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Gift-Giving Etiquette In Business


If you a business owner who likes gifting your corporate clients for the holidays or as a way of thanking them, getting the best gift is usually a challenging task. Coming up with the perfect gift idea without breaking business gifting protocol is not always easy.

Most companies have strict rules about the type of gifts they can accept. If you are ever in doubt, it is always best to consult with the company’s management before buying the gift.

Here’s how to pick a corporate gift like a pro:

Consider the interests of the client.

The first thing you should do is find out about any specific interests the client may have. These can include favorite sport or hobbies. Maybe they have a favorite beverage which can make a perfect part of a gift hamper. The idea is to get them a practical gift without making it too personal. By making the gift stand out, you make your business brand stand out too.

The cost.

Getting a gift that is too expensive can alienate the client or make them feel embarrassed. This is especially if they are a young company that does not bring much to your business as yet. On the other hand, getting a gift that is too cheap can make your brand seem mean. The best way to avoid these scenarios is by getting a gift that the client cannot peg a price to. This can be achieved by making the gift beneficial to their business.

Be subtle about your logo.

A corporate gift is not complete if you cannot use it as a form of advertisement for your brand. However, you should not make the advertisement the central focus. Ensure that the gift meets the minimum quality standards and ensure the logo is understated. The last thing you want is for the gift to turn into a blatant form of advertisement.

Make it appropriate.

Crossing the line between professionalism and personal can be very easy when it comes to corporate gifts. You should not give gifts that are even the least bit intimate. This will send the wrong message to the client and can brew a misunderstanding between the client and your business. Always keep the gift professional. You can find a wide range of corporate gift ideas at Pearson Gifting.

Donating to a charity of their choice.

If you are not sure about what to get as a physical gift, you can choose to donate to a charity your client supports. This is one of the best ways to show your gratitude and still keep the relationship between your client and your business on the professional level. The best part is, you do something positive for the community in the process.

Presentation is everything.

Even with the best corporate gifts in the market, the presentation can make or ruin how well your gift is received. Ideal ways of presenting gifts include wrapping them in theme colors, packing in gift bags, or creating a gift hamper. If you choose to give gift certificates or notice of a charitable donation, ensure they arrive in a special envelope along with a handwritten note.

Gifting your clients is one of the best ways to create a good rapport between your business and them. A client is more likely to become a lifelong client to a business or company that appreciates them.

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