Home Resources Best Sales Funnel Software For Startups

Best Sales Funnel Software For Startups


A few years back, many marketing teams were unaware of what a funnel meant or what sales funnel software can do. Today, the concept of funnels has become a global phenomenon and is one of the strong pillars for many online businesses. Startups can use funnels to generate quick landing pages, use upsells to boost AOVs, do successful remarketing, etc.

A sales funnel usually needs software to power it and getting the best one is a boost for any startup. On the other hand, the wrong software is simply a liability and can slow a business down. To help you get it right, we’ve put together 6 of the best sales funnel software for startups.

1. ClickFunnels.

ClickFunnels is the brainchild of Todd Dickerson, as well as Russell Brunson in 2014. It is arguably the most widely used when it comes to reputable sales funnels. There are so many reasons that ClickFunnels is ideal for startups and this is down to the array of features that are packed into it.

With ClickFunnels, businesses can easily create landing pages with the user-friendly drag-and-drop editor. A lot of marketing teams love this tool because it comes loaded with templated assets that help in building high-conversion sales funnels. With a little editing and minimal graphic work, you can start selling almost immediately. ClickFunnels also provides developers with supporting tools such as marketing automation for Facebook, SMS compatibility, and email funnel follow-up. Boasting a dashboard that is easy to understand, accessing all the important statistics shouldn’t be a problem.


ClickFunnels offers a free trial for 14 days after which you can choose the $97/month Startup plan or the $297/month Etison Suite plan.

2. Kartra.

This 2017 software created by Mike Filsaime in partnership with Andy Jenkins gives you access to a wide range of features that any top-rated sales funnel software should have. Kartra was mostly built to integrate with webinar software.

With Kartra, You can create landing and sales pages with ease and do lots more using the drag-and-drop editor. Taking into consideration user behavior statistics, you can launch an email sequence and initiate an automated follow-up campaign. Video hosting and display are easy and you can also track the level of engagement for every video. Then, there is a well-crafted checkout page to simplify how you take payments. From upsells and down sells to cross-sells, you can offer any of these and more.


Kartra starts with a basic plan of $69/month but if you require multiple funnels or have lots of traffic, you could spend up to $499/month which is still a good bargain.

3. BuilderAll.

With BuilderAll, you can build landing and sales pages, as well as sales funnels and websites. It has a fantastic builder to help you come up with great-looking blogs or websites. You can also use this software to develop Android and iOS applications that can be downloaded online.

BuilderAll eliminates the need to acquire autoresponders because it offers Mailing Box. This is a cool feature that takes care of everything and allows you to list up to 10,000 subscribers. With this software, it takes just a couple of minutes to create animated and floating videos. You also have an array of templates to select from.


BuilderAll comes in two plans that function based on monthly billing. There is the essential plan that goes for $29.90 and the premium plan accessible at $69.90.

4. Leadpages.

Startups will instantly fall in love with Leadpages because it helps to build responsive websites using just a drag-and-drop editor. You can also come up with landing pages, as well as pop-ups and alert bars. Leadpages does not have an email marketing software but integrating one with the tool shouldn’t be a problem.

One feature that you’ll especially love about Leadpages is its unlimited plans that allow you to collect as many leads as possible without charges. This drag-and-drop sales page software comes with a plethora of customizable templates to help you create landing pages and boost lead generation for your online business. Creating your template is also easy and involves using the page editor’s drag-and-drop funnel elements.


Leadpages offers a free trial for 14 days after which you can access any of the three pricing plans as follows:

  • The $37/month Standard plan
  • The $79/month Pro plan
  • The $321/month Advanced plan

5. Instapage.

If you’re looking to build a platform, collaborate, analyze, and craft a website to boost conversions and integrations, Instapage has it all. You can design custom pages and get each page customized and personalized. Instapage gives you access to elements like headers, footers, Meta tags, as well as descriptions and a wide range of SEO data. For future purposes, you can also come up with templates and save them.

The software gives you a range of options to help you collaborate as a team, optimize communication with customers, and build pages. Optimizing for responsiveness, as well as A/B testing and related features are available with Instapage.


Instapage has a core version that you can access at $99/month. It also offers an enterprise version that has a varied price depending on your needs.

6. Unbounce.

This is a great sales funnel software that is compatible with all devices. Its landing page builder is fantastic and it allows you to add elements and objects to a web page from the control panel using the drag-and-drop editor. Unbounce also allows you to see the properties of a page and edit them to suit your preferences.

The software comes with lots of toolbars and controls that allow you to streamline the elements of a page. It also lets you add JavaScript. With its sticky bars and pop-ups, instant marketing, prospect interaction, and data capture are improved. Unbounce is a great sales funnel software that helps you manage e-commerce traffic, integrate with CRM tools, build campaigns, and optimize with quality tests.


You can start using Unbounce at just $79/month.

Final verdict.

Every startup has unique objectives and requirements. It’s up to you to decide what sales funnel software works best for you. Although ClickFunnels is one of the most popular, other software outlined above also have superb features that can help you build funnels that convert.