It is a sad fact that many startups fail within their first year or two. This can be due to various reasons including poor cash flow management, lack of product interest, and low conversion rates. Starting a company requires significant investment, so you must take steps to drive growth and achieve your long-term business goals.
Marketing should be a key component of any business plan. Effective marketing campaigns will help you build brand awareness, increase sales, and boost your bottom line. Every business owner should, therefore, develop a strong marketing plan that clearly outlines the strategies they will use to advertise their products and services to their target audience.
With this in mind, here are three marketing tactics to promote your startup.
1. Start a company blog.
Blogging can be a powerful marketing strategy that will help you promote your startup and build brand exposure. Posting regular blog posts and articles can also have a significant impact on your search engine optimization (SEO) and boost your rankings on search engine result pages. This will help drive traffic to your website and should increase sales and profits over time. According to compose.ly: “Companies that post 16+ blogs a month get around 3.5 times more traffic to their site than companies that don’t blog.”
Fortunately, setting up and launching a company blog is quick and affordable using a blogging platform such as WordPress. You then have the option to write and post your own content, or you can outsource this task to a professional content writer. If you have the budget available, then hiring an expert content writer can be extremely beneficial to your business, as they will help your company maintain a consistent publishing schedule and will ensure that your posts are high-quality and SEO-friendly.
2. Invest in paid advertisements.
Investing in paid advertisements may seem expensive, but they can be a reliable way to gain brand exposure and increase conversions and sales. Some of the key benefits of paid advertisements include targeted marketing that is tailored to your specific audience, the ability to advertise across various platforms, and greater control over your digital marketing campaigns.
Another great advantage of paid advertisements is that they can be extremely cost-effective. For instance, many marketing agencies offer a flexible pricing model where you only pay once a user has clicked on your advertisement.
Overall, investing in services from specialist PPC marketing agencies such as Made by Factory will help you to promote your startup and achieve your key business goals and objectives.
3. Post on social media platforms.
Statistics show that approximately 2.93 billion people use social media worldwide. Businesses must take advantage of social media marketing and incorporate it into their strategy to promote their startup and drive sales. Social media platforms such as Facebook and Twitter provide companies with a simple and affordable way to connect with their audience and advertise their products and services online.
When used correctly, social media can help businesses build their brand reputation, increase sales conversions, and improve overall revenue potential.