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4 Steps Before Pursuing A Startup That Many Entrepreneurs Neglect


You might be what some individuals call an “idea person.” This is someone who has a ton of great business ideas. However, there are many steps between having an idea and turning it into company that produces a profit.

Probably not every idea you ever have will become a reality. You’ll have to pick out one of your best ones and try to turn it into a startup if you feel strongly enough that it can succeed.

You might wonder, though, what steps you should take to start moving in that direction. There are definitely plenty of websites and books that will have suggestions for you, but we’ve compiled a list of a few that many would-be entrepreneurs neglect. Don’t forget any of the ones on this list, or your company idea is probably never going to get off the ground.

1. Consider What Technologies Can Help You

You might have an idea that falls neatly into a particular niche. If so, that’s helpful. Startup ideas that you can’t categorize are harder to manifest.

Whatever the idea is, though, one of the first things worth doing is sitting down and thinking about what kinds of technology currently exist that can help you reach your goal. Technology often saves you money. For instance, if you know that digital asset management for retail options can help you out, you should invest in them.

The most useful technology often allows you to automate your processes. As a business owner, if you can avoid hiring more employees because of technological advancements, it’s frequently in your best interest to do that.

By doing so, you’ll shave money off your operating budget. As a startup, there’s nothing more crucial.

2. See if Your Idea is Derivative

You might come up with a startup idea that you think is 100% original. But is it? It could be that other companies exist that are very similar to what you believe is a brand-new concept.

However, just because other companies exist that are somewhat like what you came up with, that does not automatically disqualify your notion. What you’ll have to think about at that point is whether what you came up with is going to turn out very similar to something that is someone else’s intellectual property.

Starting a company that fits into an existing niche is fine. Starting one that’s almost a direct copy of something particularly unique that already exists is going to earn you a lawsuit and a potentially costly court battle. Presumably, that’s not something that appeals to you.

3. Think About Where You Can Get the Startup Funds

If every would-be business owner had all the money in the beginning that they needed, that would make things pretty easy for them. Unfortunately, very few of them do.

You might think you have enough money saved up to start your company. You may have a relative from whom you can borrow some much-needed funds. You can also get a bank or credit union to give you a small business loan, or you can approach a venture capital firm.

Even if you have the money from one of those sources, though, that may not be enough. New businesses frequently cost more than you might have anticipated.

It’s always helpful if you have more than one monetary source. It also helps if you come up with a business plan that has hard numbers.

As many of the startup costs as you can realistically price, do so. That way, a completely unexpected cost might not blindside you.

4. Try to Think About Where You Can Find the Employees You’ll Need

Before you put your business plan into action, take some time and consider where you’ll find your employees. You can always use places like Monster, Indeed, LinkedIn, and so forth, but that might not be enough.

Whether you only have a couple of employee positions to fill or many of them, having the absolute best workers available can push your startup to early success. Uninterested or lackadaisical workers are not going to help you at all.

You might consider recruiting right out of college. Some universities have career days where they invite company reps onto the campus to talk to individuals who are about to graduate. Consider putting in an appearance to woo some potential workers there.

Getting a startup off the ground presents many challenges, but if you think about these four areas before you start, that should help you tremendously.