A book, more often than not, is judged by its cover. That being said, it’s also no longer surprising that products are judged by their packaging. If you’re in the business of selling, therefore, you must exert effort to design your packaging, making sure that it will be sales-effective.
Do your Research.
One of the first things that you have to do is to research. You need to define your target market and know what is it that they are looking for in a product. What affects their purchase decision? What appeals to them? By knowing the answers, it will be easier to decide how to create effective packaging.
You also need to research about suppliers who can help make your packaging attractive and economical. With this, consider JJ Bender and check their used wide format equipment and printers that will help your business come up with a successful packaging.
Work with the Pros.
It’s also important that you seek help from those who have expertise in packaging. For instance, look for designers who can help you come up with the right design. Copywriters, meanwhile, will be vital in coming up with texts that will inform and attract buyers. Meanwhile, you’ll also need to work with reputable suppliers like JJ Bender if you need printing equipment for your packaging.
In one article from The Guardian, several suggestions have been made on how to make product packaging sustainable and eco-friendly and one of the solutions recommended is to build recyclability into the product. This will lead to significant waste reduction with the potential to also positively impact the finances of a business.
Combine Form and Function.
Yes, packaging must be attractive, However, while striving to achieve form, you must also look at function. See to it that the packaging will keep the product safe, whether in store shelves or kitchen cabinets. To add, this also necessitates being able to provide the information that customers have to know about a product.
Your packaging must differentiate you from your competitors. For instance, if you have a product being sold in supermarkets, it must stand out from the shelf when it’s placed alongside your competitors. From color to the design of the logo, think of the ways by which you will be unique. Do not forget to study the competition first so that you will know how to stand out.
Keep it Simple.
When it comes to product packaging, simplicity is key. It will be good to strive for minimalism. This will also help in keeping the costs down. Being simple is particularly important when it comes to what goes on the label. Avoid information overload. Nonetheless, make sure to provide the information that your customers need to know, such as what is the product made of.
In sum, a good product packaging should be an integral part of your marketing efforts. It must serve as your sales pitch and should provide your customers with a reason to pick your products over your competitors.