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How To Make An Outstanding Sales Pitch 

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By: ScreenSight

Do you have an amazing idea you can’t wait to share, or are you a salesperson looking to improve your sales pitch? You’re not alone! Crafting a convincing and effective sales pitch can be essential to sales success. Sales pitches are an integral part of any business, and they can make or break a deal. In a world where competition is fierce, you need to capture the attention of potential clients and persuade them to take action. 

In this article, we will explore seven tips to help you make an outstanding sales pitch. While it might seem daunting at first, these following tips can actually help you become an expert at wooing your audience!

Tip #1: Know Your Audience.

man speaking to audience

You’ve got to understand your audience’s needs and background information in order to effectively create a sales pitch. Doing some research on demographic and psychographic information can help you assess their needs and better tailor your messaging. Additionally, focus on the customer’s individual situation and avoid generalizations. The more personalized you can make your pitch based on your research, the more successful it will be!

Take the time to research your audience’s needs and background, so that they will understand how your product or service can meet what they’re looking for. This information will help you create a pitch that truly resonates with them. For instance, if you’re selling to a particular industry, do some research on the key challenges that companies in that industry face. This will give you a better understanding of their pain points and help you create a pitch that speaks directly to those challenges.

Tip #2: Focus on Benefits.

meeting in progress

Good sales pitches must focus on conveying the benefits of what you are offering — not simply the features. Show customers how they can save time, money, or energy by using your product or service, as well as emphasize the value you have over your competitors. It is also important to identify the problem that needs to be solved, and then clearly explain how your solution works. When delivering a sales pitch, tell a story that illustrates how the product solves the problem, and back it up with facts and statistics. By emphasizing the benefits and how they can actually help the customer, you can ensure that your sales pitch is more powerful and believable.

Tip #3: Be Prepared.

meeting with charts

Ready to take the plunge and deliver your sales pitch? Don’t forget to practice! Research your product or service, familiarize yourself with the customer’s needs, and anticipate any questions or objections they may have, then practice your pitch until it is smooth and confident. To really perfect it, get some friendly feedback from an audience or record yourself and watch the replay. For an added boost, create a written outline of what you plan to say. With this blueprint in hand, you can be sure that your pitch will have an intriguing opening, planned questions, and specific examples and stories to support your claims. Put in the time and effort to practice and prepare and you’ll be ready to deliver a persuasive pitch that will knock your customer’s socks off!

Tip #4: Use Visual Aids.

black man presenting

No matter the format of your pitch – in person, on the phone, or otherwise – visuals can be a powerful tool to help you make a lasting impression. Visuals don’t just grab attention; they can help your audience visualize themselves using your product. A PowerPoint presentation or video proposal is often a great way to present your main points in an effective manner. ScreenSight is one such visual tool that brings the power of asynchronous video messages so you can distill and demonstrate your points to prospects efficiently and seamlessly.

When putting together your video proposal or your slides, remember the six-by-six rule – no more than six bullet points per frame and no more than six words per bullet point. Handouts, posters, or other visual aids can also be used, so long as they don’t distract from the rest of your presentation. Make sure to keep a good balance between text and visuals so that your pitch is easy to take in and understand! Capitalize on the power of visual memory as much as you can.

Tip #5: Speak Clearly and Confidently.

panel speaker

If you want to make a successful pitch, you need to have confidence. Your voice, body language, and enthusiasm can all send a strong message of assurance and conviction. You need to be heard and understood, so it’s important to speak clearly and at an appropriate pace. Don’t rush your words – speaking too quickly can make it seem like you’re nervous. Eye contact is especially important in bilingual audiences, as it can help them to understand the message and the points of emphasis. To ensure that your words are received in the right way, be conscious of any language that may be misinterpreted as hostile or offensive. Your tone and cadence also matter – get them right and you’ll create a persuasive message that your audience won’t forget.

Tip #6: Listen and Ask Questions.

black woman presenting

Nothing makes a pitch better than being interactive and engaging with your audience. As a speaker, you should make and hold eye contact with your listeners to create understanding and keep their focus. Don’t forget to stay on point and keep your agenda in mind! To add to the interactive aspect of the conversation, don’t hesitate to ask questions – both rhetorical and direct. This will show your audience that you’re listening and open to their feedback. Ultimately, think of your pitch as a conversation: having a relaxed, natural, and free-flowing dialogue between you and your listeners is the best way to ensure the success of your pitch.

Tip #7: Follow Up.

typing on laptop

Lastly, don’t forget to follow up! This can be just as important as any other part of your pitch. A thank you note post-pitch is a great way to start building a relationship, and additional follow-ups are a chance to identify any needs your prospects may have and provide them with more information. Plus, you can use follow-ups to gain insights into what you or your product/service could have done better had your prospect not proceeded with the sale. So don’t overlook the power of follow-ups – they not only boost your chances of making more sales, but can make you a better salesperson too!

Closing Thoughts: The Perfect Sales Pitch.

Creating the perfect sales pitch is no easy feat. It takes practice, preparation and creativity to ensure your message resonates with your audience. The good news is, we’ve got your back! We hope these tips help get you started. So what are you waiting for? Get practicing, and you’ll be sure to master the perfect sales pitch in no time.

Good luck!