For businesses looking to improve their ability to reach their target audience, boosting online visibility is crucial. An SEO agency can explain how crucial visibility really is. According to Google, the average internet user now googles even the most basic questions, including where to eat, buy clothes, and even buy a house.
If you’re bent on improving your sales online, you may have figured out that appearing at the top of search results is crucial. With more traffic to your website, you can improve your chances of finding more qualified leads and expanding your customer base.
Luckily, an entire industry is dedicated to helping you get to the top of searches and attract your potential customers. This is extremely valuable for businesses because, as Advance Metrics points out, the top five results in a Google search get about 67.6% of all clicks. So, implementing a great SEO campaign can significantly improve your online traffic and, importantly, sales.
In this article, we’ll explore the key elements of a good SEO campaign.
What is an SEO Campaign?
Let’s start with what SEO is.
SEO, or search engine optimization, is a process that involves the use of specific techniques to boost the visibility of a website on search engines. Businesses may measure this visibility using various search engine metrics, including domain authority, traffic, backlinks, and keyword rankings. An SEO campaign aims to help a business or organization’s website get better scores on these search engine metrics.
Search engine optimization involves various skills, which may be applied on various platforms, such as Google, YouTube, and Bing. Because Google is the most used search engine, most SEO efforts will focus on improving Google rankings. An SEO campaign is a dedicated effort to help a business boost its rankings on Google and other search engines. It involves using several techniques to boost the relevance of your website to customers and its ability to be crawled by search engines.
Although search engine optimization takes a longer time than other techniques, it is one of the most effective and lasting ways to get and retain customers. It is a complex process involving website audits, keyword research, web analytics, content creation, and link building.
If you’re successful with your SEO campaign, you can be sure that potential customers who find you online are looking for your service. Such potential customers – called ‘leads’ in SEO-speak – are highly valuable, as they are more likely to buy your product than someone who stumbled on your ad on Facebook.
Key Elements of a Good SEO Campaign
So, what are the key elements of a good SEO campaign? We reveal them here:
1. Detailed website audit.
One of the key elements of launching a successful SEO campaign is gauging the viability of your website in attracting customers and meeting Google’s web crawling standards. You’d be surprised how many web pages will not appear in search results simply because the web developers forgot to remove the no-follow order from the website’s code.
Worse still, many websites are poorly designed and hardly mobile-responsive. In today’s world, where more than 63 percent of searches take place on mobile devices, that is hardly acceptable for a business.
A website audit reveals problems with the website in multiple aspects, from the code to the layout. You can run a website audit with specialized SEO tools such as SEMrush and Ahrefs. These tools reveal site SEO issues, such as dead links, duplicate sites, and 404 errors.
A website audit also involves properly scrutinizing the layout and content of the page. Is the text properly formatted with the appropriate title, h1, and h2 tags? Is there a site map users can use to find what they need on your website? Is your content fresh and providing relevant information to your customers? A detailed SEO audit will answer these questions and define the tasks you’ll need to complete in your SEO campaign.
2. Excellent keyword strategy.
A keyword is a word or phrase a person types in when searching for something on a search engine. Keywords are the backbone of SEO, as this is what helps customers find you on a search engine. As a search engine optimizer, you will need to understand what kinds of keywords to optimize your content for. Short-tail keywords draw a lot of traffic, but they’re more competitive. Long tail keywords tend to draw less traffic, but ranking well for these is easier. You will need a good combination of long and short-tail keywords to rank well on search engines.
3. Great content creation.
If you’ve spent enough time around SEO, you’ll probably have heard the phrase, ‘Content is King!’ As much as it sounds cliché, it is no less true. High-quality content helps your visitors solve their problems and is a great way to establish relevance with them. That is the entire focus of content marketing, so it’s crucial to have excellent, engaging content on your website. Content may be in various forms, including blog posts, articles, research, eBooks, or videos.
4. Web page optimization.
Web page optimization refers to optimizing the look and feel of your website. According to research done by Google some years back, it takes users less than a second to gauge a website’s attractiveness. As a business in today’s technology-driven world, it doesn’t do you any justice to have a website that looks like it was created in 2003. Get a great web developer to help you design a modern, responsive website. A great website – with all the fonts, colors, and clickables done right – provides an enjoyable experience for users, encouraging them to patronize you.
5. Link building strategy.
Optimizing your website, creating great content, and working on the right keywords is great – but one of the crucial ways that Google determines if your content is relevant is by the number of people that link to it. Link building may seem like the scariest aspect of SEO, but it is highly rewarding. Tactics you may employ include reaching out to websites to link to your content, guest blogging, and reclamation of dead links.
6. Progress tracking.
Every good SEO campaign should include progress reports. Because search engine optimization is a long process, it is critical to track the effects of your efforts while it is ongoing. Analyze your website visits to see where visitors come from and what content they resonate with. You can then use this information to know what to improve to stay ahead of the game.
Before You Go.
An SEO campaign is one of the most critical aspects of content marketing. Best of all? It’s not rocket science! By implementing the key elements of a good SEO campaign we’ve discussed in this article and looking into an SEO campaign expert, you’ll be able to improve your online marketing game.