Modern consumers are empowered to speak out — especially when it comes to negative experiences with a business or service provider. When they don’t like a product or service, they write about it for all the world to see, which can be devastating to companies.
Reputation marketing is important now more than ever because people can talk about their experiences whenever they want. This might seem foreboding, but it can also provide opportunities for building a loyal customer base and creating a brand that’s sure to resonate with current market behaviors.
If you want to ensure your company’s survival for the years to come, it pays to have an effective reputation marketing strategy in tow. Here are a few tips for getting you started.
1. Spend more resources on social media.
Whether it’s through LinkedIn or Facebook, your brand can cultivate a strong customer base if you are able to double down on social media outreach. Creating valuable content such as infographics and videos can help you grab attention from people who are actively seeking the kind of offers you have. Sharing and curating enough content on social media should help boost your brand’s reputation.
2. Focus on writing valuable blog posts.
It’s one thing to write a blog post, and it’s another thing to write posts that add value and provide solutions. So, spend time writing insights, reviews, and guides that not only entertain but also impact your audience in ways that lead them to purchasing an offer. Moreover, your audience can share engaging blog content that links back to yours within their own networks, thereby increasing brand awareness like a snowball!
3. Do extensive research.
It’s important that you spend time analyzing your audience and learning their behaviors. What usually piques their interest? What do they usually talk about online? It’s these details that should provide you with insights that are crucial to revising your current campaign or informing future strategies. For this, you only need to track your social media analytics. Focus on hashtags and keywords that are trending on each platform. Then, identify and evaluate the trends and see if you can apply them to your current campaign.
4. Engage reviews directly and promptly.
A business can deal with one bad review, but overcoming several can have a negative impact on your business. Negative publicity may still be publicity, but it can turn off potential customers. One way to counter a bad review is to respond promptly and with sincerity. You don’t want to waste time with a bad review still lingering, so make use of a reputation management platform like RepCheckup. This allows you to track negative reviews and respond immediately to queries and complaints. Of course, you may also need to come up with empathic responses that will help you maintain a positive image online.
Indeed, securing a positive image for your brand can help a lot in terms of spreading brand awareness, retaining customers, and attracting new ones. By refining your reputation marketing strategy, you can create a positive image that stays with your market.