Increasing your eCommerce sales will assist your organization, whether you’re a new company or one that has been around for a while. Since businesses, experience keeps shifting to plateaus and declines. But never be disheartened if things don’t work out as you wanted. Always think of making some changes.
And today’s article on eCommerce is all about that.
Setting up an eCommerce store is simply the first step in creating a successful online business; you must develop a long-term strategy to boost eCommerce sales. It’s not as tough as you would believe to increase eCommerce sales. It doesn’t need you exhausting yourself in the process. Most of the time, it’s a collection of tiny tactics working in tandem to assist you to meet your income targets.
Let’s discuss some of the vital and table-turning strategies below:
1. Email Marketing.
Although it may appear to be a difficult undertaking at first, there are several ways to establish an email list for your eCommerce company without having to reinvent the wheel.
Email Marketing is the crucial step for every eCommerce website. Here are some highlights that will help in utilizing email marketing better:
- Make your email registration forms.
- When you develop a tribe of devoted clients, you’re accomplishing several important business goals.
- You’re remarketing folks who have already expressed interest in your goods.
- You’ll be able to send out promos without needing to pay for social media advertisements.
- You’re facilitating the formation of a community.
- Because your consumers opt-in to hear more from you rather than being targeted by sponsored promotions, email would work effectively.
Email Pop-up, Newsletter, Opt-in box are some of the great marketing features in emails. See here to get full-fledged knowledge on it.
2. Convenient Access Over Phone.
People enjoy buying on their phones, and this is a growing trend. However, you might be astonished to find that while individuals shop on their phones, they don’t purchase! It’s more like passing the time. Desktop conversion rates were 3.91 percent last year, while mobile conversion rates were 1.61 percent.
Visitors to eCommerce businesses shop on their phones, but not many stores offer a seamless mobile experience that is designed for conversions. As a result, many sales chances are lost.
3. Customer Testimonials.
User testimonials and reviews are a wonderful approach to provide proof of concept. A communication from an anonymous and faceless individual, on the other hand, isn’t very believable. Add a photo to your testimonials and be sure to include the person’s complete name and title (if relevant to your product).
Users may post their tales and upload photographs on their websites. Customers will be glad to share their experiences if your solution solves a problem. I’ve previously discussed how storytelling may be used to engage and convince people. Your site’s sales will increase if you include stories and images with your testimonials.
4. Video Product Demonstrations.
The video demonstrates how customers may use this product in their everyday life. The mount is compatible with cellphones, tablets, GPS devices, and lightweight computers, according to their website. It’s one thing to list this, but it’s far more beneficial to demonstrate to clients how it works with video demos.
The device is demonstrated in the kitchen, automobile, bedroom, boat, workplace, and even the bathroom in the movie. As a result, it appeals to a broader audience. However, this method isn’t going to work for every product. If you’re selling shirts, for example, you won’t need to explain how to put one on.
5. Top Selling Items.
Provide some instruction to your consumers. Show them what consumers are most interested in purchasing. I enjoy it when a website’s homepage has a “best selling” category. Not everyone who visits your website will know exactly what they want.
It might be intimidating, especially for a new consumer, if your firm provides a diverse selection of items. When someone comes to your website, they may be lured to popular items. In an ideal world, your best-selling goods would also be your most lucrative ones, so attempt to make that happen if you make profit margin modifications.
6. Live Chat Feature.
Another of these eCommerce features that appears tough to install is live chat. However, it is a lot easier than you may believe. Including a live chat feature on your website allows you — or your customer service representatives — to talk directly with visitors who have questions.
Visitors may wish to purchase something from you, but they have a pressing query that must be addressed first. And if you have potential clients jump through hurdles to reach you, they’ll be more inclined to click away completely.
7. Easier Checkout.
You may make your checkout process easier by removing superfluous registration requirements, such as asking for your ‘profession.’ Allowing visitors to use a guest account to check out. Multiple payment options availability.
Provide a quick checkout option for consumers, which streamlines the process and reduces unwanted abandonment. This is a key component of a good checkout simplification plan.
8. More Payment Options.
You must provide a variety of payment alternatives for your website’s products and services. You’re letting go of a lot of prospective clients if you just take Visa and MasterCard. Check to see if you can accept debit cards, as well as credit cards, UPI payments, and wallets.
The last thing you want is a consumer who wants to buy something but can’t because you don’t accept their preferred way of payment. Therefore, simplifying the checkout procedure will help you increase your eCommerce sales.
9. Limited Stock Tactic.
Your visitors will be more inclined to buy from you now if your goods appear to be in limited supply — or if a deal is only available for a limited time — since they can’t be sure that your things will be accessible at this price further down the road. Example of a scarcity approach for an online furniture store.
Here are a few examples of how you may utilize scarcity to increase your eCommerce sales:
- Organize flash sales.
- During sales, add a countdown timer to your website.
- ‘Only x left’ should be shown on your items.
- Limited sizes are available for a limited time.
10. Highlight Discounts.
Everyone enjoys a good bargain! Although it may appear to be a straightforward concept, not many businesses provide discounts to their clients. If you’re worried about your profit margins, use a tried-and-true marketing plan. Each product’s base price is raised, and then it is put on sale.
Take a look at this Express example:
- Express has a sale and discounts on their website.
- On their website, they are giving 40% off everything.
- I’ve seen websites offer “up to” a specific percent off “chosen products” so many times.
11. Suggest ‘You Might Also Like’.
‘You Might Also Like’ are clubbed products that are either the substitute of the product customer is buying or the product that compliments their item. Both ways, it’s a great tactic to attract customers to buy more products. For example, if they are buying a perfume, you can display body mist and body butter in this particular option.
12. Social Media Feed Visibility.
You may utilize your Instagram profile to link directly to your eCommerce store if your business is situated in one of Instagram’s supported markets and conforms with their commerce regulations. If you were searching about the product right before opening your feed and now your feed is full of those ads with the same product, it is simply a method to retarget or re-attract a customer. This is particularly true if your store’s visual identity is impeccable.
You may utilize tempting product photographs to grab the attention of your Instagram followers, then link back to a product page on your site.
13. SEO Plugins.
Your organic traffic will grow if you optimize your eCommerce business for search engines, especially if you rank on the top page of Google for a certain phrase.
SEO for eCommerce sites isn’t all that time-consuming, and you may save time by using one of the numerous terrific plugins. These plugins are mainly reasonable and will deliver a significant ROI when used to their full potential. Some are paid and some are free.
It doesn’t have to be difficult to figure out how to boost eCommerce sales. You may explore a variety of free or low-cost solutions, such as developing an email list or launching automated campaigns that create revenue for you around the clock.
It’s a good idea to experiment with as many strategies as possible to boost your sales potential and see which ones have the biggest influence on your company.