When you first create your startup’s website, it might be difficult to get incoming traffic. The good news is that there are ways of growing your audience and attracting more site visitors. That way, you’ll be able to convert those visitors into customers.
Ensuring You Have Great SEO.
You’ll want to spend some time learning how to use keywords on your pages to attract new people. Learn best practices for where to put them, including in your headings and on all images. Of course, there is a lot more to good SEO than just using keywords. For instance, you will need to make sure that your site is responsive and loads quickly. You might want to consider investing in some SEO help so you can get to the top faster. You can review a guide on SEO pricing to understand how much it costs. The guide also contains three studies, allowing you to make a more informed decision.
Creating Great Content.
Many sites try to create useful posts but end up creating content similar to what is already out there. That will not make you stand out from the crowd, and there is already a lot of competition for those types of posts on search engine results pages. That makes it much harder to get these posts to the top.
Instead, try to go more in-depth into your subject. That way, it will be easier to promote them since you will become an expert on your subject matter. See what others are offering and then try to go above and beyond that. You could create a 6,000-word piece that will have much more room to go in-depth than a competitor’s 1,000-word post. When you can get more into the topic, you then have a better chance of selling individuals on the content’s quality, making it more likely to go viral. When people start sharing your post, you will get more visitors to your site.
Using Long-Tail Keywords.
If your site already has a good domain authority, you might not have to worry as much about using long-tail keywords. But a new site has a domain authority of only one, and some of the bigger sites rank closer to 100. When the score is so low, you need to target keywords to help you increase your ranking, but don’t go for very competitive ones. Instead, look for ones that are not as common.
Harness the Power of Guest Posting.
There are many ways you can use guest posting to your advantage, but you could start by looking for relevant bloggers in your field. Then you could contact them to see if they take on posts from guest bloggers. However, many receive several pitches every week, so you will want to craft the outreach carefully to ensure you are offering value to them. Consider what knowledge or skills you bring that would make it worth their time to accept a post from you. You will likely need to do a bit of experimentation since you will often have rejection or simply no responses. Still, you should keep at it since reaching out to an already established audience can pay off in terms of web traffic.