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How To Make Marketing Work Better For You


It’s 2019 and saying that we live in a digital world is a huge understatement. People practically live in their electronic devices. Take a smartphone away from someone and they would most likely be very upset—more upset than if they had lost a wallet. So, if you have a product or service to sell, you would be missing out on a lot of potential customers if you don’t do digital marketing.

It’s not an exaggeration at all. In the past decade, buying behavior has changed dramatically. More and more consumers are buying products online and this only proves that digital marketing works. Using the right strategy for campaigns and some software like Digital Asset Management – MediaBeacon will reach the target audience and keep them engaged. Here are some tips on how to do effective marketing:

1. SEO or Search Engine Optimization.

Don’t be intimidated by these technical terms. Search engine optimization, in simple words, is merely the tweaking of your website so that in appears in search engines such as Google, Bing, and Yahoo. You need to invest in SEO because it brings traffic to your website when it is done right. You will need to use certain keywords for each web page so that it reaches your target audience. When that is accomplished, more people will see the products or services you’re selling and the chances of these site visits converting into sales is higher.

Search engine optimization is the most cost-effective digital marketing strategy that will help you get organic traffic and will rank your website higher in search engines.

2. Content Marketing.

When people hear “content marketing”, they immediately think about writing a thousand-word article. The great thing about content marketing today is that it has evolved. Now, it can be presented in many different ways. It could be articles, blogs, e-books, images, videos, infographics, and podcasts, just to name a few. All you need to do is be creative and make sure that it is relevant to the product or service that you’re selling. However, it should also appeal to your target audience. This is why keyword research during the SEO process is important. You have to know which topics your target audience are mostly interested in so you can also create content based on it.

The other trick that you need to learn is how to customize your content for each platform that you’re going to publish it on. When it comes to your content, you could make it easier with companies like MediaBeacon by keeping your digital assets within reach. Help your marketing team by being better organized.

3. Social Media Marketing.

Social media marketing is making use of social media platforms in order to market your products or services. Using social media enables your business to reach a wider audience. More than 70% of internet users are on social media so if you want to reach them and engage, you need to create a business account on some of the most popular social media platforms. You should have accounts on Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest.

You have to learn how to customize your content for each platform. For example, if you were targeting a younger audience in their twenties, Instagram and Snapchat are more popular. For those in their thirties and up, Facebook and Twitter are better choices.

Know that one type of content may be interesting for Facebook users, but may not gain more traffic on Instagram. This is why studying your target audience is a must before you start your social media marketing. When done right, most sales will often come from these platforms.

4. Email Marketing.

Email marketing is often used to increase brand awareness and to get the word out when there is an event or a special promotion. Since almost all internet users have at least one email address, email marketing is one of the best ways to communicate with your audience. One of the best ways to do email marketing is by sending out a weekly and monthly newsletter. It will give them updates on what’s going on with the company and how it can benefit them.

You could send out freebies as well, which could encourage them to buy more of your products.


Online businesses should never simply depend on their already popular name. There are more and more competitors that are gaining popularity, and when they establish a better connection with their audience, you will lose sales quickly. If your business is new, it is all the more important to create an online presence for your marketing strategies to achieve success.