What: A social networking site for the avid shopper, where you can share about your latest buys to your network or find out what people are spending their hard-earned money on. Google Maps integration allows you to tag and show where you purchased your latest acquisition; you can even follow other shoppers a la Twitter.
Why: You’ve always wanted to know where your favourite celebrity or famous socialite bought her togs, right? Now you can.
We say: It’s unlikely to scale to a level where it can rival FaceBook as a social network, but at least it has revenue generation opportunities outside of advertising by potentially tying up with retail and commercial spaces to drive shoppers to selected shopping destinations.