Young Upstarts

All about entrepreneurship, intrapreneurship, ideas, innovation, and small business.

The Do’s And Don’ts Of Promotional Product Marketing

The aspect of promotional product marketing as a whole can be extremely effective if implemented well. To this day, most people are unaware of just how important it is, not only in the case of getting a higher ROI, but also to the overall advancement and success of your company as well. After all, that is what will make the most difference at the end of the day. No two ways about that, really.

Enough studies have proven that including the vital aspect of promotional products into your marketing initiatives does end up increasing the effectiveness of your brand by a good 44%. That is not a small figure by any means. Also, you even get to break the ice with a potential customer. That is a fact, whether you are talking about promotional products in the uk or anywhere else, for that matter.

Having said that, let’s look at the essential do’s and don’ts of promotional product marketing.

The Do’s.

Be sure to keep your target audience in mind.

This is absolutely imperative because it is only once you know your target audience inside out will you be able to provide them with items that they will be genuinely interested in. That is the key.

Not only will your money be put to optimum use, but there is also the fact that you will be gaining all the brand recognition that you need.

Remember the logistics of distribution.

After knowing your target audience, this is the next immediate step one must take – to determine how to distribute your products and how to get them to your target market. Once you’ve figured out the way to distribute your products, the next logical step is to make sure that your products fit the plan

A call to action.

For the most part, no service simply gives away their products without an underlying purpose. So what is the objective that you are trying to achieve? Once you have figured that out, you can go on to creating a social media campaign that emphasizes those very objectives.

The Don’ts.

Don’t forget to plan for your order.

Seriously, you need to recognise the fact that things take their own time. Hence, don’t wait until the last minute when it comes to planning your order because even the tiniest of details matter at the end of the day.

Avoid using generic terms.

Let’s face it – ideas like a stress ball or a generic keychain have been done to death already. Neither of those aspects are going to get you the required impact that you need. Look for newer ways to be creative.

There is no need to make things excessively complex.

This is something that a lot of marketers out there tend to do without even realising. Keep it as simple as straightforward as possible. Like for instance, if you are looking for an email address in exchange for a promotional product, a simply iPad form or a business card drop will do. That way, it will be much easier for you to meet your objective.

At the end of the day, don’t forget that once you have gotten a customer interested in you and your brand, you most certainly have the power to follow things through to the end with a sale. In most cases across the board, a good 52% of participants that had received a promotional item ultimately ended up doing business with the service at hand. Such is the power of promotional product marketing.

Finally, the statistics make it abundantly clear that it can be done. However, one must keep the above points in mind at all times in order to ensure that positive results are achieved. To do that, you need to choose and distribute the right promotional products in an extremely systematic and far-reaching manner.


Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.

Tagged as: