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Adapt Your Sales Pitch To Increase Profits


by Cameron Johnson


The world is made up of many different people, and with all those people from many different walks of Earth, comes vastly different personalities. When creating a sales pitch for different personalities, it is common to find that there will be many benefits to follow, namely an increase in sales.

Creating different pitches for varying personalities is synonymous with finding the correctly fitting shoe; when the two match, there is a confidence that a good decision is being made.

Those Dying For Popularity

Some people are extremely willing to agree with everything that is said to them. The reason they do that is they want to become popular. The best way to become popular is to agree with whatever someone else is telling you and tell them what they want to hear.

This is the type of person that any good salesperson wants on their side. No matter what is being sold, this person will stand by whatever it is the pitch is saying. The beauty about this personality type is that there is not much work to be done to the actual sales pitch, as the chances that the person already loves it is quite high!

It is a known fact that people of this personality type want to be wanted. So much so, that approximately 4 million people worldwide tend to have the undying need for popularity. If the current sales pitch that is in use does not already cater to the idea that it’s all about the customer then it would be a wise decision to change it so that it states so.

Those Of Little Spoken Word

Some people listen more than they ever speak. There is certainly something to be said about a good listener in today’s fast paced day and age. These types of people generally will spot a fake sales pitch from a mile away. They know when something is genuine and when they should not be wasting their time on a product or service.

To these types of people, it is best to keep the sales pitch very to the point. If the sales pitch being offered is lengthy and filled with “fluff”, the chances of winning over a sale with this type of personality is slim. Just the major selling points should be listed in the sales pitch, as these people will not need any extra added convincing if they like what they hear.

About 50 percent of the world’s population are the quiet type. That is a large percentage of potential clients!

The Tough Bargainer

Some people know how to talk down a price on a dime when they are conversing with sales people. This type of personality is generally a very intelligent breed. There is no fooling this person, and they are more apt to go on and find the next best deal, rather than close down on the first one they see. This is the type of person that seems like they have spent a quarter or more of their life going through sales negotiation training and mastering their negotiating skills.

Approximately 24 percent of people in a personality study self-identified as the type of person that would be the first one to question why they should trust someone telling them to buy something.

This type of person is one where there will have to be some type of personal touch in the sales pitch. These people want personal attention and they want to know from the person that is selling this service or product, personally, why they should invest in it.

Out of the personality types discussed here, there is a wide range of possibilities when it comes to how to format a sales pitch. By catering to different personalities, however, that simple action of editing a sales pitch, is opening the door to a plethora of future and returning clients.


Cameron Johnson

Cameron Johnson is a business consultant and social media expert. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. Cameron has also had the opportunity to speak at international marketing conferences and was recently recognized as one of the world’s top 100 advertising experts to follow on social media.


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