, for example, in your store. The person will then be directed to your Twitter page, Facebook page, your website, or anywhere else you have decided on. This works effectively because it means people do not need to go home and look for your company, which requires effort and they are unlikely to do.  

When a QR code poster is developed, it is typically more beneficial to have it pointing to one of your social media pages. This is because social media is soaring in effectiveness and popularity at present. You will be able to gain more Twitter ‘followers’ and Facebook ‘likes’. 

Responsive websites.

One in five people across the world owns a smartphone, accessing the net through it. If your website doesn’t display well on those devices you’re losing a large part of your potential audience. Below are three great tips for responsive web design to use when using a site builder or hiring a website developer. 

When building a new website, think mobile first. Before designing your website for desktop or laptop screens, consider mobile user experience first. Mobile has become more relevant than desktop, as consumers move to these devices. Focus on how users will interact through mobile first then build out the design to larger screen sizes. 

Next, try to understand what mobile means for your consumers. Consumers will interact with content and sites differently on a tablet or smartphone then they will on a laptop. Websites can use analytics to try to understand why users are visiting the website via mobile and how these users interact with your site, compared to PC users. Mobile users may want to get information faster, as such you should feature search bars more prominently and keep them visible above the fold. 

Finally, you should become familiar with using Media queries, a feature in CSS3. This helps your content to respond quickly to various device conditions and ecosystems. Media queries will check the resolution of a device quickly, as well as the orientation – portrait or landscape – and the screen dimensions. It will then figure out the CSS rules that are applicable with regards to loading your content onto the device in question. 

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Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

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