The field of marketing has evolved drastically over the years.
One of the biggest areas of growth in marketing is the field of marketing operations, which encompasses things like technologies, procedures, and analytics that all work together to drive returns on investments and marketing results for organizations. Marketing operations aim to understand customers better using data, use the appropriate technologies, track the success of different campaigns, and ensure overall marketing success.
Award-winning collaboration and work management software Wrike has put together an infographic that looks at the history and evolution of marketing operations.
[Infographic brought to you by Wrike project management information systems software]