Whether you’re uploading to your story or on IGTV, Instagram videos are a great way to increase your brand visibility and attract new customers. You can do anything with a video; advertise a product, make the customers laugh, appeal to their emotions, or even partner up with an influencer to get more product exposure.
Today, we’re going to cover some tips for increasing your brand’s visibility by using Instagram videos. The type of content you create can have a significant impact on whether or not your page and videos gain the attention you want. Here’s how to build brand visibility with Instagram videos.
Humor is pretty much a universal language. People love to laugh, and a wholesome, funny video can actually attract a lot of new viewers to your page and video. The secret to humor? Appealing to the audience you already have. If your audience is mostly beauty enthusiasts, beauty-based humor will appeal to them and have a greater effect.
There are entire Instagram pages, YouTube channels, and even websites dedicated to the art of humor. The bottom line? Humor in advertising works. Making someone laugh can leave a lasting impression and make them more inclined to further research your brand and products.
Don’t go overboard with your humor, however, and try to keep it clean when possible. Also, avoid any stereotypes or other inappropriate humor, as this might have the opposite effect on the video’s viewers.
You can always opt for a traditional ad video. In this type of video, you’ll simply be advertising a product you already carry or a service that your brand offers. Using Instagram video to grow your business means sometimes showcasing what your business has to offer those new viewers. What can your product do for them? How is it superior to your competition?
The key to an effective ad video is to not be too blatant about advertising your products. Conceal the ad within an important message, some humor, or even a short tutorial. The less obvious you are, the more likely it is that your viewers will watch the entire video. Because let’s be honest; no one likes ads very much.
Tutorials are some of the most searched videos on the internet. People everywhere want tutorials on everything from changing tires to applying makeup to cooking and beyond. Creating a short tutorial video for one of your products is an excellent way to showcase its features without being overly-sales-y.
Tutorials can be as in-depth or as simple as you want them to be. If you’re uploading a longer tutorial, use IGTV, and include a small snippet of the video in your Instagram story (along with the link to the full video). You can also diversify and include your video on YouTube to increase your overall reach.
If you have a particular skill in your niche (like graphic design or web design), you could offer tutorials on these subjects as well. Your viewers will appreciate the tips and might even want to consider a career in your industry after watching your videos.
Partner With Influencers.
One of the most popular ways for a brand to increase its visibility on Instagram is by partnering with an established influencer. Influencers already have thousands or even millions of followers and have incredible “influence” over their followers. If an influencer gives one of your products a positive review in a video, you can bet you’ll have an influx of new customers.
How do you get connected with an influencer? As the advertising brand, you’ll have to reach out. Look for influencers who are already established in your niche. You can offer a partnership with certain monetary benefits in exchange for reviews of your products.
Some of the biggest brands in the world use Instagram influencers to keep people engaged and interested in their products. Give it a try!
Use The Right Hashtags.
Instagram runs on hashtags, which are nothing less than keywords. These keywords help narrow down content and assist viewers in finding what they’re looking for. The more specific you are with your keywords, the more viewers you’ll attract. Your content will become easier to locate, and you can even create your own brand-specific hashtags to further differentiate your videos from competitors.
Be Genuine and Honest.
The most successful brands and content creators have one thing in common: they’re genuine. Whether you’re selling a product, service, or just making money from creating content, the demand for genuine content applies to you as well. People don’t want to give their money to brands that are shady, dishonest, or seemingly only it in for the sake of making a profit.
Whatever your brand stands for, stay true to those values. Your viewers and future customers will thank you for being genuine!