The Rise Of The Sellsumer
In Trendwatching.com‘s latest briefing report, the independent trend observation firm believes it has spotted a new trend. It claims that during these recessionary times, many ordinary consumers will increasingly become a new class of consumers called the sellsumers. Due to “a recession-induced need for cash” and “an ever-growing infrastructure that allows individuals to act as (part-time) entrepreneurs”, many consumers will look for multiple ways to make money, instead of just spending it.
It’s a valid observation.
We’ve also been seeing signs of sellsumers in Singapore. It’s recently been reported in the local papers that blog shops on the rise, and in some cases of young mothers using such blog shops to supplement household incomes by selling anything from cosmetic contact lenses to baby products.
For those of you who are into small business retail, I’ve previously given advice on pushcart entrepreneurship, where to locate a pushcart, and also a list of places in Singapore which rents out spaces for pushcarts. Alternatively, you can consider this alternative to pushcarts.
In desperate times, creativity flourishes.
Are you a sellsumer? If you are, do you have any good stories or experiences to share with us?
Daniel Goh is the founder and chief editor of Young | Upstarts, as well as an F&B entrepreneur. Daniel has a background in public relations, and is interested in issues in entrepreneurship, small business, marketing, public relations and the online space. He can be reached at daniel [at] youngupstarts [dot] com.