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How To Boost Your Business Using YouTube In 2020


Youtube is one of the most popular platforms for promoting your business. More than 73% of U.S adults spend billions of hours watching YouTube content every day.

Making your business reach such a huge audience will be a game-changer for your business. There are a lot of ways to make your YouTube videos connect with the target audience. For example, you can educate customers about your product with the help of product training videos.

Making engaging videos about your business or products will help the customers understand the value of your product and get the best results out of it.

Having a business YouTube channel will help your existing customers to get engaged and also helps your business to attract new customers.

So, now that you understood the benefit of having YouTube for your business let’s see how you can create a YouTube channel to boost your business.

Create a Business Google Account.

Since YouTube is a product of Google, so you must have a business Gmail account to create your business YouTube channel. You can skip this step if you already have an existing Gmail account.

Once you have a dedicated Gmail account, you can follow the below-mentioned steps to create your business YouTube channel.

Create a YouTube Account.

  • Firstly, go to YouTube.com and sign in to your Google account.
  • On the top right corner of Youtube, you can find your profile. Click on Create a Channel over there.
  • Use your business name and logo for your profile.
  • After clicking on the Select option, you can choose your YouTube channel name.
  • Since you are using your business account for YouTube, it is suggested to use your business name itself as a channel name. This will make your customers easy to find you online.
  • Now, click on Create and head on to the next step.

That’s it! Your YouTube account is created.

Tips to Boost Your Business on YouTube.

Customize Your Channel.

Once you create your YouTube channel, you can start customizing it as per the tone and style of your business. Make your channel look professional.

Now, in the description of your channel, try to use the keywords relevant to your business. The first impression of your YouTube channel must stick in the minds of the audience. Also, make sure to add links of your website and social media pages, in the channel description.

Make Videos for Your Audience.

As mentioned earlier, you as a business owner must try to educate the users about your product and also provide clear information on how your product can help them deal with their pain points. This improves the chances of conversion for your products or services.

Also, once you start building your YouTube channel, try to be consistent in pushing the videos. Else, your audience will lose interest in watching your channel.

Optimize Your Videos For Search Engine.

SEO is one of the powerful ways of marketing your business on the YouTube platform. Optimize your videos to appear on the top rankings of the YouTube search engine.

The more YouTube views you get for your videos, the higher chances of conversion for your products or services.

To optimize your videos, simply try to use your industry-relevant keywords in the title and description of the video. Moreover, you can optimize your videos even better by adding the relevant keywords in tags as well.


Once you have created an awesome video of your product, try promoting it on your social media channels. This attracts more traffic and revenue for your services.

This is how you can boost your business using YouTube channel in 2020.