Developing an impactful marketing strategy that is also cost effective is at the forefront of every marketing manager’s mind at the best of times, but even more so during a pandemic. Making the most of your marketing budget gets tougher and tougher every year, in order to survive in the digital age we are living in, it is vital that your marketing plan for 2021 includes the following 7 proven strategies:
1. Embrace Blogging.
Blogging is an essential part of connecting with your digital audience. Build an online relationship with your target audience by providing insightful articles of value. The key to a successful blog is to find the balance between entertaining articles and informative ones. Blogging is a great way to drive traffic to your website and it is super affordable too.
2. Email Marketing.
E-marketing is an easy way to target your audience in a passive way, if they don’t like what they’re reading they can delete it and move on. This is a particularly effective way to get return business but the best audience to use is your existing customer database. It is, however, entirely possible to draw new customers in by hosting your sign-up page on your website as well as on your social media profiles. The key to launching a successful e-marketing plan is to offer something of value to your audience; this can be in the form of giveaways, lucky draws, discounts or even just an informative how-to guide.
3. Video Marketing.
Video marketing is by far the trendiest way to get your message across to your audience. It’s 2021 and you have to fight for audience attention, using videos to do this is the most effective form of attention-grabbing marketing that has ever existed. Videos can (and should) play into the emotions of your audience – a designer furniture brand, for example, can captivate their audience with a video that evokes all of the feelings you get when bonding with your family at home. Miami Video Marketing Company gives you almost endless ways of communicating to your audience in an unforgettable way.
4. Social Media.
Social media marketing has been an absolute game-changer for marketers around the world. These days every business worth its salt has at least one social media profile and if they don’t, they really should sooner rather than later. The mark of a truly great marketing plan is to understand from the very beginning that it needs to be a living thing. Your marketing strategy has to be adaptable; the digital age has created a wonderful array of different marketing strategies and tactics but never allow yourself to be fooled into thinking that your plan doesn’t need to evolve with the times. Social media is a giant in the marketing world (and will continue to be for many years to come), with an average of 54% of social browsers using these platforms to research products – you need to make sure that yours is one of them.
5. Data Analysis.
Marketing data analysis is something that most organizations are not utilizing nearly as much as they should. Data is literally everywhere and it should be everything to your business. There are so many impressive programs available that are cost-effective and highly valuable to your organisation. Data is collected and measured against your own unique set of metrics, think Google Analytics but on a whole new level. You can measure the performance of your website, your brand and your social media platforms at the click of a button and have everything laid out nicely for you in an easy-to-read report.
Discounts are a tricky beast but they are still a highly effective form of marketing. I am sure you are well aware of your competition by now and the only way to be better at the same product or service is to add more value to your potential customer’s life. It is important that you don’t let your business fall into the discount trap; my suggestion is that if you are going to employ this particular marketing strategy, then you need to build yourself an entire discount business model, i.e. build the discounts into your product prices or services so you are never left out of pocket.
7. Customer Experience.
Ensuring your customers have the very best experience possible when dealing with your company will all but guarantee return business and their great reviews will, in turn, guarantee new business – you don’t need much more from marketing than that.