Search engine optimization became an integral part of digital marketing. Companies use SEO strategies when creating their ecommerce website design and it enables them to up their ranking in search engine results pages. It’s even more cost-effective because it’s free compared to paying to be advertised in SERPs. As a startup, you have to compete with lots of similar businesses. You have to take your SEO strategies up a notch to outrank your competitors.
Here’s a guide for you to create the best SEO-friendly website for your startup:
1. Create a User-Friendly Design.
First of all, remember that you’re creating a website for your customers. They should your primary concern when designing the website. You have to know how to make their navigation through your site easy. To do this, you can work with your product managers since they also include user experience when developing your products. The data you will gather will be useful for both the product development team and the web design team.
It’s important to make navigation on your website as easy as possible because it impacts your SEO. Search engines analyze the amount of time the users spend on each page, how many pages they visit, and whether they exit immediately after clicking in your site. When your website is hard to navigate, the user will most-likely exit fast which will cause an adverse effect on your SEO ranking.
2. You Need Good Content Writing.
The written content on your website helps in improving your SEO ranking because it’s where you can strategically place keywords. When a person types something on a search engine, the bots will crawl through the pages of websites to see which one is the most useful for the user. If you use the right keywords in your content, the bots will deem your site as helpful which would increase your ranking.
Aside from the judgment of the bots, the users will also impact how useful your content is, which is why you need to make high-quality content. When the person realizes that your articles or blogs seem inaccurate and deceptive, they may not stay on the site for too long. You need to capture their attention immediately, so they keep on reading.
3. Make It Mobile-Friendly.
According to this data, you can expect that mobile phone users will increase to more than four billion this year. More people are relying on their smartphones. It’s not surprising because smartphones are extremely useful in everyday life. You can use it for listening to music, watching videos, sending emails, making long distance calls, and more with such a handy device.
Smartphone is commonly used for searching the Internet. Most people are on-the-go now, and you won’t find desktop computers in every cafe or restaurant you visit. Carrying a laptop everywhere is also not the best option. Smartphones are easy to take when traveling. It’s light, and it fits in your pocket. Admit it, even if you’re just at home you reach for your mobile phone whenever you want to search something on the Internet.
If your website is mobile-friendly, search engines rank you higher to cater to the number of mobile users. Mobile-friendly sites always have added points because it’s in the algorithm of search engines to list those sites higher.
4. Keywords are Important for On-Site Optimization.
You already know that written content is beneficial for keyword usage, but that’s not the only way you can take advantage of keywords. You can also use it for these:
- Meta Title and Description – These two appear on the SERP. It’s the title and short description that users will see when they see the results.
- Image Alt Tags – This is the text version of the image. Since bots can’t see what’s in the picture, you have to use alternate text to tell them what it is.
- Internal and External Links – These are links that take the user to another page on your website or a different site.
- URLs – The uniform resource locator or URL is the address that appears on top of your browser.
It’s important to do a keyword search first. You need to know which keywords users mostly use when they search for something online. Knowing what those are, will help you which ones to incorporate in your tags, so you rank better in SERPs.
SEO is extremely helpful for your business’s website. It takes skill and patience to create an SEO-friendly website. You need to invest a lot of time and effort, maybe a little bit of money to gain great results. It’s not easy to achieve, but when you do, all the sacrifices you did to make it happen will all be worth it.