Every business today needs a website. It is your digital store, your online directory, and your marketing platform all rolled into one. Not only does your website help bridge the connection between you and your clients or you and your customers, it also acts as the landing page for all of your marketing streams. It is the single most important destination online for your business, and if you have found that it’s a struggle to get traffic – paid or organic – then this guide is for you.
Audit Your Website.
One of the first things you need to do to improve traffic on your website is to improve the website itself. You cannot work on improving your marketing or offsite SEO before you fix the glaring issues on your website itself. Of course, some of the issues aren’t going to be glaring at all; they are going to be hidden and only truly apparent to the search engine algorithm.
You can get a free SEO audit from one of the best SEO companies. Not only can you use this audit as a guideline to help you make better design and content improvements, but you can also hire experts to manage your SEO needs from there.
Understand Your Customers.
One of the biggest reasons why you may not be seeing adequate traffic and engagement for your paid advertising is that you are missing the mark. Perhaps you aren’t advertising where your customers are, or perhaps you aren’t using the right message. By conducting more thorough customer research, you will be able to focus your marketing investment where it matters most.
Create Soft Campaigns.
Hard marketing campaigns are ones that encourage people to buy. Soft campaigns aim for anything else. They want sign-ups, they want readers, they want shares. Soft campaigns can, in the long run, be better for your business than trying to shove your products without context into your customers’ faces.
To do this, you will need to target different stages of the buyer’s cycle. A very important stage, for example, is the information stage. If you create buyer’s guides that help customers match their needs to a product and then conveniently make it a breeze for them to buy the product, you may just find more customers and more traffic to your site.
Similarly, if you opt to get more email signups, you can then start an ongoing dialogue with your customers. Bring them back to your site again and again, and you increase the chances of that sign-up becoming a repeat customer.
Invest in Search Engine Optimization.
Paying for marketing is always going to be an important component to any business, but that shouldn’t be the only approach that you take to get traffic. Boosting your site’s ranking on the search engine result pages can drastically bring in more traffic without any additional cost. At the very least, optimizing your onsite and offsite presence means improving the quality of your business across the internet. Invest in professional services for the best results.