Everyone is raving about online marketing, but you shouldn’t write off print materials just yet. There’s evidence that people become more engaged with print material, which provides less of a fleeting presence than an online ad which could be gone in a blink. Although you have just a few seconds to get someone to look at a print ad, it’s more time than is available to get someone’s attention online. You might think that print materials are a waste of time and money, but they could be of significant benefit to your business. Printed marketing materials provide an efficient method of communication. People can keep them and even carry them around to make you and your company memorable.
From business cards to branded pens, you can get your business’s name a permanent place in someone’s wallet or desk drawer.
You can do a lot of your networking online now, but nothing beats meeting people in person. If you want to make a slick impression when you’re forming new contacts, it won’t do to scribble your contact details on a napkin. Professional business cards are a must for advertising both your company and you as an individual. If you work in a visual industry, such as graphic design, your business card is even more important. You can use it as an opportunity to show off what you can do, without even having to get out your portfolio. Although it might be tempting to save money by ordering a large batch of cards, it’s best to order them in small numbers. By doing so, you can change the design of your card as often as you like, without having piles of the old ones left over.
Leaflets and Flyers.
Many businesses still spend a large proportion of their marketing budget on printing and distributing flyers and brochures. Flyers are intended to be visually impactful materials that quickly get the message across. Leaflets and brochures, on the other hand, are more text-heavy and aim to provide more information about a product or service. There are many different ways of distributing these types of material, including direct mail and handing out flyers on the street. Some businesses choose to display information in leaflet dispensers, either on their own premises or at other business locations. Restaurants, stores and waiting rooms can be excellent places to put leaflets and brochures for people to pick up and browse.
It’s not just printing on paper that could be useful for your business. There are all kinds of promotional materials that you can use to get your name out there. Some companies use pens, t-shirts, mugs and even Frisbees, magnets or flashlights. These products make great freebies for giving to clients or distributing at trade shows. Paper or card materials might soon find themselves in the recycling pile. But these more permanent items could spend months milling around people’s homes and offices. Plus, everyone loves a freebie and people will remember your business for giving them something for nothing.